• Description of services
• Production plan
• financial calculation
• Permissions to open
• • • • Similar business ideas:

Startup Business Plan Sample medical center in a small town of 150,000 inhabitants.

How much money do you need to open a medical center

In order to reduce risks, it was decided to open a medical center under the well-known franchise of the Invitro company. This is one of the largest commercial laboratories in the Russian Federation, which includes a network of more than 700 medical offices in Russia.

What are the benefits of opening a successful company under the brand:

• Legal, accounting and marketing support at all stages of project implementation
• Ready medical license
• Connecting the office to a central help desk
• Personnel training on the basis of the federal center Invitro
• Regular conferences for doctors
• The initial fee for the purchase of a franchise is 100,000 rubles.
• Purchase of equipment, furniture, renovation of the premises - 1,500,000 rubles.
• Business registration and other expenses - 200,000 rubles.

Total - 1.8 million rubles.

Description of services

The main services that the medical center plans to provide are:

• Hematological studies (clinical blood test)
• Immunohematological studies
• Biochemical research
• Sperm study
• Examination of feces
• Urinalysis
• Diagnosis of infectious diseases
• Histological studies
• Genetic Predispositions
• Hereditary monogenic diseases and conditions
• Computed tomography (CT)
• Mammography
• Urological research

The average cost of one analysis or service (average check) will be 800 rubles. The expected flow of customers will be 20 people per day. In 22 working days, the company's turnover will amount to 352,000 rubles.

Production plan

The selection of premises for the placement of a medical center should be based on the following principles (including the requirements of the SES):

1. The minimum area is 60 sq. m.
2. The presence of a separate entrance to the room
3. Floor made of washable materials (linoleum or tile)
4. Availability of natural light
5. Availability of a bathroom or the possibility of installing one
6. Availability of a telephone line
7. Convenient access roads and parking.

For this purpose, a room was selected in a densely populated area of ​​the city, on the first line of houses. The room is non-residential and is located on the first floor of an apartment building. The amount of the rent will be 42,000 rubles. per month. The premises will be divided into the following rooms:

• Hall for waiting and receiving visitors, dressing room - 12 sq. m.
• Consultant doctor's office - 18 sq. m.
• Office for taking biological material (nurse) - 12 sq. m.
• Rest room for staff - 10 sq. m.
• San. knot - 6 sq. m.

At the stage of arranging the premises, according to the plan, a search for the personnel of the medical center will be carried out. The variety of services provided will require the hiring and appropriate number of qualified professionals. Among which:

• Ultrasound doctor - salary 18,000 rubles.
• Obstetrician-gynecologist - salary 18,000 rubles.
• Nurse in the treatment room (2 people) - salary 16,000 rubles.
• Administrator, customer service specialist - salary 16,000 rubles.
• Cleaning lady - salary 10,000 rubles.

The payroll fund will amount to 94,000 rubles. per month. Our organization will make monthly contributions to off-budget funds (PFR and FSS) in the amount of 28,200 rubles.

Which taxation system to choose for a medical center

The organizational form of the medical center will be a limited liability company. Taxation system - USN, 15% of the organization's profits.

Step-by-step plan for opening a small medical center

The sequence of steps to open a business:

1. Search for sources of project financing (30 days)
2. Search for premises to accommodate the center (15 days)
3. Registration of a legal entity (14 days)
4. Acquisition of a franchise, conclusion of the necessary contracts (7 days)
5. Conclusion of a lease agreement for premises (1 day)
6. Repair (20 days)
7. Purchase of laboratory equipment and Supplies(part provided by the franchisor) (7 days)
8. Staff employment
9. Advertising services (ongoing)
10. Opening of a medical center

In total, the opening of the medical center will take about three months.

financial calculation

Fixed monthly expenses of the organization:

• Rent - 42,000 rubles.
• Salary - 94,000 rubles.
• Deductions to the PFR and the FSS - 28,200 rubles.
• Utilities - 10,000 rubles.
• Consumables - 15,000 rubles.
• Transportation costs - 15,000 rubles.
• Other costs - 10,000 rubles.

Total - 214,200 rubles.

How much can you earn on the services of a medical center

The company's profit before tax will be equal to: 352,000 (revenue) - 214,200 (expenses) = 137,800 rubles. Net of taxes (STS), net profit will be: 137,800 - 15% = 117,130 rubles. The profitability of the medical center according to the plan is 54%. With such calculations, the return on investment will come after 15 months of work.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

What equipment to choose for the laboratory

The laboratory will require the following equipment:

1. Biochemical analyzer - 650,000 rubles, an analyzer with a limited level of tests can be purchased for 150,000 rubles;

2. Hematological analyzer, cost from 200,000 to 600,000 rubles; 3. PCM amplifier, cost 100,000 rubles; 4. Allergist's office, an average of 200,000 rubles; 5. Equipment for ELISA - 100,000 rubles;

1. Water distiller - 50,000 rubles;

7. Glucose analyzer - 100,000 rubles; 8. Thermostat - 50,000 rubles; 9. Centrifuge - 20,000 rubles.

Which OKVED to indicate when registering a business

Upon registration, the medical business is provided with the following types of OKVED: OKVED 2 86 - Activities in the field of health. OKVED 2 86.9 - Other activities in the field of medicine. OKVED 2 86.90 - Other activities in the field of medicine.

What documents are needed to open

It is necessary to register a business entity: since this is a legal entity, it is necessary to register a limited liability company. Prepared documents are submitted to public authorities or to multifunctional public service centers (MFCs). Since the business entity is a legal entity, you must immediately open a bank account.

Permissions to open

To open a medical center (laboratory) you need to obtain a license to conduct medical activities. Submit the following documents:

1. constituent documents, notarized;

2. Receipt of payment of the state duty; 3. Documents confirming the right of ownership, or lease agreements for the purchased equipment and premises. 4. Documents confirming the experience and seniority of hired medical workers, as well as those issued by the business owner employment contracts with workers. The decision to issue a license is made within two months. In addition to obtaining a license, you must obtain permission from the sanitary and epidemiological supervision and fire service. This applies to work in the purchased or rented premises.

Technology for laboratory research

The algorithm for doing such a business can be represented as follows:

1. The administrator meets the patient, specifies what kind of research he would like to do, which doctor to visit.

2. Starts a patient card, fills in all the necessary data on the computer. 3. Gives the ticket to the patient and takes him to the office. 4. In the office, the doctor talks to the patient, clarifies the symptoms of the disease and offers types of laboratory examinations. 5. The patient pays the cost of the service according to the price list and takes tests. 6. After that, the patient is invited to come up for the result at such and such a time. If it is convenient for the patient, he is offered to call back and report the results of the research. Also, an extract with the results of the analysis can be sent by e-mail at the request of the client.

Today, paid medical services are chosen by more than half of Russians. Private clinics are in great demand and bring good income to their founders. Present to your attention ready business medical center plan free for small town with a population of 130 thousand inhabitants.

How much money do you need to start

Cash investments in the organization and development of the medical center will amount to about $140,000.

Approximately 70% of the amount will be spent on the purchase of medical equipment for the clinic. The remaining 20% ​​will go to renovation. And, the remaining 10% will go to additional petty expenses.

In order to minimize all possible risks, it was decided to open a medical center at. This will give special advantages at the initial stage of business development:

• Legal, accounting and advertising support at all stages of the project.
• Ready medical license.
• Connecting the office cabinet to the main help desk.
• Training.
• Regular trainings.
• The initial contribution to the franchise is $10,000.

First of all, you need to choose. Since the founder will be a legal entity, the form of organization of the medical center is formalized as an LLC. The necessary documents for opening a medical clinic are submitted to state bodies or to municipal public service centers (MFCs). It will be mandatory to immediately open a personal bank account.

Which OKVED to indicate when registering a business

Upon registration, medical businesses are provided with the following types of OKVED:

• OKVED 2 86 - Activities in the field of health.
• OKVED 2 86.9 - Other services in the field of medicine.
• OKVED 2 86.90 - Other activities in the field of medicine.

Permission to open an honest clinic

In order for a (laboratory) from scratch to acquire a permit to carry out medical work.

Submit the following documents:

• Constituent papers, notarized;
• State duty payment receipt;
• Papers proving the ownership of the property, or a lease agreement for the received special equipment and space.
• Documents confirming the practice and work experience of the hired medical employees, and in addition, the legal employment agreements of the business owner with employees.

The decision to issue a license is taken within 2 months. In addition to the license, an act of inspection of sanitary and epidemiological supervision and the fire service is required. This affects the performance of work in the purchased or rented premises.

Taxation system

The form of organization of the medical center will be LLC. The system for a limited liability company is the simplified tax system, 15% of the company's income.

The medical center is ready to provide patients with a range of services:

• Diagnosis of blood, urine and stool tests.
• Semen analysis.
• Diagnosis of genetic diseases.
• Study of blood biochemistry.
• Instrumental methods for diagnosing internal organs.
• CT scan.
• Mammography.
• Oncology and blood diseases.
• Urological research.

The average price of one study will be 8 dollars. The planned flow of clients in the first month is 20 people. For 4 weeks of operation of the treatment clinic, the cash flow will be 3520 dollars.

The need for high-quality, highly qualified medicine creates many opportunities for the creation of centers for the provision of medical care. But like any other business, medical also needs planning. The business plan of the medical center will allow you to open a profitable and interesting business and not burn out.

Not only a person with the appropriate education is able to open a business for the provision of medical services. But also someone who has the necessary skills and information necessary to launch a medical center. First of all, it is necessary to collect as much information as possible about the activities of medical organizations and various clinics that already exist on the market. Then determine which market segment will be the target audience.

Before you open a medical center from scratch, you need to decide on the types of services provided and the types of assistance provided:

1. A specialized clinic provides services to patients with certain types of diseases, such as an oncology clinic.
2. The multidisciplinary clinic deals with the treatment of various types of diseases and injuries.
3. The diagnostic center provides services for diagnosing and detecting diseases, but does not deal with treatment.
4. The presence of block structures, such as dentistry, traumatology, gynecology, and so on, is a priority for large cities with a large number of clients.

Instructions on how to open and what is needed for this

It is necessary to overcome a number of stages in order to open a private medical center.

Stage 1 - registration and preparation of documents

Unlike many other types of business, medicine requires a license to provide this type of service. This is a vivid example of the fact that medical practice is a very serious matter and only trained personnel can deal with it.

Gathering all the necessary data is an example of the fact that medical services are a very complex process, as the application process can take several months, and a decision on whether to grant a license or not will have to wait no more than sixty days.

Stage 2 - finding a room

At this stage, there is an important task - to find a suitable room in which to open the center. The building should be located in a passable and easily accessible place. No need to force patients to travel long distances. An example of a good location is next to a hospital campus where public medical services are provided. People who are tired of standing in lines at free institutions are ready to pay for the help they need, this is a fact.

The premises of the center should correspond to the services provided. Dentistry requires much less space than a trauma clinic. It is also necessary to provide for the availability of special premises, which should be in each medical institution.

Stage 3 - purchase and installation of the necessary equipment

The biggest expenses are for the purchase of modern high-tech medical equipment. The cost of it, depending on the type of services provided, can reach huge sums.No customer wants to spend money on services that are provided using old or unreliable equipment. In this regard, it is impossible to save on the purchase of devices.

Cardiograph (42.500 rub.)

Magnetic resonance tomograph (20.700.000 rub.)

Stage 4 - recruitment

Only highly qualified graduates with experience should work in the medical center. Ideally, the employee should complete an internship abroad and have several certificates of professional development.

For a small clinic, the following staff is suitable:

1. Two therapists working in shifts.
2. Two nurses assigned to one of the doctors.
3. Chief Accountant.
4. Administrator.

If you are just opening, then such a staff will provide the necessary minimum of clients, and then it will need to be expanded, attracting more and more new specialists.

Stage 5 - promotion and advertising

At the stage of preparation for the opening, it is desirable to conduct a mass campaign to attract customers:

• for example, publish booklets;
• place banners in public places;
• engage in advertising patterns in newspapers and on television.

The main task is to get clients to talk about the new center.

Financial plan

The costs of opening a medical center are quite high:

1. Carrying out repairs - 140,000 rubles;
2. Rent - 120,000 rubles;
3. Purchase of equipment - 2,500,000 rubles;
4. Purchase of medical instruments and other necessary supplies - 350,000 rubles;
5. License - 15,000 rubles.

Total: RUB 3,125,000

Possible risks

When starting such a business, the following points should be considered:

1. The provision of medical services is associated with direct work with the population. Due to thisthe reputation of an institution can be destroyed by a single negative review of the work of doctors. Therefore, the attitude towards customers must be perfect.
2. Price policy must match the level of demand. You should not break prices at the beginning of the journey, as this can play into the hands of competitors.
3. Medical errors can result in license revocation and center closure.
4. A saturated competitive environment in the medical services market can pull in valuable personnel, which will hurt the prestige of the organization.

Opening a medical center is associated with a large number of various risks. Therefore, at the planning stage, it is worth paying great attention to anti-crisis management and internal management of the institution.

Now more and more people trust only private medical institutions, as public ones are no longer always able to provide proper service and good medical care.

Absolutely every person who decides to do business has the opportunity to open a medical center from scratch. It is not at all necessary to have a medical education for this, although if you do, you will have a very small advantage over other entrepreneurs, as you will be able to better understand all the specifics of the activity. However, organizational and entrepreneurial skills are more important here than specialized medical education.

Download free medical center business plan

How to open a medical center

First of all, you should start by researching the market for these services in your city or region. Many people tend to visit the same medical institutions if they are satisfied with the quality of service, prices and qualifications of doctors. Therefore, if your city is oversaturated with private clinics of various profiles, it may be very difficult to squeeze into this market and win the sympathy of a large number of clients. After studying the competitors, you will be able to create your own market entry strategy, which will be the most optimal for you.

Licensing procedure

If many other types of business, for example, or, do not require a license to operate, then conducting medical activities is impossible without a licensing procedure. An application for a license can be submitted after the premises have been brought into the desired condition in accordance with the standards, there will be necessary equipment and staff with valid medical practice certificates will be recruited. The whole collection process required documents and waiting for a response from the licensing authority can take a long time, up to one year. Consider this simple in organizing your business.

After obtaining a license, you will not be able to move your clinic to another location, as the license will only be valid at a specific address. If you plan to provide different types of medical services, then you need to submit a separate application for licensing for each type.

Location selection

A medical center is a business in which location plays a huge role. Regardless of whether your clinic is specialized or multidisciplinary, it should be located as close as possible to the city center.

On the street where the clinic is located, there should be a constant flow of people. So more and more people will learn about your clinic, even just passing by. And your visitors won’t have to search for it for a long time, which will also only benefit you.

Room size selection

The size of the premises directly depends on the number of services that you are going to provide. If your clinic is highly specialized, for example, it is a dental office, then an area of ​​30 square meters will be enough to open it.

In the case of computer diagnostic centers, the situation is more complicated. Although this is also a specialized clinic, here you need to consider whether you can fit all the necessary equipment in the available space. For a multidisciplinary clinic in which doctors of various specializations will be treated, you should look for a room of 80 square meters or more.

Cost of equipment

Medical equipment is an expensive purchase, and you must understand that the largest part of the investment will go to the equipment. State-of-the-art equipment from foreign manufacturers is a strong factor in attracting customers. The prestige of the clinic will largely be determined by the level of technology, in addition to the qualifications of doctors.

For example, an ultrasound diagnostic machine will cost you no less than $170,000, and a laboratory test machine will cost you about $60,000.

You can also consider buying used equipment. If it is in excellent condition and performs all its functions perfectly, then your patients will definitely not suffer from this, and you can save a significant amount of money at the initial stage of business.

Staff

You can choose personnel to work in a medical center as you like, the main thing is to follow the selection rules: a diploma of higher medical education, successful completion of medical practice, sufficient work experience. Internships in foreign clinics and participation in international medical conferences will be a significant advantage.

There will always be people who will significantly increase their confidence in the clinic if certificates of professional success and achievements hang in the office of the doctor who receives them.

Such a phenomenon as luring good specialists from other companies to your own has always been and will be present in various business areas. When it comes to medicine, here this phenomenon is practiced very often. If you have enough arguments to convince a good doctor to go to work in your medical center, then by all means try to do it. Maybe in relation to the clinic in which this doctor is already working, this is not fair, but such are the harsh laws of business: everyone is trying to take their place under the sun and does it by any means available to him.

The most profitable areas of medicine

A considerable profit can be obtained both from multidisciplinary medical centers and from narrowly focused clinics. If you are considering opening a multidisciplinary clinic, of course, you have a chance to get more clients. But you should consider that the costs of opening and developing such a clinic will be much higher, and marketing activities to increase popularity will also be more complex and extensive.

If you are thinking about opening a clinic that specializes in one direction, then please note that the most popular areas in private medicine today are:

• Dentistry;
• Gynecology;
• Urology;
• Cosmetology;
• Laboratory research.

Often, entrepreneurs who are interested in the medical field of business open a small, highly specialized clinic first. Such a business requires less investment, less equipment and is also much easier to manage. Over time, when the entrepreneur has already earned enough money from a small clinic and gained experience in doing business, he opens a large multidisciplinary clinic. Such a strategy is very reasonable and justified, but, of course, only you can evaluate your capabilities.

State medicine in Russia is not yet at the highest level, and patient care in clinics and hospitals leaves much to be desired. Therefore, many Russians are willing to pay a rather high price for quality medical care in other private medical institutions.

To date, the opening of a private medical center is promising and profitable business in the field of medical services. So, how to open a medical center from scratch?

The main task of such a center will be high quality medical care that meets the costs of patients.

In order to open a medical center, you will need to weigh all the positive and negative points, analyze costs and profits, and, of course, decide on the direction of the center.

The main stages of opening a medical center:

1. Choice of direction.
2. Legalization of business.
3. Analysis of costs and income.
4. Center expansion.

The main types of medical institutions

Medical institutions are divided into several areas:

1. Therapeutic. The contingent of service in therapeutic centers is patients from 15 years old. The work of such a center is aimed at the preventive and symptomatic treatment of various diseases. These types of institutions are hospitals and clinics.

As a rule, polyclinics are organized at hospitals. These medical institutions usually include departments such as internal medicine, gynecology, neurology, surgery and oncology. The presence of a registry and a sanitary inspection room is a prerequisite for the organization of such a medical institution.

2. Pediatric. Very similar to therapeutic, except for the age of the patients. This institution serves children from birth to 15 years of age.

3. Preventive. The service is aimed at all age groups without reference to the place of residence. Here are services in all directions.

4. Special. Patient care is based on alternative medicine. Today there is a large choice in this direction, but for a start it is advisable to stop at one, and then try to develop in other areas of alternative medicine.

The practice of opening medical centers shows that at the beginning of a business, it is better to open a center with a small number of referrals. At the same time, financial costs will not be as significant as in a multi-profile direction.

Today's realities are such that dentistry, urology, gynecology and cosmetology are the best areas.

Medical center business plan

Any entrepreneur knows what is one of the pledges successful business. It is necessary to understand what are the costs for the purchase of equipment, rent or purchase of premises, payroll, repairs, etc.

Medical center space

The choice of premises significantly affects the successful promotion of a business. When choosing a location for a clinic, preference should be given to central areas, a street with a good flow of people and proximity to bus stops and metro stations. However, rent in the center will be much more expensive than in the periphery.

The size of the room depends on the scope of services provided..

So, to open a dental office, you will need 25-30 square meters. m., with 14 sq. m. will take an office, 6 sq. m. - sterilization, the rest - a place for visitors. The size of the room is regulated by sanitary standards.

There are two options for choosing premises: rent or own space. The second option is more costly. Here you may need an amount from ten to hundreds of mils. rub.

The optimal area for a medical center ranges from 150 to 200 square meters. m. The room must have a bathroom, a plumbing and ventilation system, as well as electricity.

The room should be reception hall, as well as free access to all offices.

Guideline for monetary costs for choosing a room:

• rented premises - 150 thousand rubles. monthly;
• construction and repair of a new building - 50 mil. rub.;
• rent of an office in 30-40 sq. m. per month - from 20,000 rubles;
• repair of 1 m of area - 30,000 rubles. and more.

Center equipment

One of the most expensive items in terms of costs is the purchase of equipment, since the cost of medical equipment is always very high. For example, an ultrasound device for diagnostics will cost 160 thousand dollars, and a device for examining analyzes - 10-70 thousand dollars.

And this is natural, since high-quality equipment costs a lot of money, and the patient pays money and expects appropriate high-quality diagnostics.

At first, you can buy good used foreign equipment that will last for many years.

Indicative list of equipment for the medical center:

• instrument-analyzers;
• scales;
• magnetic hanger;
• thermostat;
• centrifuge;
• bath on a water basis;
• drying cabinet;
• tiles with a heating surface;
• shakers;
• microscopes;
• instruments for measuring physical parameters;
• mixing devices;
• muffle furnace, etc.

It is difficult to determine the exact figure for the purchase of equipment, but it is tentatively worth starting from the amount of 3-4 million rubles. and higher.

Medical clinic staff

The main criterion for the selection of personnel is the presence of a profile diploma and a record of medical categories. It is welcomed if applicants have experience of working abroad and knowledge of a foreign language.

The length of service of qualified personnel should be at least three years.

A small center will need two family doctors and two nurses, an accountant and an administrator. At the same time, the monthly wage for a doctor it will be from 40 thousand rubles, and for a nurse - from 15 thousand rubles.

A good doctor and a professional nurse are highly valued as often people go to the clinic not because of high-precision expensive equipment, but because of an excellent doctor.

After all, the prestige of the medical center is growing not from the availability of equipment, but from the quality work of professional employees. Finding a good team can take time. from a couple of weeks to several months.

When choosing staff, it will be necessary to draw up a suitable work schedule, since the influx of patients is very different in different time day.

For the administrator of the center it starts from 15 thousand rubles, - from 30 thousand rubles.

To keep professionals in the clinic, you need to pay a decent salary, because the high qualification of an employee implies relevant

The amount required for the fund will be from 200 thousand rubles.

Obtaining a license

Opening a medical center will not do without obtaining a state license for the type of activity. Obtaining a license requires compliance with certain conditions:

• have a room that meets sanitary requirements and standards;
• availability of personnel of the appropriate profile;
• purchased necessary medical equipment and certificates for it.

Note that each medical service requires a separate license and is valid only for a medical center located at a specific address.

To issue sick leave, you need a separate license or the presence of a specialist with the required certificate in the staffing table.

State registration of a private medical center

According to the organizational and legal form, a private medical center is related (limited liability company).

State registration of a private medical center is within the competence of the Federal Tax Inspectorate Russian Federation and occurs within 3 to 5 business days.

State registration of the medical center according to the registration.

List of documents for state registration

• (submitted to the Federal Tax Service);
• check for
• memorandum of association;
• and a list of members of the company;
• minutes from the founding meeting.

To obtain a license, it will be necessary to fill out an application at the licensing authority, which refers to the health department of the subject of the Russian Federation.

According to data for 2015, the amount of 50 thousand rubles was spent on obtaining a license to open a medical center.

Medical center services

The medical center can have a wide range of services:

• urology and sexopathology;
• dentistry;
• ophthalmology;
• cosmetology and surgical plastics;
• gynecology;
• various specialized clinics.

Financial investments

To open a narrow medical center, for example, a dental one, you will need about 30–50 thousand c.u. e.

This option is suitable for a beginner entrepreneur.

Starting small can achieve results and open up over time multidisciplinary medical center.

If you decide to open a multifaceted center with a diagnostic department, then the amount of costs will have to be increased to 100 thousand USD. e. Regarding income, then for a month of visits with the calculation of 50 people. per day and cost per visit 45–50 USD. e., it can reach up to 60 thousand. e.

Medical center advertisement

• development of a unique corporate identity for the future medical center;
• thoughtful concept of advertising;
• creating and launching the broadcast of promotional videos;
• creation of a multifunctional high-quality website;
• organization of advertising outdoor and in public transport.

The nuances of the medical business

Opening a medical center comes with some challenges.

Calculation of all costs and projected profits for opening a medical center

1. Costs:

• building rental per month – starting from 150,000 rubles;
• preparation of documentation for obtaining a license - 50 000 rubles and higher;
• per month - starting With 200,000 rubles;
• repair for 1 sq. m. square - starts from 30 000 rub. and depends on the location of the center;
• purchase of equipment - starting from 3 mil. R.;
• organization advertising campaign – from 700 000 rubles

2. Estimated income - 600 thousand rubles monthly.

3. Payback of business - from one to three years.

How to open a medical center? Watch the following video instruction: