Ready-made business plan for kindergarten. Necessary documentation for opening a preschool institution

Date of writing: 21.04.2023

Reading time: 30 minutes

If you know anyone with small children or you yourself are a young parent, then you probably know how difficult it is to place your child in a good kindergarten that is conveniently located in relation to your home or place of work.

The lack of kindergartens forces parents to enroll their baby in the group immediately after his birth, often paying bribes so that this place is not taken away by someone else.

All this suggests that owning a kindergarten can become a good private business, and yet, not all entrepreneurs want open a private kindergarten and are in no hurry to invest in these projects.

And there are reasons for this, because, despite the fact that owning a preschool institution can become profitable business, its discovery is associated with many serious difficulties.

Capital investments – 500,000 rubles.
Payback period – 1–2 years.

Advantages of opening a private kindergarten

Before moving on to the difficulties associated with this type of business, I would like to say about a number of advantages that a person who decides to open his own private kindergarten will receive:

With the right approach, this type of business does not require large investments.
In addition, there are a number of factors on which you can save money without damaging your wallet.
There are not many private kindergartens in our country, so if you create good conditions for children and do not inflate prices, you can build a profitable business.
There are still too few public gardens in each city to cover the needs of the population.
State preschool institutions do not always meet the requirements of parents, so you can stand out from them.
Opening a private kindergarten does not require you to have any special knowledge or skills.
Pedagogical or medical education is an additional trump card, not a prerequisite.

Who needs to open a private kindergarten?

This type of business is for women, such as, for example, opening a beauty salon or florist shop.

Men prefer simpler types of entrepreneurial activity. And this is good, because it automatically reduces the number of your competitors.

And yet, even among the fair sex, there are those who simply should definitely open their own private kindergarten:

Young mothers with small children.
You will be able to combine raising a child with earning money. You will not have to give your child into the wrong hands, but will get the opportunity to surround him with your care and attention every day.
Women who have a medical education in pediatrics or a diploma as a kindergarten teacher.
This way you can save on the salary of either a teacher or a doctor, without whom opening a kindergarten is simply impossible.
People who have their own a private house with a good garden plot.
In this case, you can open a kindergarten right at home, meeting all sanitary and fire conditions, and significantly saving on renting suitable premises.
You can, of course, try to open an establishment right in your apartment, but this will be much more difficult.

Difficulties associated with opening a private kindergarten

Of course, any type of business is associated with certain difficulties that will have to be overcome in the course of work, but opening a private kindergarten has unique difficulties that frighten those who are thinking about this type of entrepreneurial business:

Large initial investment that is disproportionate to future earnings.
The need to negotiate with many government inspection bodies: sanitation station, fire service, red tape associated with obtaining a license, etc.
Problems with lending in modern times of crisis, especially when it comes to such risky money-back guarantees as a new business.
This means that you need to have your own solid start-up capital, which is hardly possible given the average income level of our citizens.

Solving the difficulties associated with opening a private kindergarten

And yet there are no hopeless situations. Each of the above difficulties is completely solvable.

If you sit down and at least roughly calculate how much money you need to open a private kindergarten, you get a truly frightening amount: about half a million rubles.
But the expected earnings are much more modest, so you will be able to return the initial investment no earlier than in a few years, and only with the right approach to business.
To reduce the amount of initial investment, you need to understand where you can save:
- on food for children (your kindergarten may work part-time or you can even agree with parents to give their children trays of food from home);
- as a medical professional (hire a part-time doctor to come a couple of times a week or sign a contract with a medical service);
- indoors (by opening a kindergarten at home), etc.
Dealing with public services means experiencing all the delights of the bureaucracy and corruption that flourishes in our country. There are three ways to avoid all this:
- having among your friends or relatives a lawyer with connections who will save you from the need to run around the offices of officials and organize everything himself in the best possible way;
- working illegally, but in this case you will not be able to recruit a large group of children, hire staff to help, or openly advertise your establishment, although this option is not bad as a way to earn money;
- By calling the establishment you opened not a kindergarten, but a development center, then you will not have to obtain a license, comply with the requirements of government services regarding the premises, etc.
Today, banks are very reluctant to provide loans for starting a new business.
Finding investors who would want to invest in such a risky business that does not promise much profit, like a kindergarten, will also not be easy.
If you do not have enough personal funds to open a kindergarten, then you can look for like-minded people, for example, young mothers who do not trust public kindergartens, but do not want to isolate their child from communication with peers.

Step-by-step instructions for opening a private kindergarten

In order to open your own kindergarten according to the state model (several groups, Three meals a day, a full complement of staff) you will need a lot of money that you are unlikely to ever get back.

The financial condition of even parents with an average income does not allow them to pay huge sums for their children’s preschool education.

This step-by-step instruction will show you how to open a small private kindergarten (2 groups of 10 people: 2–4 years, 4–6 years), which does not require huge investments, having done everything according to the law, so as not to be afraid of the tax authorities and to be able to formalize the staff of the institution. The establishment will not be open in its own apartment, but in rented premises.

Registration of an enterprise and obtaining state certification

If you want to open a kindergarten, then first you will have to study the Federal Law “On Education” in order to understand what can and cannot be done.

An educational organization is a non-profit institution, so it must be registered with the Ministry of Justice. The period is 30 days (sometimes more).

If you already have a suitable premises, then you will be spared the problem of what legal address will be at your kindergarten. Otherwise, you will have to consult with lawyers about what kind of legal address you can use, perhaps even your home address will do.

After you register your non-profit organization, pay all mandatory fees, you should register it with the tax service and the State Statistics Service. The state inspector must confirm that the premises you have chosen meets all standards, issue you a document that you have passed certification and can start working.

What else needs to be done when registering a private kindergarten:

.
It is worth immediately setting a condition for parents to pay for their children’s stay in a private kindergarten by bank transfer. This will save you from having to install a cash register at your place.
Choose a tax system.
You have the right to a simplified preferential tax system.

You should not deal with the registration procedure for a private kindergarten yourself if you do not have relevant experience. It’s better not to waste money and hire a good lawyer who will take care of all the nuances and speed up the launch of your business.

It’s difficult to say how much all of the above costs, but get ready for the fact that you will need at least 30,000 rubles.

Room

This is perhaps one of the most difficult and important tasks that faces a person who wants to open a private kindergarten.

Give up the idea of organizing a preschool in your apartment legally, since such premises do not meet fire and sanitary standards.

It is better to use the following options:

Rent or buy a private house.
It should have a sufficient area (at least 150–200 sq. m.), 4–5 large rooms + kitchen/dining room and a good garden plot where you can make a children's playground for outdoor games.
Rent premises of an old kindergarten.
Here, of course, repairs will have to be made, but the building will have all the necessary infrastructure, because it was built to work with children.
Rent part of the premises from the nursery non-profit organization, for example, the former House of Pioneers, the Youth Palace, etc.

If you do not have your own private house in order to open a private kindergarten there, then get ready to pay from 400 rubles for rent of one square meter. This amount may be higher if you want to open your establishment closer to the center or the rental price of one square meter in your city is too high.

Staff

For a private kindergarten for two groups, you will definitely need the following staff:

If you want to provide your children with three meals a day, you will also have to hire a cook, but it is better not to take on such obligations, but to agree with the parents that they will give the kids food in trays with them, and you will only heat it up at lunch.

They can have breakfast and dinner at home. And afternoon snacks can be organized as simple as possible: tea/packaged juice, cookies, ready-made curds, yoghurts, fruits.

In addition, part-time employees will have to be hired who will come to the children’s classes 2-3 times a week:

You can reduce this expense item by concluding a contract with a private medical service that you will call them only in case of an emergency.
If you can take on one of the above duties as a private kindergarten staff, you are already saving one of the rates.

Construction of a private kindergarten

You'll need a lot of different things, but a basic shopping list looks like this:

	Quantity	Salary (rub)	Total (RUB)
		Total:	RUB 250,000
Cribs	20	15 000	30 000
Tables and chairs	40	1000	40 000
Carpets	5	2000	10 000
Toys for boys and girls of different ages	20	500	10 000
Bed sheets	40	1000	40 000
Arrangement of a gymnasium		30 000	30 000
Music center, TV, DVD, washing machine, laptop, printer		50 000	50 000
Additional expenses		40 000	40 000

Be prepared for the fact that the additional costs of opening a private kindergarten may be much higher than indicated in the table.

Stages of opening a private kindergarten

Stage	Apr.	May	June	July	Aug.	Sep.
Registering a business and obtaining certification	+
Renting premises and repairing them		+
Purchase necessary equipment, furniture, etc.			+
Purchase of toys, equipment and other things				+
Recruitment					+
Advertising			+	+	+
Opening of a kindergarten						+

It takes about six months for the kindergarten to start working.

Cost table for opening a private kindergarten

Expense item	Amount (in rub.)
Total:	500,000 – 600,000 rub.
Enterprise registration	30 000 – 40 000
Premises rental (150–200 sq. m.)	60,000 – 80,000 (per month)
Room renovation	50 000 – 100 000
Arrangement of a kindergarten	250 000
Salary to employees	44,000 - 50,000 (per month)
Advertising	10 000
Additional expenses	50 000

And this does not include taxes and other unplanned expenses.

to open a private kindergarten.

How much can you earn by opening a private kindergarten?

It is quite difficult to talk about how much you can earn per month. It all depends on whether your private kindergarten will operate full day or only half a day. In addition, a lot depends on the popularity of the preschool educational institution.

Agree, it’s stupid to inflate prices if no one is in a hurry to make an appointment with you.

The average cost of attending a private kindergarten for one child is 10,000 rubles.
If you have 20 kids, then your monthly income is 200,000 rubles.

Not too much to begin with, but once you make your establishment popular, you can raise prices and expand, making, for example, 3-4 groups rather than 2.

As you can see, in order to open a private kindergarten, you need decent funds, and the payback of such a project is a long process. You can significantly reduce expenses if you open a garden at home, but in this case you should prepare for the fact that your income will be even less, and you won’t end up with problems with the tax authorities if they decide to audit you.

And yet, semi-legal, apartment-based, private kindergartens operate successfully. Choose for yourself exactly what to do.

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Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

According to research data, today in the Russian Federation about 2,000,000 children aged 0 to 7 years need kindergartens, of which approximately:

25% of children aged (1.5 – 3 years) require places urgently;
41% of children of the same age – within one to one and a half years;
33% of the youngest, who have not yet turned 1.5 years old, will need places no earlier than in 1.5 - 2 years.

Despite the measures taken by our government, the construction and repurposing of facilities for kindergartens does not produce the desired results. In this situation, small facilities for preschool children can solve the problem.

Based on these data, you will draw up a business plan for a private kindergarten, taking into account the Russian legislative framework.

Legal aspects

The legal basis for organizing your business is, first of all, registration with the tax authority. How to obtain the status of an individual entrepreneur can be previously studied on the website of the State Services of the Ministry of Finance of the Russian Federation.

There you can also take the forms required to register the type of activity. Your activity type codes will be 85.32 (main); 80.10.1 and 80.10.3.

If you have all the necessary data, you will receive individual entrepreneur status within a week. Next, you will need to open a bank account, provide information about it to the Federal Tax Service, and register with the Pension Fund and the Compulsory Health Insurance Fund.

Organization of child care activities does not require licensing, as well as individual teaching activities.

Special permission may be required if the functions of your institution will include preschool education services.

An important point is also to draw up a form of agreement with the parents whose children will attend your kindergarten. Try to be as detailed as possible about points that may be controversial, for example, describe in detail what will be included in the “implementation early development" and so on.

The contract must stipulate the rights and obligations of the parties, the grounds for recalculating the cost of services, and mutual measures of liability for violation of contractual obligations. Such a document is best drawn up by a specialist; in addition, several additions to the contract will be required.

Selecting a room

The second most important thing, after legal registration, is the selection and preparation of premises. Your business plan for a private kindergarten will be much more profitable if you own suitable buildings and areas.

Ideally, this is a detached house with a plot of land where you can place a playground. In addition, you will not have to interview your neighbors to find out their attitude to your idea, as you will have to do if you are planning to locate a kindergarten in an apartment in a multi-story building.

Remember that according to SanPiN, each child will need at least 4 m2. area, while rooms for sleeping, playing, and eating should be isolated from each other.

The premises must be equipped with special furniture; the presence of a fire alarm and an emergency exit are also mandatory conditions for the existence of a child care institution.

How to choose staff

Finding workers for a private childcare center today is not difficult, but it will be better if they are people who have recommendations from your friends.

Think about the issue of hiring staff; this will also require drawing up contracts and, if you draw up job descriptions, then it will be much easier to manage the team.

You can read about the latest news and trends in franchise business

Minimum staff:

Manager;
Educator;
Nanny;
Cook;
Cleaning woman;
Security guard.

Depending on the number of children, you may need several identical units of staff.

How quickly do expenses pay off?

Download a business plan for a private kindergarten with calculations for the return on costs of its organization. According to the owners of such businesses, regardless of region, their services are always in demand.

For a child’s stay in a private kindergarten in Russia, parents, on average, pay from 10 to 30 thousand rubles per month. Of course, the cost depends on the income level of the population.

With correct calculations, the payback period is no more than one and a half years.

Watch the video: “Startup in detail “How to open a mini kindergarten””

A business plan for a kindergarten involves the provision of services such as the maintenance, upbringing and education of a child. The idea does not require significant starting investments and can be implemented in almost any city in Russia.

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Services

Services provided by a private institution:

daytime stay of the child in the garden;
nutrition;
classes;
walk in the fresh air.

Additionally the following may be offered:

developmental activities;
school preparation program;
accompanying the child to the section (if it is nearby);
overtime or overnight stay in the garden.

It should be noted that the number of services depends on the size of the establishment and the orientation towards a specific target audience. The more diverse these offers are, the higher the cost of your monthly fee.

Relevance

The relevance of organizing a private kindergarten (including at home) is due to:

annual increase in the birth rate;
the passion of young parents for a career that requires the investment of temporary resources (against the backdrop of the closure of some federal institutions);
moving to a new place of residence (you must join a state kindergarten after the birth of the baby);
the demands of parents in terms of nutrition and other conditions for the child’s stay;
the financial opportunity to provide the child with better nutritional conditions and attitude from the staff;
the fashion for the use of modern educational methods in private institutions (Montessori classes);
the desire to place the child in a kindergarten with a small group size.

Market description and analysis

The kindergarten market in Russia can be characterized as follows:

Nursery groups for children up to 36 months have ceased to exist since 2014. This applies to all government agencies.
More than 2 million children are on the waiting list for public kindergartens.
Over the past 20 years, the number of state kindergartens has been halved. At the same time, state policy in the form of assistance to families with children contributes to a rapid increase in the birth rate.
The demand for children's stay under the supervision of teachers in kindergartens significantly exceeds the supply. 10% of children do not get a place until they start school.
In 2014, SANPIN sanitary standards for organizing the functioning of preschool institutions were approved. This provoked the entry of private entrepreneurs into the market.
There are approximately 12,000 private gardens and 46,000 federal ones registered in Russia.
Since 2012, kindergartens organized by large families began to appear. More than 530 of them are registered in Moscow.
The officially permissible number of children in a public kindergarten group is 25–30 people, and up to 15 in a private kindergarten.

The cost of a child’s monthly stay in kindergarten in large cities and regional centers is as follows:

government institutions - 1000 rubles;
home stay - 6,000–15,000 rubles;
private establishments - 15,000–25,000 rubles.

The maximum cost of a monthly stay is 120,000 rubles in a private garden in Moscow.

Competitive advantages

Planning own business involves the selection and implementation of competitive advantages.

These could be the following ways to attract and retain your target audience:

availability of weekend groups;
flexible work schedule (by agreement with parents) - from 7 am to 21.00 pm;
high-quality materials for preparing children and activities during the day;
a variety of themed toys (for games in the store, hospital);
sports activities with a guest coach (rhythm, dancing);
installed video surveillance system for children;
presence of security;
10% discount when paying for an annual subscription.

As an advantage, you can organize the following activities with children during the day:

drawing;
creation of applications and modeling;
soap making and culinary master classes;
making toys;
English (and/or Spanish);
lessons to get general information about peace and nature;
exciting picnic walks;
theatre studio;
creating and presenting your own crafts based on the fairy tales you read (materials provided);
fairytale therapy with a visiting child psychologist 1–2 times a week;
morning work-out.

Advertising campaign

To ensure recognition, you can use advertising methods such as:

colorful decoration of the room with the creation of a large bright sign (5,000 rubles);
leaflets that can be distributed several months before the official opening with the help of a promoter or through children's stores (1000 rubles);
banner in the area of a supermarket or large children's store (10,000 rubles);
own website (15,000 rubles);
advertising through mom bloggers (3,000 rubles).

Step-by-step opening instructions

The implementation of a commercial idea begins with a business plan for a kindergarten with economic calculations. The finished project can be downloaded for free on the Internet and adapted according to economic zoning, or compiled independently.

After final approval of the business plan, the following actions are performed:

Registration of an enterprise.
Obtaining permits from government agencies.
Searching for premises to renovate or rent. Construction of a new building is also permitted.
Repair work.
Carrying out marketing activities.
Equipping the garden with equipment and other supplies. Including ordering toys and teaching aids.
Recruitment.

Detailed instructions for opening a private kindergarten are taken from the channel “How to open a private kindergarten.”

Documentation

The first step is to apply for registration as an individual entrepreneur or LLC. This can be done online or in person at the Registration Center. You must have your passport with you. If several founders are planned, it is necessary to draw up an appropriate protocol and provide the Charter of the future enterprise. Registration takes 3–10 business days and costs about 800 rubles (state fee).

Pension Fund;
Social Insurance Fund;
Fire service.

It should be noted that when choosing a type of activity such as child care, it is not necessary to obtain a license.

Room and design

According to SANPIN Decree No. 68 on the requirements for the premises of preschool institutions, the layout of a kindergarten includes:

dining room with an area of 20 m2;
bedroom - 18 m2;
game room - 18 m2;
dressing room - 15 m2;
kitchen - 9 m2;
utility room for washing and storing equipment - 3 m2;
bathroom - 3 m2.

Thus, you can rent the premises of an old state kindergarten or a 3-room apartment with an improved layout. Rent will cost 15,000 – 35,000 rubles depending on the location.

For interior design you can use:

bright furniture;
funny pictures;
interesting posters;
colorful carpets.

The main thing is to make a room in the kindergarten:

spacious;
attractive to parents;
interesting for children.

Repairs will cost approximately 50,000 rubles.

It is important to pay attention to the availability of an outdoor play area. There are such areas on the territory of the state garden; it is enough to paint them and bring sand into the sandboxes. If you rent an apartment, you must initially choose a place near modern playgrounds.

Equipment and inventory

Equipment and inventory can be purchased new or used. You can order special beds and children's tables via the Internet.

To complete a private kindergarten you need:

Thus, you will need to invest from 281,500 rubles.

Staff

To work in a private kindergarten you will need to carefully select staff consisting of:

Job title	The number of employees	Requirements for a candidate	Responsibilities	Salary in rubles
Accountant	1	work experience of 3 years; age up to 50 years.	maintaining accounting documentation; preparation and submission of reports.	30 000
Nurse	2	work experience of 5 years; medical education.	assessment of the condition of a child brought to kindergarten; providing first aid if necessary.	15 000
Educator	2	Teacher Education; love for children; equilibrium; continuous work experience of 4 years.	conducting developmental classes; child supervision; maintaining and organizing the daily routine.	20 000
Assistant teacher (nanny)	2	Teacher Education; love for children; stress resistance; At least 3 years of experience working with children.	assistance to the teacher in organizing the daily routine; control over children.	10 000
Cook	2	special education; work experience of at least 3 years.	menu creation; control of product purchases; cooking; compliance with SES standards in the kitchen.	20 000
Cleaning woman	1	punctuality; obligation; cleanliness.	cleaning of premises twice a day.	10 000

Thus, the salary fund per month will be 170,000 rubles.

Financial plan

The following initial data are used for financial calculations:

private kindergarten registered as LLC;
number of places - 15;
work schedule - from 7 to 20.00 from Monday to Friday;
work on weekends: Saturday from 8 to 18, Sun - by agreement;
The premises are taken on a long-term lease.

How much does it cost to open?

To determine the amount starting capital, the following costs are considered:

Regular expenses

Monthly costs will be:

Income

The cost of payment per month is 20,000 rubles per child. In case of illness, the cost is not compensated. If parents warn about the absence of their son or daughter for more than 2 weeks in advance, the amount allocated for food is removed from the subscription fee.

Thus, when the kindergarten is filled with 15 people, the monthly income will be 300,000 rubles. Net profit - 51,000 rubles. It should be noted that rapid full occupancy can be achieved with an early start to the advertising campaign.

Calendar plan

From the moment the idea arises to its full implementation, 6–9 months will pass.

Stage	1 month	2 months	3 months	4 months	5 months	6 months	7 months
Market analysis	+
Preparation of a business plan		+
Preparation of a package of documents			+
Obtaining additional permissions			+
Renting premises				+
Repair work					+
Purchasing and completing inventory						+
Recruitment						+
Advertising activity			+	+	+	+
Opening							+

An increase in the birth rate, huge queues for a place in a state (municipal) kindergarten and a general improvement in the quality of life of Russians leads to the fact that opening a private kindergarten as a business is becoming a very promising direction.

In addition, this is a great opportunity for a woman to open her own business. After all, finding a job today for a mother “on maternity leave” is not at all easy. In cities with a population of over a million, this service is becoming increasingly popular. Smaller cities are gradually catching up.

Advantages of opening a private kindergarten as a business idea

In addition to private kindergartens, which are registered in accordance with all the rules and have a license to provide educational services, there are also home kindergartens. Such institutions usually operate semi-legally. In an apartment in which only a few rooms are dedicated to a garden.

To create such a kindergarten, you only need to register your activities as an individual entrepreneur. However, according to the law, it is forbidden to engage in commercial activities in residential premises. This is punishable by the Code of Administrative Offenses of the Russian Federation and a fine of 10 to 15 minimum wages (1000-1500 rubles).

Opening a private kindergarten is excellent.

For parents and their children, the advantages of a private kindergarten over a home one are obvious:

children's safety (own fenced area for walking, security);
legality (the state, by issuing permission to the kindergarten, thereby takes part of the responsibility for its activities upon itself).

How to open a private kindergarten?

A kindergarten is a preschool educational institution, the creation and operation of which is regulated by the Law of the Russian Federation “On Education” and SanPin standards. The activities of a preschool institution are subject to mandatory licensing.

At home, in an apartment

Organizing a private kindergarten in an apartment is not entirely legal. Engaging in commercial activities, according to the law (Article 17 of the Housing Code of the Russian Federation), is permitted in premises classified as non-residential.

In addition, it is almost impossible to bring the apartment into full compliance with fire safety standards and SanPin (for preschool institutions).

It will not be possible to accommodate more than 6–8 children in standard apartment dimensions. Including games room, bedroom and dining area.

If you still decide to create a kindergarten in an apartment, then you need to register as an individual entrepreneur. Rent a large 3-4 room apartment. Think through the fire safety system down to the smallest detail. Do good repair. Purchase the necessary furniture, toys and other equipment. A successful example of such a kindergarten can be seen in this video:

A practical and correct decision would be to organize a private kindergarten at home. In such an institution several groups can be educated at once, with a total number of 40-50 people. A not very large private house or cottage will do just fine.

The most cost-effective content for a private kindergarten is considered to be 3 groups of 10-15 children each.

The necessary conditions

The premises of the future kindergarten must meet all SanPin and State Fire Supervision standards provided for preschool institutions. Thus, according to the standards, a minimum of 4 square meters is provided for each child. m. Must be:

separate room for sleeping;
separate room for games and activities;
a separate room for physical education and outdoor games, music classes;
various teaching aids, toys;
laundry room with washing machine;
catering unit with all the necessary equipment for preparing and eating food;
equipped medical office;
bathroom

To operate the kindergarten you will also need the following personnel:

A director who must have good organizational skills (if you do not plan to manage the kindergarten yourself).
Educator. More precisely, two teachers per group and a nanny.
Methodist. Must have a good understanding of modern early development methods.
Psychologist.
Kitchen and laundry workers.
Cleaners.

Permits and documents

To obtain a license to engage in educational activities, you need to collect a certain package of documents:

charter of a private kindergarten;
a document confirming the institution's registration;
premises rental agreement (or purchase and sale agreement);
conclusions from the SES and GosPozhnadzor that the premises meet all the necessary requirements;
certified educational program;
a document confirming that all necessary educational and methodological literature is complete;
information about the hired personnel and the number of groups.

Calculation of approximate investments for starting a business

Rent of premises – 35-500 thousand rubles per month, depending on the region and other conditions.
Repair - from 100 thousand rubles.
Alarm and fire-fighting equipment – 130-150 thousand rubles (installation plus maintenance).
Payment for utilities is about 80 thousand rubles.
Security (private security service) – 1 million rubles per year.
Meals (children and employees) – about 200 thousand rubles.
Salary to employees – 1.1 million rubles (plus taxes and deductions).
Advertising – about 100 thousand rubles.
Other expenses – about 60 thousand rubles per month.

Competition assessment

SWAT analysis. Strengths:

no queues for admission;
individual approach to each child;
a small number of children in the group;
high-quality and varied food;
rich educational programs developed on the basis of popular early development methods;

We must not forget that the private kindergarten employs only highly qualified employees; it is well equipped with educational and play materials.

An important advantage is to provide the most comfortable conditions for children to stay in the kindergarten (room for games, sleeping, feeding) and
flexible work schedule.

Weak sides:

entrance fee for a place in kindergarten;
high monthly fee for a child;
low business profitability;
increased level of social responsibility;
long payback period of the project (3-5 years).

Organizing a business in this area opens up such opportunities as attracting state attention to the problems of preschool education, maintaining and improving the level of qualifications of teaching staff, and providing jobs with higher wages.

It also ensures the expansion of the range of educational services provided, the active involvement of innovations in educational process, creating a competitive kindergarten brand. However, it is important to take into account the instability of the economic situation in the country and negative trends in the functioning of the family institution.

Where to start?

In order to organize a private kindergarten at home, you first need to register as an individual entrepreneur or register the kindergarten as a non-profit educational institution. This takes about a month.

Produced registration of D/s for tax purposes, (assigned TIN).
Produced registration with the Pension Fund, MHIF, FSS and State Statistics Committee to obtain OKVED and OKPO codes.
Selecting a suitable room and a long-term lease agreement or purchase and sale agreement is concluded.
Rented or purchased the premises are being renovated. It is brought into compliance with the standards of SanPin and GosPozhnadzor.
The kindergarten is equipped with furniture, toys, literature, etc.
SES and Fire Department employees are invited, which issue appropriate conclusions on compliance with all necessary standards.
The Charter is being created of a new institution, employees are hired, and a staffing table is written.
Advertising is given, clients are being sought.

At the final stage, a kindergarten that has passed all the “tests” is issued a license giving the right to engage in educational activities.

In the early 2000s, the country's birth rate declined sharply. People weren't living in the best of times, and the economy was just starting to go into protracted stagnation. Against this background, thoughts about children appeared extremely rarely, and the number of newborns rapidly decreased. At one point, it became clear that kindergartens were not staffed to the required level. It was decided to close many until better times. And now better times have come, there are more and more young mothers and fathers every day, but there are no more kindergartens.

If you see that in your area, city, region, there is a real problem with sending your child to a good kindergarten, then you need to think about how to satisfy the demand for this type of service.

In one of our previous articles, we talked about how to open a children's development center, an analogue to all well-known kindergartens, only with a limited number of children. The article was more of an advisory and informational nature, and there were very few numbers and specific facts. Many readers began to request a detailed and working business plan for opening a kindergarten.

At first the idea seemed good and necessary to us, but we had no practical knowledge in this area. And just a month ago, our team met a man who has been developing his own private kindergarten for three years. We asked him to give us an excursion into his business, to give advice and recommendations, to introduce him to figures, expenses, profits, and everything that would be of interest to our readers.

I would like to say right away that the kindergarten is open in Moscow, but all the advice is valid for any other city. It is clear that you will have to make a certain correlation by numbers, well, this is no longer a problem, the main thing is to know what to count in the first place, and what to refuse.

Business plan for a private kindergarten

As we have already said, the kindergarten operates in Moscow, and a premises measuring 500 square meters was needed for rent. Rent is not the main expense item, because there are many other mandatory ones. Among them:

Repairs in the first year - 100 thousand rubles. This is a one-time investment that is necessary in any case. No matter how good the premises are, you will have to modify something, taking into account the fact that it will be a kindergarten. In the future, repairs will be local and not so expensive.

Fire safety equipment, alarms, panic buttons - installation 30,000 rubles, maintenance per year 100 thousand rubles. You should not skimp on safety, because you will be working with children whose lives their parents have entrusted to you.

Contract with a private security service – 1 million rubles per year. It's not cheap, and you can find more loyal services. The price depends on the scope of services that the private security company offers.

Furniture, equipment, inventory, toys, dishes, etc. - from 5 million rubles.

Current expenses:

The rent for the premises is 500 thousand rubles per month. It would be ideal if the premises already exist, because a significant expense item would be eliminated. Otherwise you will have to pay quite a bit. Also, premises of this size, and even non-technical ones, are not so easy to find. This is the first place to start.

Utilities – 80 thousand rubles

Food for 40 children and 20 employees – 200 thousand rubles

Consumables. It all depends on how intensively you work and use everything. In this case, it is 60 thousand rubles per month.

Salary, bonuses, social benefits and taxes – 1.1 million rubles per month.

Advertising – 100 thousand rubles. Here it’s up to your wishes, but at the initial stages such expenses cannot be avoided.

Income:

Entry fee (a kind of membership) – 68 thousand rubles

Monthly payment. The kindergarten operates 9 months a year and closes for the summer. For 40 children, the fee is 25 million rubles per year, which is approximately 5,750 rubles per month.

Individual lessons with a child (drawing, foreign languages, singing, etc.) - 100,000 rubles per year.

Short-term groups (up to 8 children) – 500 thousand rubles per year.

Minimum staff for a kindergarten

Employees are an integral part of your business. IN this business In the plan, we will indicate the required minimum number of employees that must be present for the normal functioning of the kindergarten. In the process of activity and development, you can attract more and more new people who will expand the network of services provided and increase your earnings. These could be teachers of foreign languages, art, and music. But at the initial stage you will need:

Each group has 2 teachers and a nanny. In our case there are 2 groups.

Musical director

Child psychologist who specializes in preschoolers

Speech therapist

Kitchen staff - a cook and two assistants

2 nurses

Territory cleaner

Caretaker or building worker

To obtain this type of license (to conduct educational activities), you need:

Copy of the enterprise charter

A copy of the premises rental agreement or purchase and sale agreement

Conclusion from the SES and firefighters

Educational program plan. What, how, how and why you will do

Evidence of availability technical feasibility carrying out such activities

Information about teachers, their work experience, education

Information on the number of children in kindergarten

As you can see, you need to collect a lot of documents, get more than one permit, and go through dozens of authorities. And that’s all if you decide to choose NOU. To open a regular private kindergarten, you need to register as an individual entrepreneur. There is no need to obtain any licenses, and the requirements from regulatory authorities are much lower. For example, if an individual entrepreneur violates some SES norms, he will pay a fine of 1,000 to 3,000 rubles. For non-state educational institutions, these same violations will cost 20-40 thousand.

If you decide to open a kindergarten in an apartment, then let’s say right away that this is not entirely legal. Firstly, you will have to negotiate with the SES and firefighters, because it is practically impossible to comply with all their instructions in the apartment. And the earnings here will also not be very comforting. Even in a spacious apartment you can work with a maximum of 10 children.

The best option for a home kindergarten would be to use a cottage. In it you can educate 40-50 people, and at the same time bring everything to the required safety standards. The best option would be to register you as an individual entrepreneur and name the kindergarten as a Child Development Center (CDC) or a Child Care Center (CCC).

The algorithm of action for a kindergarten at home is similar to that for a non-state educational institution, only without obtaining unnecessary licenses and permits.

Kindergarten business plan: personnel recruitment

Your kindergarten staff is the foundation successful business. You need to understand that it is the people you choose who will communicate with the children, the children will tell their parents about him, and they will tell their friends about him. A good teacher, nanny, excellent cooks - this is your goal and guideline.

But no matter how document professionals people are, you must interview them under very close scrutiny. You can even set up a camera, record everything you say, and then track reactions to certain questions. Always hire new people with a mandatory probationary period.

In any case, you will need:

Educator- This is the person who should inspire trust and respect in parents. He must think in the same social language as young mothers and fathers. A required requirement is a specialized higher education and work experience. It would not hurt to find out why the person quit his previous job, what was the impetus for such a decision, take the phone number of the previous manager and personally find out everything that interests you.

Methodist– a person who draws up methods for raising and developing children. This is not a theorist who knows about children from books and lectures of the institute, this is a practitioner who has worked in a state kindergarten, easily finds contact with parents, and knows modern trends in the upbringing and development of children.

Psychologist. You shouldn't hire a young specialist. Although there are a lot of smart young psychologists now, it’s not worth the risk. Take a person with experience, but he must not be of Soviet caliber. The person must be middle-aged, up to a maximum of 35.

Director. If you yourself have nothing to do with pedagogy and have never encountered kindergartens, then you need a person for the position of director who can organize the proper activities of the kindergarten.

Household worker. Any household worker, even that same cleaning lady, must clearly understand that your kindergarten is not a government office where everything is government-owned. He must be economical and hardworking. He must perceive the kindergarten as something of his own and work with appropriate dedication. From you there is a good salary and motivation, from the economic worker, quality work done.

Employee retention and development

If you want to be the best, always go one step ahead of competitors, use current methods and approaches to education, then you need to attract super professionals in their field. But such people will have to be motivated so that they stay with you and do not go to work for a competitor. It’s clear that the best motivation is increasing wages. But it is necessary not only to increase it, but to involve employees in such a way that they receive bonuses for certain achievements.

Also try to create a team atmosphere. Holidays, joint vacations, birthdays - everything should unite your team, everyone should feel that they are part of something big and important.

Many girls are thinking about opening their own kindergarten. I think it’s no secret that this business is better suited for women. And if a girl becomes a mother, then after two years the desire can develop into a need. Why give your child to someone if you can organize your own kindergarten. If opportunities allow, then you need to try. Here are some tips that will definitely help those who decide to engage in this risky and very responsible business:

1. If you have never worked in this field, then you do not need to shoulder all the responsibilities. It is better to hire a director with experience in an administrative position and a pedagogical education. Ideally, if this is the former head of the kindergarten. The director can significantly simplify your life, because he will help you select good and professional staff, choose a room, equip it with the necessary furniture, etc.

2. Justify the choice of premises. It is very good if you have suitable premises in your property. This will remove most of the costs. But, most likely, you will have to rent the premises, which will entail additional risks and responsibilities. Try to establish a trusting relationship with the landlord from the first days, to make him a like-minded person.

3. Make friends with SanEpidemService employees. This should not be an evil official whose arrival you are afraid of, but a real friend who will advise, help, give advice and recommendations in order to avoid unnecessary problems and fines in the future.

4. Be sure to familiarize yourself with the regulatory framework for running your business. Understand all the intricacies of taxation. This will allow you to build your business more efficiently and legally.

5. Always monitor the ratio of income and expenses. Many kindergartens introduce entrance fees to cover certain risks and gain additional profit.

Sincerely, Anatomy of Business project March 17, 2014 8:25 pm