What is the most profitable business in a small town? How to choose a profitable business for a small town? Earning money ideas for small towns.

• • 2.1. Some tips for successfully starting your business
• • Business idea No. 1. Opening a beauty salon
  • Business idea No. 2. Fast food on wheels
  • Business idea No. 3. Flower and houseplant shop
  • Business idea No. 4. Private kindergarten
  • Business idea No. 5. A husband for an hour is an ideal option!
  • Business idea No. 6. Production of keys
  • Business idea No. 7. Internet business in a small town
  • Other activities
• 5. Conclusion

Each of us at least once in our lives thought about starting our own business. For some it is an escape from the office and a reluctance to waste time and knowledge “on someone else”, for some it is the need for self-realization, and for others it is the opportunity to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or large metropolis is financial freedom and an increase in living standards. At the same time, those eager to set sail on their own mistakenly believe that it is easier to succeed in large cities and metropolises than in small ones.

In order to refute this myth, let’s look at the concept of “small city”. As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organize and develop a business in non- big city much easier than in a large one.

In this article we will cover the following questions:

• What are the pros and cons of owning a business in a small town?
• What is the best business to open in a small town?
• What business ideas for a small city work in 2016 with minimal investment?
• How to start your own business from scratch?

So, let's start to figure it out in order.

Selecting business ideas that can be implemented in a small town

1. Advantages of doing business in a small town

Pros ( + ) own business in a small town:

1. Small starting capital. In small towns, business costs such as renting premises, utility bills, personnel costs and advertising are significantly lower.
2. High efficiency of word of mouth. In small towns, the popularity of a product or service is largely due to acquaintances and personal reviews.
3. There are quite a lot of empty niches due to the limited presence of goods and services. Many innovations appear in small towns with a considerable delay, which, undoubtedly, can be taken advantage of by “bringing” a business idea from a large city in which it has already been tested.
4. Low competitive environment.

The main disadvantages ( - ) can be attributed to a limited potential audience (each client will be “worth its weight in gold”) and rather low purchasing power (in small towns, incomes are orders of magnitude lower than those of residents of large cities).

2. What new business can you open in a small town?

There is an opinion that a truly profitable business can only be opened in a big city, and there is no point in trying in a small city, but this is not so. Of course, the specifics of the business will differ from business in large cities, but the income will not be long in coming. Moreover, there are many more small towns in Russia than large ones, and it will be more profitable and easier to develop your business in such a city.

Tip 1. The first thing you will need to do is to carefully consider what type of business you will be involved in from a profit point of view.

The most important thing is to find out what services the population in your city needs.

There is no need to reinvent the wheel again; you need to know that a catering establishment or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

Tip 2. When choosing the type of activity for your business, you should always take into account your inclinations and talents in a particular area. It is important that you like your business, otherwise you will not be able to achieve success.

It will be best if you start doing what you know how to do best.

So, if you know how to cook well, have a long-dusty diploma in technologist Catering or a cook, or maybe you work in this profession, then of course you should connect your new business with your old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in a certain area, in your case, should be assessed as a huge bonus that will help you out more than once in the future.

2.2. An interesting solution for starting your own business

It is worth considering what at first glance is a completely frivolous type of business, like tutoring. It is notable for the fact that it requires almost no investment, but the income appears immediately and you do not have to wait for years for the business to pay off.

Remember! Perhaps you are good at drawing, or play the guitar or piano, or maybe you know English well?

Now this kind of business is gaining more and more momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized clubs with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any beginning entrepreneur will inevitably face. Because such a business is much more mobile, does not represent technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

If, nevertheless, you could not figure out what exactly is best for you to do, then proceed from the principle of which service areas are most in demand. A grocery store is always a win-win because people are always in need of food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

Ideas for business in a small town: what kind of business to open

3. Business ideas for a small city: with and without investments

Organizing any business implies the presence or absence of initial investments. Small town business is no exception. Not every business requires investment.

Here's a list of some ideas that don't cost you anything.

3.1. Business ideas without investment in a small town

• Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? Are you fluent in a musical instrument? Then this type of activity is for you. Place advertisements and recruit students.
• Cleaning services. Every housewife has cleaning products at hand. Tidying up the office, helping with cleaning after festive events - all this is a reason to offer your services and start earning money. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
• Fluent in a foreign language - make translations.
• I have a sewing machine and experience working with it - sell mini-atelier and clothing repair services. This type of service is always in demand, especially in small towns where buying new clothes involves significant expenses.

And this is not a complete list. Here are more examples: accompanying children, walking pets, transporting in a personal car - it’s worth taking a fresh look at your talents and skills, and you’ll find something to your liking.

If you have small cash savings at your disposal, the scope of searching for your own business for a small city expands significantly.

3.2. Ideas for business in a small town with minimal investment

• A “husband for an hour” service. The higher your qualifications, the wider your client base will be. Minor home repairs, restoration of damaged items, plumbing work and electrician services - all this requires qualifications and a small set of tools, which will become your first investment. Required amount at the start: from 1000 to 5000 rubles.
• Haircuts, hairstyles, braiding– a very relevant type of service today. Investments include the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete hairdressing courses. This is still 2000-3000 rubles.
• Creation and sale of handmade goods: soap, jewelry, cards, invitations, hair jewelry, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

Read also how you can earn money with minimal investment in.

3.3. Starting your own business from scratch for a small (small) city with investments

If you are ready to invest the amount in start-up capital from 100 000 rubles and higher, then the expected profit will be higher than with little or no costs. Below are business ideas suitable for a small town involving significant funds:

• Produse store. A balanced assortment and low prices are the secret of success. No expensive exotics or exclusives. A neighborhood store with affordable, high-quality products will quickly become a local favorite. Costs for rent, equipment and personnel: from 100,000 rubles. (See How to open an online store from scratch - detailed instructions)
• Salon. The beauty industry is always popular in any locality. Particular attention should be paid to personnel selection. It is the masters who will either make your business successful or “sink” it. Expenses: from 50,000 - 100,000 rubles.
• Auto repair shop/tire shop. A few skillful hands and an influx of clients is guaranteed. In this type of business, geography of location also becomes a decisive factor. When choosing a location, focus on areas with high motorist traffic. Attachments: 50,000 – 100,000 rubles.
• Bakery. Hot baked goods will make people line up for you every morning. And if you introduce new items into the assortment, such as: pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then the success of your business will be ensured. Naturally, for a business such as a bakery, the presence of a competent baker-technologist becomes an important nuance. Investments, taking into account all the requirements for food establishments, will be not less than 150,000 rubles.

We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial costs. Next, we will consider ideas that successfully work and were tested by many entrepreneurs in 2016 in a small town, in more detail.

3.4. Business idea: apartment building or hostel

An excellent way to make money in a small city can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to apply for a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

The simplest option from those listed is to rent a finished house with an area of ​​100-120 square meters using credit funds. meters, divide it into 3-5 apartments and rent out the property. This scheme can fully recoup all costs and achieve net profit in 2-3 months. You can also open a hostel in your home using this method; in small towns, the demand for hostels today is quite high. If you are interested in this earning scheme, we advise you to download our free course on how to buy an apartment building and earn from 100 to 300 thousand rubles per month.

How to purchase an apartment building

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Watch a video from our specialist on how to organize a rental business in 44 days:

4. Profitable ideas for a small town

Business idea No. 1. Opening a beauty salon

Beauty will always be a successfully sold product. Girls who often visit such establishments and take good care of themselves, men who need a simple half-cut, a grandmother who is used to trimming her hair on the last Fridays of the month, and a child who needs his bangs cut will come to your hairdresser. In a word, these services will always sell well, especially if you guess the best location.

There are several business models. The first is an economical option. This is the best one to open in a small town where unsophisticated residents live. Services should be the most ordinary. There is a hairdresser here, a well-functioning nail service, and light cosmetic services (eyebrow plucking and tinting, etc.).

A beauty salon is a business that will always be in demand among the population of a small town

The second model is called business class. A makeup stylist, professional hairdressers, cosmetologists with medical education can already work here, who carry out procedures such as deep peelings, tattooing, and there is a solarium in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least average income.

Don’t forget about the requirements and taxes that apply to all beauty salons, and if you keep cosmetology, it will be much more complicated, since cosmetic procedures must only be carried out by a doctor with a higher medical education specializing in “therapeutic cosmetology.” There are no such strict requirements for other personnel.

If you are planning to provide a massage service in your salon, then the conditions for maintaining staff here are more loyal. Massage can be performed by a specialist with specialized secondary specialized medical education. If you decide to provide such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for opening a salon will take you at least a year. So if you want to start your own business from scratch in this area, you will have to be patient.

Business idea No. 2. Fast food on wheels

A mobile food outlet will bring good income, and the costs of opening such a business will be minimal. On the Russian market, a van for fast food will cost you about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture and the solution to this problem has been significantly simplified. The simplest van model offered by the Russian manufacturer Avtokholod costs approximately $5,000. This model is only suitable for cooking grilled chicken and shawarma and is not durable at all. The service life of the van is no more than 7 years.

Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

This business can be opened if you have a win-win point in mind where it would be possible to open a stall of this type. And don’t forget that placing such stalls in any places you like is prohibited. Each location will need to be agreed upon with the city administration; often you will be asked to move to another location. You also need to be prepared for this, including in a small city, where competition seems to be not as great as in megacities.

Business idea No. 3. Flower and houseplant shop

Flowers are not vital, but oddly enough, they are a very popular product in the country’s markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - on a date, as a thank you to someone for a service or to a teacher at the university.

To open such a business you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on just that amount. An area of ​​18-20 square meters is enough to open small shop colors. The best store location will be near a large shopping center, if there is one in your city, or a large grocery store.

Photo of a flower shop

Also remember that a transparent display window well decorated with flowers, which attracts the eyes of passers-by, always outperforms the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

When everything has been decided with the paperwork, it’s time to rent a suitable room. Remember that traffic for a flower shop, as for any other type of business that involves sales, is critical. Think carefully about this aspect, and although renting a room near a large shopping center or store will be much more expensive than in a residential area, most likely the result will be much more effective.

It will be quite easy to negotiate with flower suppliers. Nowadays, there are many wholesale stores that specialize in flowers, and you can find out about them simply by using Internet resources. But don’t rush into cooperation with the first companies you come across; it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

At the beginning of your journey, you can hire two florists who would work in shifts. First buy only flowers that remain fresh for a long time. These are roses, gerberas, chrysanthemums. Indoor plants include phalaenopsis and anthurium orchids. It will be better if you understand at least a little about flowers and indoor plants, this will greatly facilitate your affairs and create understanding between you and your florists.

Business idea No. 4. Private kindergarten

In the current situation in Russia, the situation with government institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small and you can’t expect it to pay off in the first year either. But there is good news: with persistence, patience and a good reputation, you have every chance of achieving excellent success in this area and existing for a very long time. Rumors about a good private kindergarten will spread throughout the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without proper love for children and your work in this field, you are unlikely to succeed.

Private kindergarten - as an example of a business for starting a business in a small town

Moreover, such establishments are always under the watchful eye of government agencies and are strictly checked by all possible authorities. Moreover, if you do not have the necessary pedagogical education, you will not be able to open such a business.

The premises of a private kindergarten must be at least 4 square meters per pupil. There are also separate rooms for sleeping, eating, and playing. A medical room is also considered mandatory. You will need special furniture and a separate entrance to the kindergarten. All personnel must have a pedagogical education. Work experience in this field and love for children should be the main arguments when hiring teachers and nannies.

To summarize, we can say that to open such an establishment you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to dedicate your business to them, go for it, because the main argument is always your desire!

Business idea No. 5. A husband for an hour is an ideal option!

Probably the simplest and most inexpensive business would be “husband for an hour.” Of course, you will have to spend money on various tools and small spare parts, which you can then sell to your customers for a little more than what you bought them for. These will be switches, sockets, bolts, locks, possibly some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in any skills, they will need to be addressed as quickly as possible. Here is a list of services that you will definitely need to be able to do:

• Elimination of breakdowns related to plumbing;
• Repair of household appliances;
• Furniture assembly;
• Repair and replacement of sockets, switches;
• Installation of satellite dishes, chandeliers, toilets, cisterns, etc.

And this is not the entire list that you will have to learn to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool will be needed only a few times over the entire period of time and simply cannot pay for itself.

You should also take into account that carrying out this work without a vehicle will be very problematic, so it will be a huge plus if you already have a car. If not yet, then you should think about purchasing it.

Registering such a business will be very easy compared to many others. In this case, registration as an individual entrepreneur will be enough to open a business, with an income tax form UTII(Read the article on how to open an individual entrepreneur). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary parts).

And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible means of advertising your business. This includes a running line, and advertising in newspapers and magazines in the city; you can post advertisements on houses and stands. There is another bonus of this business - for short time you can attract regular customers, which will subsequently bring the main profit.

Business idea No. 6. Production of keys

Agree, each of us has resorted to a key making service. This service always remains and will remain in demand, even in a small town. You don’t have to be a master in this matter to start doing it.

Nowadays there are key making machines that do everything for you, and learning how to use one won’t be too difficult. Only, if you decide to get into this business, you need to be well aware of your competitors. After all, keys are not something that people buy every day. If there is already such a stall somewhere nearby, then it’s not worth taking on this business.

One domestically produced machine will cost you $1000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are also different high quality, so you will almost certainly choose it. You should not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since the stalls, as described above, are often subject to attacks from the city administration and perhaps at some point you will be asked to move it to another location, which will cause you to suffer significant losses.

Business idea No. 7. Internet business in a small town

Today more and more successful entrepreneurs organize an online business that brings a stable income. There are many types of services and products being ordered online, so why not start making money from it?

There are a lot of options for organizing an Internet business. To choose the most optimal one for yourself, we recommend downloading and studying our free course on how to start your own business from scratch on the Internet.

Other activities

Here are a few other business ideas for a small town and the minimum investment required to open them:

• Organization of holidays and events (from 10,000 rubles);
• Website creation (etc.) (from 40,000 rubles);
• Selling kvass (from 80,000 rubles);
• Growing vegetables and other crops (from 50,000 rubles).

In conclusion, we note that in any business you need to follow several important rules, without which you will either fail or have serious problems.

1. Monitor your business's reputation! You can't even imagine how well word of mouth works in a small town. Every person, before deciding on any service, especially during a crisis, will think very carefully and perhaps ask his acquaintances and friends about the services of the organization he wants to contact. In this case, almost 100% of success depends on how your customers respond to you.
2. We recommend focusing on the quality and reasonable affordable price of the product you are selling. Having established yourself as a good specialist, you will see how soon your hard work and perseverance will begin to bear fruit.
3. Don't forget how important advertising is for business. Every month, and more often at the very beginning, devote some time to submitting advertisements to newspapers and ticker tape. Most often, advertising is the key to the success of a newly opened business.

We have looked at only a few examples of what kind of business to open in a small town, since the list is endless. Choose something that you like, you will never get tired of it and then you will succeed!

Choose the most suitable business option for a small city

Create a business plan to implement a specific business idea

Download our free course on making money on the Internet from scratch if you want to start a successful Internet business in a small town

Take advantage of our courses and books on making money that will help you realize your business idea

In small provincial towns, there are often problems with employment of the population, so people who cannot find good, well-paid jobs begin to engage in entrepreneurial activity. In this article you will find several ideas for a profitable business in a small town. They have repeatedly proven their effectiveness in practice, so they are perfect for beginning entrepreneurs.

Butcher shop

The demand for food does not fall even during a crisis, so such a profitable business in a small town will be guaranteed to bring in a good income. , which sells fresh natural products farms with a minimum markup - this is the best investment in a small town.

To trade meat products, it is necessary to create ideal sanitary and hygienic conditions. The store should be divided into two zones - a meat cutting area and a sales area. For some types of meat you can mark up up to 50%. Minimum size starting investments– 300 thousand rubles. The payback period for a business depends on the range of products and the number of customers. Do not forget that the traffic of a retail outlet largely depends on its location. This is a very important point that should not be overlooked. This is suitable for beginners who plan to start farming in the future.

Sauna

At first glance, it may seem that owning your own sauna is a simple and quite profitable business idea, the implementation of which will not require much effort. All you need to do is accept clients, charge them a certain fee and give them everything they need for their vacation. In principle, this is a good option, but in order to build your own sauna, you will need decent starting capital.

According to the most conservative estimates, in order to bring this to life it will take 18–20 thousand dollars. On average, a sauna brings in 1–2 thousand dollars of net income monthly. To quickly return your starting capital, you can offer clients various Additional services, for example, massage or beauty treatments.

Your sauna may be located outside the city, believe me, it will not be difficult for clients to get there. It is desirable that in addition to the sauna there should also be a cafe or restaurant, so that visitors can not only take a steam bath, but also have a snack. The main thing is to organize a competent advertising campaign in order to ensure a constant influx of customers. A sauna is not a seasonal business, but a permanent business that will be relevant at all times. Therefore, take a closer look at this type of income.

Cosmetics and perfumes

A good idea for a profitable business in a small town is a store that offers consumers various hygiene and cosmetic products. Such products are included in the list of the most popular goods, so the demand for them is constantly growing. If you are able to correctly develop a trading strategy and set reasonable prices for your products, you can achieve great success even with a high level of competition.

Such a retail outlet can be opened in a residential area. It is advisable that this be a crowded, walkable place. Non-residential premises on the ground floor of a multi-storey building are perfect for these purposes. About 300 thousand rubles will be needed to purchase goods, rent premises and other current expenses. With a 40% markup on the product, the return on the initial investment occurs in approximately 1 year. If you want to open a profitable business in a small town, you should not lose sight of this interesting and promising idea.

Computer equipment repair

Beginning entrepreneurs who do not have starting capital When starting a business, the question is often asked:? If you have technical knowledge, get into computer repair. You can start in this business with minimal investment. It is enough to have 1–2 thousand dollars on hand to purchase equipment and inexpensive advertising. All expenses are paid off in 5–6 months. You will independently accept orders, fulfill them, and receive money for it. In this case, you won’t have to share income with someone, account for money earned, or control the work process.

Advantages:

• A small amount to start;
• Flexible pricing policy;
• In parallel with the provision of services, you can sell goods;
• Minimal risks;
• Stable demand for the service.

If you do not have the necessary skills, you can act as a manager, that is, find a master who will fulfill orders for $10 and charge clients $20, or look for other options for what kind of profitable business in a small town you can open in the service sector.

Homemade pickles

Do you want to know what is the most profitable business for beginners? This is the production of any popular product that can be opened at home. Recently, many housewives have been making good money making homemade pickles and canning.

Most in demand product:

• Salted cucumbers;
• Tomatoes;
• Sauerkraut;
• Canned beans;
• Various assorted vegetables.

The main thing in this matter is to find original, interesting recipes, for example, learn how to pickle cucumbers in gelatin or cook real Mexican lecho. Homemade products are always in great demand, so your product will find its buyers in any case. This is the most profitable business for women who have their own plot of land on which they can grow vegetables.

If we talk about profitability, it is quite high – 200–500%. Since home canning is more valuable than factory canning, you can earn money at minimum investment not bad money. In season, fresh cucumbers cost 20 rubles per kg. You will spend about 30 more rubles on spices and containers. The retail price of pickles is 80–120 rubles. This means that you will receive more than 50% of your net income. To understand what is the most profitable business in a small town, it is enough to perform these simple calculations and draw the appropriate conclusions.

Tool sharpening

Another option is a tool sharpening workshop. Such services are needed by manicurists and pedicurists, hairdressers, cutters, as well as individuals. Some people think that it is much easier to purchase new scissors or nail clippers. But the fact is that a professional tool is not cheap, and the cost of sharpening services does not exceed 200–300 rubles.

To open such a profitable business in a small town from scratch, you need to rent premises and purchase the necessary equipment. It is advisable that the workshop be located in a crowded area of ​​the city, near a public transport stop or metro station. The purchase of machines for sharpening hairdressing and manicure instruments will require 200–250 thousand rubles. If you want to save a little money, buy domestically produced equipment.

As mentioned above, sharpening a tool costs 200–300 rubles per piece. If you complete 15 orders per day, you can earn 3–4 thousand rubles. A tool sharpening workshop is the simplest answer to the question of what profitable business you can open in a small town with a small start-up capital.

Drilling of the wells

Many men who, for one reason or another, have lost their jobs often ask the question, what profitable business to open in a small town? A good option is drilling and constructing water wells on personal plots. This service is often used by summer residents who want to provide their households with water. Such a profitable business for beginning entrepreneurs is suitable for small settlements that do not have a central water supply.

This project does not require serious financial investments, since it does not involve the purchase Supplies. As a rule, the customer buys them himself. The main expense item is the purchase of drilling equipment with additional pumps, drills, etc. On average, such equipment costs approximately 150 thousand rubles. If there are clients, it pays off in the shortest possible time.

The minimum depth of a water well is 21 meters. One meter of drilling costs 2 thousand rubles, which means that the client will pay 42 thousand rubles for such work. If you subtract from this amount the salaries of assistants, wear and tear of the drill and transportation costs, about 15 thousand rubles, you will be left with 27 thousand rubles of net income. By completing two orders a week, you can literally recoup all initial costs in 3-4 months. This is not yet in great demand among budding entrepreneurs, so you can quickly find your niche in the market. We hope you have received a comprehensive answer to the question of which business is the most profitable in a small town.

Mini bakery

If you carefully study consumer demand, you can understand that this is the production of bakery products. In this regard, many experts recommend that aspiring entrepreneurs invest in. This business idea has many advantages. The most important of them is flexibility. In a mini-bakery, you can quickly change the range of products that meet the needs of consumers. The demand for bakery products is consistently high, so this is an excellent option for organizing a profitable family business.

You will spend approximately 650–700 thousand rubles on the purchase of equipment and raw materials. If you don’t have your own funds, try applying. This could be a free subsidy or a loan on preferential terms. The initial investment will pay off within a year. The profitability of such an enterprise is at the level of 30%, and this is a fairly high figure. As you can see, this is truly the most profitable business for beginners, but it has one significant drawback - a high level of competition.

conclusions

Now you know what profitable business you can open in a small town. Try to choose a niche that you know and doesn’t raise unnecessary questions. This should be an area of ​​activity in which the demand for goods and services does not fall for a long time. If you want to achieve great success, start taking action right now!

Some people believe that a successful business can only be organized in a large metropolis. But they are mistaken, since a profitable, thriving business can be opened in any locality. The most important thing is to correctly determine the direction of activity. You will learn how to make money from scratch in a small town from this publication.

If you want to open a profitable business in a small town, you should not copy other people's ideas. We need to come up with a new, original business that can attract the attention of consumers.

Let's look at a few of the most popular business ideas in a small town:

Pizza delivery

Nowadays, almost all niches in the market are occupied by experienced businessmen who opened their own businesses a long time ago and have a regular clientele. Therefore, it is difficult for novice entrepreneurs to find an idea to open a profitable business in a small town. Since beginners, as a rule, do not have large start-up capital to, for example, a cafe, the most affordable option is to start delivering pizza at first. Over time this small business may grow into a chain of catering establishments throughout the country. Of course, this will require a lot of work, but it will be worth it.

To open a mini-bakery for the production and delivery of pizza you will need 400–450 thousand rubles. Money is needed to rent premises, purchase equipment and raw materials, register a business and advertise. The profitability of such a business is in the range of 35-40%. Financial investments pay off in 1.5-2.5 years.

If you do not have the necessary amount of money to start a business, use a loan or apply for financial assistance from the government to develop your small business.

Repair of household appliances

Household appliances often break down, so the services of a repair shop are always in demand among the citizens of our country. If the device is inexpensive, you can replace it with a new one. But most often, in order to save money, people turn to craftsmen who give their household appliances a second life.

A repair shop is a fairly profitable business, so if you are looking for how to make money quickly from scratch, pay special attention to this idea. To open your own workshop you will need certain investments. First of all, you need to purchase the necessary tools - soldering irons, screwdrivers, testers, etc. This will require about 10 thousand rubles. In addition, you need to rent a small space and register an individual entrepreneur. Do not forget to also allocate a certain amount for advertising, otherwise you will be left without clients.

The average cost of one repair is 1 thousand rubles. Craftsmen who have their own client base complete about 50 orders per month. Accordingly, they receive about 40 thousand rubles of net income. The remaining 10 thousand rubles are spent on current expenses.

Furniture reupholstery

Residents of small towns often ask the question of how to make money from scratch without investments. There are many ideas in the field of personal services that do not require large start-up capital to implement. For example, you can reupholster furniture at home in your own garage or any other utility room.

All that is required of you is skillful hands and minimum set tools. So that clients can familiarize themselves with fabric samples and a catalog of completed work, you can open the order table in mall. Thanks to this, you can attract customers to your service.

Since this business does not require large financial investments, all costs are recouped after completing 5–10 orders. In the future, you can expand your enterprise, hire several craftsmen and enter into contracts for servicing restaurants, cafes or car dealerships.

Trade in chilled drinks

In the summer, the human body needs a lot of fluid. Of course, you can quench your thirst with plain water, but many people want to drink something more original and healthy, such as freshly squeezed juice or a milkshake. Trading chilled drinks is a great way to start making money from scratch.

To get started, all you need to do is purchase an electric juicer and mixer. The cost of one glass of milkshake is 7–8 rubles. Its retail price is 2–3 times higher. Approximately the same profit will be obtained from orange juice. One kilogram of oranges costs 30–35 rubles. From this amount you can prepare two glasses of juice and sell them for 90-120 rubles.

When calculating profits, you should also not forget about expenses. Money will be needed for renting a retail outlet, taxes and other needs. To save money at the start, you can enter into a partnership agreement with the owner of a street cafe. But in this case, you will have to give him part of the profit.

A good option is delivery of soft drinks throughout the city. To do this, you need to advertise your service.

You buy a bike, a cooler bag, and, as they say, hit the road. Choose busy places, for example, parks, central streets. Offer people natural soft drinks at an affordable price and there will be no end to customers.

Flower shop

During the holidays, flower trading can bring in up to 200% of net income. On such days, revenue in flower shops increases several times. In addition, beautiful bouquets are bought for various special events, birthdays, weddings and just for no reason.

If you are looking for ideas on how to make money from scratch, then this is the best option, since the demand for such a product never falls. But this business has its own subtleties that you must carefully study, otherwise your outlet will only bring losses instead of the long-awaited profit.

On average, the markup on flowers is 100–150%. If the store’s monthly turnover is less than 180–200 thousand rubles, there is no point in engaging in such a business. Experts have calculated that flower business will pay off only if the outlet is visited by at least 7 customers per day. With 15–20 people attending, the store will generate 40–50 thousand in income per month. To open such a business you will need approximately 300 thousand rubles. Accordingly, the initial investment will pay off in 7–8 months. Over time, you will be able to develop your own client base, and then the business will begin to flourish.

Earning money on the Internet

If you don’t know how to make money from scratch in a small town, pay attention to the Internet.

Let's look at the most common options for making money online:

Website development

Services for creating and promoting Internet resources are extremely popular. Recently, every company has been trying to have its own website in order to promote products or services with its help. A business based on website creation will bring good profits, despite high competition.

Before starting such a business, you need to undergo special courses and work for a certain time under the guidance of a professional in order to gain the necessary knowledge and experience. You can also act as an intermediary between customers and the webmaster. To do this, you need to find a client and discuss with him all the details of the future project. After that, you negotiate with a designer who makes a website layout. The finished layout should be given to the layout designer so that he can bring it into proper form. Performers can be found on freelance exchanges. In order to create your own web studio you will not need significant financial investments. All you need is your desire to work. If you are thinking about what kind of business in a small town would be profitable to open during a crisis, start creating websites. Thanks to this, you can achieve the long-awaited financial independence.

Online store

According to experts, the most profitable business in a small town is opening your own online store. If you invest 300 thousand rubles in such a business, it will pay off in literally 3–4 months. The number of online stores is constantly growing, so if you want to open own business online, you need to hurry.

For a store to thrive, you need to choose a product that you are familiar with. If you treat your business with soul and do not skimp on advertising, your business will prosper.

How to find a business idea in a small town?

Copywriting

Do you want to make money right now from scratch? The easiest way is to take an order from a copywriting exchange, complete it and receive a certain amount for your work. With the right approach, this type of activity can generate good income.

Nowadays, the Internet has begun to develop rapidly, so the services of rewriters and copywriters are very popular. There are a huge number of different sites created on the Internet that need to be constantly filled with information. Resource owners do not have time to write texts on their own, so they turn to freelancers for help or buy them on copywriting exchanges.

If you do not have start-up capital, you can work as a performer. You set the price for your work yourself. You can also earn good money through intermediary, that is, order articles at low prices from beginners and sell them at a higher price on the exchange.

Citizens who are tired of working every day for the “owner” for pennies can organize a business at home. We offer you several ideas that can be implemented at home:

Private transportation

Let's figure out which business is the most profitable in a small town? Of course, private transportation. In small settlements there are often problems with public transport, so the services of private taxi drivers are always in great demand.

A person who has his own car can earn a decent amount of money in one evening using a private cab service. Recently, many car owners have begun to realize that you can earn money with your own car in just a few hours, much more than sitting in the office all day. Such a business does not require large financial investments. All you need is money for fuel and a working car.

To protect yourself from scammers and robbers, you can enter into a cooperation agreement with the carrier company. Many taxi companies hire drivers with personal cars, so finding an intermediary who will search for clients will not be difficult. But in this case, you will have to give the company part of your profits.

In a small town you can organize a profitable business just as well as in a big one. Many people think that it cannot be profitable in a small town. Anyone who thinks so is immediately setting themselves up for failure and does not consider the positive aspects of this issue.

Differences between small cities and large ones

There are many advantages of living in small towns. Here are some of them.

• There life flows slowly and measuredly. The population is more conscious about the choice of goods and services.
• People here are more conservative in their views and are not so influenced by fashion. They prefer to spend more time searching for the product they need at reasonable prices.
• Everything is nearby, objects are not far from each other.
• Much better environment.
• Residents of tiny towns are less susceptible to stressful situations.
• The population does not spend money on public transport, and this saves money significantly.
• Small places have almost everything the same as big ones. If you need to go to a large city, you can go there by private car or public transport.
• There is a big difference between mentality and lifestyle.
• The population of small towns has its own established value system, which determines their way of life.
• In small towns, the risk of crisis and globalization is reduced.
• The degree of protection from the risk of ruin due to decreased demand is slightly higher than in a big city.

Business ideas in a small town

Residents of such settlements should not rush to choose the specifics of their future business. You need to carefully weigh all the pros and cons and only then make the only right decision. Only in this case will the work bring you a good profit. The ceiling on sales volume in small towns may be limited by the size of the population and its purchasing power.

From the very beginning, you must “soberly” assess the market of your locality. Find out what services or goods residents want, what they need and what they expect. Clarify the number of your future competitors, their strengths and weaknesses.

It would be great to start your own business using the system franchising. There are hundreds, or even thousands of items. In this case, the entrepreneur can count on a loan and comprehensive assistance from the franchisee. This can be a good way to get going. Working under a well-known brand is much easier.

For the little ones, organize a Leisure and Development Center, where they will study and explore the world.

A popular business in a small town is a private one with a range of services: haircut, hair coloring, holiday hairstyles, manicure, pedicure. This type of business will never fail. Women always strive to be beautiful and attractive.

Freight and taxi services. In small towns people also sometimes prefer public transport Taxi. Recruit a few drivers with personal transport, and things will go according to the established pattern. Thanks to this direction, business in a small town in winter will become even more popular.

and selling them in big cities. To do this, you need to have a small plot of land and the desire to work on it. The population of megacities gladly buys such products.

Massage at the client's home. Many pensioners or people with disabilities cannot afford to get to the clinic and wait in long lines there. Several experienced masseuses - and your business will flourish.

Having a small room at your disposal, you can open studio for sewing clothes, bed linen or repairing leather goods, umbrellas or making keys.

A new, in-demand type of service not only in big cities, but also in small ones - the provision of assistance with garbage removal, old furniture and household appliances for disposal. In small towns, the problem of recycling household appliances is even more acute, since in megacities this issue is solved better.

Considering the unique location of your town, you can start making jewelry, which would be ideally suited to the original culture of the city.

Even in tiny towns there are people who will spare no expense for cleaning clothes, since not everything can be washed or cleaned at home. And you can provide this service to the population.

Opening a small branded sweets store, which will have several tables for tasting your products. A cup of tea or coffee will attract those who want to enjoy delicious products to the establishment.

Gifts and cards shop. If you try really hard, you can make an original boutique with beautifully designed gift sets and postcards with the appropriate theme. IN this business The following feature must be taken into account: clients must be treated with respect and warmth. Need to don't just sellgifts, but also to be able to offer a product that is appropriate for this particular occasion. Calculate how much customers can leave in your store, and based on this, formulate your pricing policy.

Mini bakery. This type of business will provide your town with always fresh baked goods. The bread that is brought from a large city is not always soft. You can bake not only bread, but also: straws, buns with various fillings, and so on. Such a business has much more opportunities to flourish in small towns than in big cities.

In the conditions of life in a small town, there is an urgent need to open a business related to modern technologies: repair mobile phones, sale and installation of satellite dishes and other related products.

Opening a private dental clinic . The population of our cities, both large and small, cannot boast of the good condition of their teeth. Therefore, treatment, removal, prosthetics may be precisely the type of activity where you can earn a lot of money.

Private driving school. You will be able to provide driving training services. In small towns, a car has long ceased to be a luxury and almost every family has a car.

Service " Husband for an hour" Having several men on staff who know how to do everything around the house, you can organize a good business. This includes minor repairs, connection and repair of equipment.

Private kindergarten or babysitting services. In small cities the problem is no less acute than in large ones. Sometimes parents have nowhere to put their children, especially during school holidays. In small towns, everyone knows each other, and finding good teachers or nannies is not difficult. It will be difficult for you to make a mistake about the staff and their work ethic.

Car repair and maintenance workshop,. You don't need a very large room for this. It is enough to equip it necessary equipment. A few competent car mechanics will be able to attract many clients to the workshop. Believe me, there are not many good specialists to whom people can trust their car. You can open it nearby.

If you live near a village, you can organize ethnotourism. Residents of big cities will be happy to come to you. Many people want to take a break from the hustle and bustle of the metropolis and feel the village spirit for a few days, dig in the soil, and look after their pets.

An excellent way to earn capital can be opening sports or gym. Young people in small towns have long understood the benefits of a healthy lifestyle.

Opening computer store or a store selling mobile phones. Innovative technologies are not alien to residents far from large cities.

Workshop on furniture manufacturing and repair. Surely in your city there are several skilled craftsmen who have golden hands. Offer them cooperation with you, together you can achieve good success.

Can become a good income generator hotel business. If you have a premises that can be converted into a small hotel, motel or - this would be a good option. The rooms can also be rented out on a daily basis. With proper organization of work and advertising, success will not take long to arrive.

For residents of small towns one of best options May be Internet business. In this case there will be no restrictions or barriers. No one will “put a spoke in your wheels”; you will depend only on yourself.

Bureau of funeral servicesis also profitable business in small towns. Unfortunately, people die everywhere, regardless of where they live. The moment comes when we are faced with the problem of burying loved ones. List of services that you can offer to clients:

• hearse services (morgue – house – cemetery),
• manual hole digging,
• delivery of all necessary attributes,
• making coffins,
• provision of porters for burial,
• making crosses and tombstones,
• delivery of musicians or priests to funerals,
• provision of necessary transport,
• assistance in organizing a funeral dinner.

Is it profitable to open a business in a small town?

Whether a certain type of activity in a particular city is profitable or not depends on many components.
Before starting work, you need to study well consumer market your locality, assess possible competition. Then you need to select competent personnel whom you can trust. It will be necessary to treat product suppliers responsibly (if the specifics of the work require this). It will not be profitable for you to attract suppliers from big cities - look for them in nearby settlements.

How quickly the investment can pay off will depend on certain conditions. Residents of small towns do not have a lot of money, so you should not count on quick profits. It may take several years for the business to break even. Much will depend on the demand for the type of services that you offer to citizens.

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Evgeniy Malyar

# Business ideas

Business ideas for a small city

According to statistics for opening successful business in a small Russian locality, an investment is required within the amount equivalent to $15–20 thousand.

Article navigation

• Features of provincial business
• How to make money
• Travel business
• Natural resources
• Transport services
• Information product
• Copyright
• Folk crafts
• conclusions

Contrary to the popular opinion of supporters of capitals and megacities, the majority of the population of small Russian cities is not poor at all. Life in regional centers is characterized by a regular pace, lack of fuss and almost universal familiarity, which reveals both the disadvantages and the undoubted advantages of provincial life. The main difficulties are the limited employment opportunities, at least in the most common sense of the word.

There are much fewer large firms and enterprises in small towns than in large ones, but this does not mean that there is nowhere to earn money. Ideas are still in the air, and if you objectively assess the situation, You can always find many options for obtaining real, stable and considerable income.

You should remember about vacancies on the Internet: Tinkoff, Workle. And if there is a fast food Burger King or a branch of Vostochny Bank in the city, then you can apply to these companies. Recruitment is carried out on the websites: rabota.burgerking.ru and vostbank.ru/agents.

Features of provincial business

In small towns, there is always something to do for an auto mechanic, plumber, builder, electrician, or owner of another traditionally in-demand specialty, so obvious ways of self-employment will not be considered in the article.

The main obstacle to business initiative in small towns is reasoning in the spirit of: “People here live simple, and no one needs this.” In fact, the needs of the residents of the province are the same as those of Muscovites, St. Petersburg residents and other inhabitants of megacities.

It is not difficult to find out what goods and services neighbors and acquaintances go to the regional center for, what they bring, and what they enthusiastically talk about when they return. These studies can form the basis of a business plan aimed at providing local consumers with access to a particular commercial product, and if it turns out to be economically feasible, then its implementation is just a matter of technology. The business may take the form:

• 3D cinema, possibly mobile;
• Youth club with disco and bar;
• Fashion store;
• Fast food based on a relatively inexpensive franchise in the form of a roadside cafe (to also serve passing drivers);

And many other types of projects that do not always require multi-million dollar investments. There are frequent cases of organizing private cultural institutions (theater festivals of small towns in Russia are regularly held). Supermarkets are also opening, sometimes several in one city with a population of 70–100 thousand.

Despite all the shortcomings of the conditions for business activity in the province, there is also a major advantage: there is little competition, and this must be taken advantage of by occupying market niches that demonstrate the greatest profitability.

According to statistics, to open a successful business in a small Russian locality, an investment of an amount equivalent to $15–20 thousand is required. However, there are types of activities with a much lower “entry price.”

How to make money

In terms of its scale, a provincial business can be quite large or limited to the purpose of providing material support for one family, but in any case, for its success, it is desirable that it meets at least one of the following criteria:

1. Satisfying needs and bringing goods and services closer to the consumer. The goal is maximum availability of a product for which people are forced to travel somewhere;
2. Effective use of features and benefits, including natural, cultural and historical ones. The goal is to ensure the sale of local products outside the region.

The second point deserves a more detailed analysis.

Travel business

In recent years, the economic importance of domestic tourism in Russia has increased significantly. Local beauty, good ecology, historical sites and other attractive factors can be used to ensure cash flow.

Natural resources

If a small town is located on the banks of a river or lake, local residents do not need to be taught how to use this resource to make money - they already know this very well, but this point cannot be ignored. Fish will always be a highly liquid commodity. The same applies to forests - the eternal breadwinners: mushrooms and berries provide a consistently high income during the season not only to direct collectors of natural gifts, but also to producers who buy the product for resale.

Transport services

Taxi services with telephone calls are common in small towns in Russia, and although the scale of activity is difficult to compare with those in the capital, drivers have enough clientele. In demand and freight transportation. One should, of course, take into account the specifics of small settlements, in which many services are provided on a reciprocal basis without monetary payments.

Information product

The Internet is needed not only by residents of megacities. In small towns there is a need to create websites, electronic stores and other services, and if we take into account the lower level of competition, then the prospects for providing all computer services (including hard drive repair and program settings) are obvious.

Copyright

Electronic communications allow you to write articles from anywhere in the world. You can earn money from copyright in a small town, especially considering that the cost of living there is much lower than in capitals and big cities.

Folk crafts

Almost every Russian region is famous for some type of traditional art, and at the same time, unfortunately, the artistic merits of the manufactured objects do not always receive a worthy assessment in in monetary terms. The vast field for entrepreneurial activity is due to the development of electronic commerce, which makes it possible to bring potential consumers closer to producers in the interests of multilateral benefits.

It is also possible to open a mini-bakery or other food production based on traditional recipes.

conclusions

Business in small towns in Russia operates according to the same laws as everywhere else, but has a number of specific features, including undoubted advantages.