Popular types of small businesses in Europe. Service business ideas

When looking for business ideas that work, aspiring entrepreneurs often turn to the experiences of others. One of the most popular ways to find a business idea is to look at what is happening abroad.

It’s just worth considering that the markets of different countries are still very different from each other. It’s one thing to have developed economies like the USA and Singapore, which are head and shoulders above other countries in terms of development, and quite another to have Iran and Bangladesh, which are developing at a rapid pace, but only follow global trends, and do not set them.

Already today on the Russian market you can find a lot of ideas that have been picked up abroad. They differ only in the degree of borrowing. You can simply copy someone else’s idea and expect it to “take off” due to the lack of competitors. “Success abroad does not always mean success in Russia. Couponers and some sharing services were so unlucky,” says Mark Kapchits, founder of the courier delivery management service Bringo.

This once again demonstrates that even the most fashionable and creative foreign idea may not be in demand in Russia. But the whole point is that it is simply not interesting to the local population. In addition, you need to understand that a Western startup and a Russian startup are two different things, and take into account the specifics of your country: a different level of bureaucracy, state support, legislation and even the mentality of the population.

There is no point in blindly copying a foreign idea. But it still makes sense to be inspired by examples from other countries, and then adapt them to the Russian market. We invite you to familiarize yourself with business ideas from abroad that promise to become especially popular in 2016.

Booking Platforms

We are all somehow familiar with the Airbnb service, which allows you to rent an apartment in another city or country while sitting at your computer at home. However, when it first appeared in 2008, the service itself was new. Now this market is actively developing, and analogues of Airbnb are appearing in other industries.

Services like Airbnb, aimed at vacationers and travelers, are already successfully developing the market, but services aimed at business owners and allowing them to rent work space for a short time are just beginning to appear.

At the same time, the workspace refers not only to the usual offices and conference rooms, but also, for example, places for yoga classes.

At the same time, there are many other areas where online booking platforms could be created. Currently, the most attractive and unoccupied niche in terms of profit is platforms for booking venues for events (birthdays, corporate events, weddings). Such a service can generate good income if you manage to attract a sufficiently large number of site owners and potential clients to cooperate.

This is proven by the example of the Russian service for booking venues for parties BASH!Today, which in just 7 months of operation carried out transactions worth more than 11 million rubles.

It is worth mentioning right away that the service was not copied from abroad.

Mikael Sahakyants

Founder of BASH!Today

The idea for the business was born after deciding to hold a party one Sunday evening. The desire to gather guests and have a lot of fun ran into one obstacle: the lack of a suitable venue. In the end, we managed to find it, but during the search process I realized that I was far from the only one who was faced with the problem of lack of a suitable place for holding events.

I didn’t search for similar services in Russia or abroad until last fall. But in our country, until recently, there were no such services.

I can say that the world does not yet have a strong player in this area, such as Airbnb. The niche has not yet been occupied, especially in Russia.

Today, the BASH!Today service works only in Moscow, but it is planned to expand it throughout the country in the near future.

However, you still have time to open something similar in your city. Or master a slightly narrower niche, for example, selecting venues for weddings. Projects with a broad focus only partially cover the theme of wedding events, but a service aimed strictly at places where you can have a wedding can become very popular.

"Smart" technology

For decades, people have dreamed of a future in which refrigerators would automatically order food that was about to run out. But for now, most of us, in the old fashioned way, take a piece of paper with a list of groceries with us to the store. Moreover, today most devices can be monitored in one way or another using a smartphone.

But for now we are only skimming the surface: most of us do not go beyond using Fitbit. This is why creating smart products is a great business opportunity.

To make a device “smart,” you often just need to add a sensor and the ability to transmit data via Bluetooth. And the example of various fitness accessories that allow you to monitor your heartbeat, breathing, and the number of steps taken per day proves that making almost every accessory “smart” is beneficial.

Many people today track their activity and performance using watches, headphones, clothes and shoes

A quick look at the crowdfunding platform Kickstarter, which can be used to determine which startups are generating the most interest, shows that many new “smart” devices are about to conquer the market. Among them, for example, a luggage bag Neit with tracking capability via GPS and device WiFithing, which remotely monitors the heating and lighting in your apartment.

In the near future, there will be an increase in the number of devices that will allow buyers to improve their kitchen without spending money on it. big money. Among such inventions Smarter Mat- a rubberized mat that can be placed in a refrigerator or cabinet, and with its help you can find out which products placed on it are about to run out. With your permission, this device can even order these products from an online store.

Another similar device - The Fridge Cam- can be built into any refrigerator. It takes a photo of what's in the refrigerator, along with the date, and sends it to a special app on your smartphone. And finally, Smarter Detect- a device that responds to signals from your oven, microwave or dishwasher and sends a notification to your smartphone.

Natural and organic cosmetics

Buyers increasingly prefer natural and organic cosmetics. According to the British marketing agency Mintel Natural beauty products are used by 42% of buyers. The British believe that organic products are better for the environment.

And besides, today it is more important than ever for customers what exactly is included in their cosmetics. To see this, just visit the exhibition, where natural, organic, ethical (not tested on animals) beauty products from all over the world are presented. In February 2016, it attracted 33 thousand visitors.

It is obvious that natural and organic products are a key trend in the development of the beauty industry in the coming years. At the same time, there is a growing number of products that look like they were just made right in the kitchen, but at the same time reflect the latest cosmetic trends.

The easiest way is to start your own home production natural cosmetics

Many do this, for example, making soap with their own hands and selling it at various markets and specialized stores. But the competition among soap makers is great, and you can’t earn much for one product.

Another interesting and much less expensive way to build an organic business is to create a subscription service for organic cosmetics. A visitor comes to your website, signs up for a subscription for a certain period of time for a certain fee, and you send him a set of ingredients from which he can make his own cosmetics.

You can work according to this scheme not only with components for homemade masks, but with ready-made products from foreign and Russian brands, which cannot be bought in every store. For example, this is what the Russian service does Live Organic Box, whose subscribers receive six boxes per year with organic creams, oils, “household chemicals,” products and even clothes.

The service began operating shortly before 2016, although its creator Tatyana Mikhailenko had the idea much earlier. Tatyana herself says that the idea was born out of a long-standing passion for “organic”, and was not spied on by foreign colleagues. This is probably true, but in the West, similar subscription services for organic cosmetics, for example, Vegan Cuts Beauty Box, have been operating for more than a year. One way or another, in Russia this niche can be said to be empty.

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Unusual bars

Conventional bars and restaurants no longer satisfy millennials. The audience aged 25 to 34 is looking for more original ways to spend their free time. Today, young people, who most often spend money on entertainment, try to constantly gain some new experience.

You can play on this penchant for novelty by opening an unusual establishment. For example, a bar in which everything from the bar counter to the glasses is made of ice. Such establishments first appeared in Finland back in the late 80s, and then spread throughout the world. In Russia, however, ice bars did not take root: several of them opened in Moscow, but were closed.

But the cafes where they eat in complete darkness are to the taste of the Russians. The first such establishment called DansleNoir? opened in Paris in 2004. And in 2006, a similar restaurant opened in Moscow. Over time, similar establishments began to open in other Russian cities.

If such extremely unusual establishments do not seem like a good idea to you, you can do it easier and open a cafe with team sports games, for example, ping pong or darts. Or use modern technologies, as the coffee chain did ITBar, where instead of ordinary tables there are interactive ones. With the help of such tables, you can familiarize yourself with the menu, check your social network account, and even watch a movie. A total of four such coffee shops have opened in Russia.

If you are thinking about opening your own unusual bar, keep in mind that Russian catering today is going through a rather difficult situation.

Due to the crisis, many establishments had to close. This, on the one hand, is a big disadvantage, because it is quite difficult to develop in a falling market. On the other hand, the fewer players in the market, the fewer competitors you have. If you offer your customers an interesting way to spend their leisure time and reasonable prices, then you have every chance to successfully implement the idea of ​​your unusual cafe.

Some of the identified trends will be relevant throughout the world, others may remain unclear. In the Russian market you can find many examples of business stories that were successful abroad or, on the contrary, failed.

One way or another, before starting to implement a foreign business idea, you need to check its potential in your region. Find out whether it will be in demand, whether it will encounter legislative restrictions, and then decide how exactly to adapt it to Russian reality and whether it is worth doing it at all.

Many budding entrepreneurs find it difficult to choose profitable business ideas. Most often, they focus on the experience of domestic businessmen, but, unfortunately, this approach is not always justified, so some newcomers take business ideas 2018 from the USA as a basis. In this article, we have collected several of the best projects that can generate good income in our country.

Features of business in American

It is worth noting that American small business ideas have their own characteristics. For residents of this country, entrepreneurship is a way of life. Perhaps some business ideas in the USA will seem unusual and even outlandish to you. Therefore, when choosing a direction of activity, we need to take into account the mentality of our people and compare them with real conditions. The fact is that not all business ideas from the USA can show high efficiency in Russia. American culture consists of traditions of different peoples. Thanks to this, in the USA you can open a business related to a wide variety of areas of human activity. But there are also models that can only work overseas. They are unacceptable in our country.

Despite this, many domestic entrepreneurs successfully implement American business ideas that do not exist in Russia and receive a decent income. Of course, in every field there is a certain level of competition. This is how the modern business world works. In principle, you can choose one of the new business ideas in the USA with a complete lack of competition. In this case, you will become a real pioneer. Of course, competitors will appear sooner or later, but by then you will have time to earn good money.

Pets

These interesting business ideas from the USA are great for pet lovers. The first option is a pet taxi. This service is usually used by wealthy people who are very busy with their own affairs. Your task is to accompany pets to the veterinary clinic. To work you will need a spacious car and special comfortable cages. It is most profitable to open such a business in large cities.

Another small business idea growing in the US is a pet hotel where you will house your pets and provide them with proper care. Such a business brings good income both in the USA and in European countries. In Russia, hotels for animals are also not uncommon. Their services are used by people who go on business trips or vacations and do not have the opportunity to take their pets with them. While the owners are traveling, hotel staff look after the unusual guests, providing them with proper care and food.

Personal consultations

This idea of ​​small business in the United States appeared relatively recently. Only specialists with extensive experience and the necessary knowledge in a particular field provide individual consultations in America.

In our country, many citizens need outside help and practical advice. If you are a good economist, lawyer or psychologist, try acting as a personal consultant. This is one of the simplest American business ideas without investment. All you need to get started is knowledge, a computer and access to the Internet. At first, you can provide this service for free in order to attract the attention of customers to your business.

Rubber paving slabs

Some business ideas from Europe and America are already working in our country and bringing in good income. These include the production of rubber paving slabs. According to experts, such a business opens up broad prospects for newcomers. There is no high level of competition in this market segment. The profitability of such a business reaches 40%.

Rubber tiles have many advantages. First of all, it has a long service life. It retains its original appearance and shape for more than 20 years. In addition, such tiles do not slip, crack or fade in direct sunlight.

Such products are made from crumb rubber, which, in turn, is obtained from old car tires. This is from America. The cost of raw materials depends on the method of their manufacture, color and fraction. If we talk about equipment, to implement such a promising business idea in the USA you will need:

• Volcanic press;
• Forms;
• Mixer;
• Drying chamber.

If you want to make multi-colored tiles, you can use different dyes.

Silent events

Holding parties, trainings and other noisy events using wireless headphones is one of the coolest small business ideas from Europe and the USA. This line of activity opens up incredible prospects for budding entrepreneurs.

If you are interested in organizing various events, try implementing such a project in our country. Of course, you will have to spend a certain amount on purchasing special equipment and advertising your business. All initial investments will be returned within short time. Because this new business The idea from America and Europe has not yet become widespread; there is practically no competition in this market segment.

Product without packaging

Everyone knows that if a product is sold without packaging, it should cost much less. In some cases this does not work, because there are products that are difficult to sell unpackaged. But mostly, this trick attracts the attention of consumers.

If you want to open a small store, install transparent containers in it and try to sell various sweets, tea, nuts, cereals, etc. by weight. To properly formulate an assortment, ask the experts. In difficult economic conditions, people try to buy inexpensive food products, so you need to focus on budget products. This could be mid-price segment pasta, cereals, inexpensive loose leaf tea, coffee, etc. Selling goods by weight is a great idea for small businesses in Europe and the USA, which will significantly increase sales.

Jeans for men

Many men do not like shopping, so every trip to the store for new jeans is a real torture for them. This activity is nerve-wracking and time-consuming. To make life easier for men, special stores are opening in the United States. Firstly, they only sell men's jeans. Secondly, they are not stacked on shelves, but are hung facing customers. Most often, models of the same size hang on racks.

To choose jeans in such a store, you need to download a special mobile application to your phone, scan the model code and indicate the size. After a certain time, your smartphone receives information about which fitting room contains the jeans selected for you. If the item fits, you take it to the checkout. Jeans that you don't like must be thrown into a special hole provided in the fitting room.

Customers believe that shopping in such a store is a complete pleasure. This American business idea increases the profitability of a trading enterprise by 10 times.

Shopping at the airport

Another new American idea for small businesses is food delivery to the airport. Each person who leaves his home for a certain time removes all perishable food from the refrigerator. When he returns home, after a tiring flight, he has to stop at the supermarket to replenish his food supplies. According to experts, delivering goods to the airport is unique. The client places an order through a mobile application, and upon arrival at the airport a courier is waiting for him with his purchases.

Restaurant with calorie counting

In some European and American restaurants, the menu opposite each dish indicates its fat content and calorie content. This business idea for America and Europe in 2018 can be easily developed and made more attractive. For example, a person who ate the most high-calorie dish may receive a glass of wine as a gift.

Luggage storage facilities on the motorway

The creators of such businesses in America receive huge income, since many citizens enjoy using this service. Storage lockers are installed on the highway, where you can leave any valuables for a certain period of time. This is very convenient for people who travel to another city. On the way back, the person picks up his things and pays for the service. Anyone can implement this American business idea from scratch, since it does not require large financial investments or any special knowledge.

Video on the topic Video on the topic

Travel kits

If you can't think of one, try selling special camping kits for outdoor recreation. In tourist shops you can find folding furniture, mugs, spoons, etc. It would seem impossible to offer anything new in this segment. But one American nevertheless figured out how to make money on such products. He developed a special portable travel kit consisting of a kitchenette, bed, shower, table and chairs. That is, it provides everything you need for a good rest in nature. If you are interested, be sure to pay attention to this area of ​​activity.

Trade in used items

In Western countries, trading in second-hand items is considered quite commonplace. If you are interested in this line of work, ask

Studying the experience of European startups, as well as the opinions of experts in the field of entrepreneurship, we can identify 10 promising business segments that are relevant for Europe and, to a large extent, for Russia.

 

Europe today is an extremely “variegated” market. However, it is believed that there is room for both traditional and innovative segments of entrepreneurship. The business portal Moneymaker Factory has selected for you 10 new business ideas in Europe (5 business concepts and 5 already working business models).

Business concept: Hygge lifestyle store

Where is it popular: Denmark, UK

The word "hygge" is of Danish origin. In the original, the word sounds like hygge and means “comfort” (understood as homely). The Danes are a northern, sedate people who cannot live without the comfort of their own home, and, in addition, they promote their own values ​​in terms of living life among other Europeans.

The main idea of ​​hygge is to furnish a home with simple and inexpensive things, but at the same time helping to completely disconnect the owner from pressing problems - at work, in business, in relationships. It is possible, of course, that there are already hygge things in the house, but it is important to discover them in time and also to use them correctly.

Video about what hygge is:

So, a typical home that has everything for hygge will have:

• a soft, ultra-comfortable sofa - so that the owner can spend the whole evening on it after work (or even the whole weekend);
• a set of large cups designed for the slow and delightful consumption of tea and coffee throughout the evening;
• a set of foam bath aromas - which the owner will take after tea;
• a pleasant book - best of all from among classical literature.

And an indispensable condition is no electronics around. The idea of ​​hygge is to abstract a person from the world of gadgets and television, email and SMS, to communicate with oneself, close friends, or at least with a cat or dog - and certainly face to face.

An enterprising European has every chance to make money using the hygge hobby as a business idea. To do this, he needs to organize a specialized store in which a person who has discovered hygge can purchase everything listed above for a reasonable fee.

Business concept: applied political consulting

Where is it popular: UK

Over the past few years, political processes in Europe have been developing at unprecedented speed. It comes to the literal redrawing of the political map of the continent: the British accomplished the famous Brexit, and there is a possibility that they are not the only ones who will do the same. The West and East of Europe continually strive to prick each other with yet another economic sanction, and internal contradictions are intensifying.

In a word, for a European accustomed to a measured life, even if he is an experienced entrepreneur, current events can literally make his head spin in an attempt to understand how to proceed and develop a business (or develop himself) if the next major market turns out to be inaccessible or if the exchange rate of the national currency is unpredictable will jump off in who knows what direction?

It would be great, according to British experts who are thoroughly experienced in overcoming the consequences of global political events - which their native state knows firsthand - for any interested person to have a chance to turn to knowledgeable people for reasonable advice on such issues. Now there are no qualified services on the consulting market that would, for example, explain to inexperienced Europeans:

• how business will go when Britain leaves the EU de jure and de facto;
• where to sell farm products, if not to Russia;
• what can we realistically expect from the governments of southern European countries whose economies are mired in debt;
• what business ideas in Europe in 2017 and beyond will be relevant, taking into account changes in the markets.

It turns out that the European business community and beyond are in need of applied political consulting - instead of daily television populism. This kind of consulting is a worthwhile business idea because knowledge in this area can be highly marketable. The main thing is that they are presented in a qualified manner.

Business concept: Alternative Fitness

Where is it popular: UK

For Europeans, going to a fitness club turns into a routine, and often does not give the necessary emotions to lovers of a healthy lifestyle. According to British experts, there is a clear shortage of “alternative” fitness concepts on the market that would offer amateur athletes, and maybe even professionals, the opportunity to experience sensations that effectively complement, or even replace, the pleasant, but boring heaviness of a barbell bench press or an aerial exercise. the ease of running along a monotonously rotating track in the gym.

What exactly can attract visitors to an “alternative” fitness center? Something like:

• classes with elements of virtual reality (when running on a track visually takes place in a virtual forest or in a stadium - thanks to the use of Oculus Rift glasses or their analogues);
• training with elements of enthusiasm and fun (such as a cross-country race around the gym on jumper springs);
• individual and group training with overcoming obstacles (for example, in the form of a truck that needs to be pulled to the side in order to move on to the next obstacle).

Such a European business idea as alternative fitness is another example of an as yet unformed segment of entrepreneurship. At the same time, its potential capacity can be gigantic and comparable to the scale of activity of conventional fitness centers.

Business concept: release of original 3D products

Where is it popular: UK

Today, 3D printers are available to everyone. But very few, according to British experts, have tried to make a business out of producing designer products that are so easy to make even at home. The software included with modern 3D printers allows you to create quite complex product templates, which may include the most popular items sold on the European market. For example:

• dishes, kitchen utensils;
• Christmas decorations;
• home decor items;
• Goods for pets;
• parts for furniture, cars;
• toys.

Author's concepts can become quite competitive with factory ones and form a promising business idea. The appeal of such concepts can be enhanced by personalizing the release of 3D products, which at the appropriate level may not be achievable at the same level. large enterprises.

Business concept: specialized store of “clean” products

Where is it popular: UK, Italy

We are talking about “purity” from the point of view of the absence of such components as, for example:

• sugar;
• glutens;
• milk.

The priority in forming the assortment in the store can be determined taking into account various national gastronomic traditions. For example, a gluten-free diet is equally popular in Italy and Ireland, but Italians consume noticeably less sugar than the Irish.

Europe, according to British experts, lacks stores that could specialize in appropriate “clean” products. To implement the corresponding business idea, millions of markets are open - represented by people on a diet and simply having special dietary preferences.

Working business: mobile application for targeted savings

Business: Qapital (Sweden).

In Europe, buying an expensive item, even if there is no free money, is not a problem, since it is easy to take out a loan with minimal interest rates. However, the founders of the Stockholm startup Qapital suggest that citizens begin to refuse overpayments to banks, and effectively save money to make the necessary purchase on their own.

The main thing, according to Swedish entrepreneurs, is to determine the specific purpose of savings. Afterwards, trust the automatic personal budget management algorithm implemented in the Qapital application.
This algorithm assumes that the user will quietly generate free money due to:

1. Differences between planned costs and actual costs.

   For example, if a person goes to a cafe expecting to spend 3 euros there, but in fact (as an option - due to discounts that he did not know about) spends 2.50, then 50 euro cents saved go into savings.

2. Rounding of expenses.

   Buying sandwiches every day for 2.39 euros, a person can easily write down 2.50 as expenses, and after a while (optionally, after a month) discover that his actual expenses are much less due to a “virtual discount” of 11 euro cents from every sandwich.

Small and often barely noticeable savings or “virtual discounts” can turn into free and sufficient capital to purchase a new thing.

Working business: organizing payment acceptance in Bitcoins

Business: Pey (Germany)

The cryptocurrency Bitcoin is becoming de facto one of the popular payment methods. For European experts, it is obvious that this trend will be consolidating de jure quite quickly, despite the fact that legislators in developed countries are not always loyal to Bitcoin.

If cryptocurrency nevertheless turns into a completely legal means of payment, it will very soon become in demand not only when paying for goods and services through a browser, but also offline. The question will arise about organizing effective “acquiring” of payments using accounts in the Bitcoin system - so that this payment method is not inferior to card transactions in terms of convenience and efficiency.

The German startup Pey offers the business community hardware solutions that are technologically advanced in structure but simple in execution, allowing an interested store to implement special terminals for accepting payments through customers’ Bitcoin accounts. In the absence of competitors, the Germans have the right to count on a monopoly position in this potentially extremely promising market segment.

Working business: mobile application instead of a key

Business: nello (Germany)

When considering what small high-tech business ideas in Europe may be worth considering, you can pay attention to another unusual German startup - nello. It embodies another interesting approach to using mobile applications on smartphones and tablets.

Mobile applications are a powerful tool for increasing a person’s comfort in using various familiar things. Including even the simplest ones - such as opening the front door with a key.

The founders of the German startup nello invite users to forget about everyday worries about lost house keys and use a reliable mobile application as a tool for opening a lock. Using it (in combination with a specialized door lock) the user can:

• configure the door lock to open automatically as the user approaches the house (which is determined by its GPS coordinates);
• open the lock by voice command via a smartphone;
• open the lock manually via a smartphone;
• set the lock to open according to time.

The exchange of signals between a smartphone with the nello application and the locking device occurs through secure cloud wireless interfaces. If desired, a person can, using a mobile device, allow a visiting friend or visiting relative into his apartment.

Working business: portable scales as a mobile accessory

Business: YuScale (Germany)

For a European, it is in the order of things to jealously monitor their diet and habits related to food consumption. An important aspect of this attitude towards food is weighing it regularly. It allows a person to control whether the norm in the consumption of a particular product is not exceeded (or, conversely, whether it is met, if required).

At the same time, sometimes you have to use scales often. Thus, a diet program popular in the world, in which a person reduces the amount of consumption of a favorite and at the same time harmful product (for example, candy) at an extremely slow pace - by 0.1-0.2 percent per day or even per week, requires literally weighing every sandwich or even canapé you eat.

The German startup YuScale has proposed an interesting solution - ultra-portable scales the size of an average smartphone, which are connected to it - as a mobile accessory that, like the main gadget, can always be carried with you and used when needed.

But this is not all the functionality of the YouScale platform. The user can take a photo of the food on the plate, after which, highlighting the main ingredients of the dish in the picture and noting their nutritional value (using the classifier built into the application), calculate the calorie content of their breakfast, lunch or dinner.

Working business: “free” restaurant

Business: Der Wiener Deewan (Austria)

Traditional European restaurants have been making money in the same way for hundreds of years: by checking pricing policy for each dish down to the cent and doing everything to make the client generous with tips. The Austrian establishment Der Wiener Deewan, opened by Pakistani migrants, offers Europe a business idea: to start a different, postmodern approach to winning customer loyalty: in the restaurant in question, none of the dishes sold have a price, that is, formally the establishment is free. The client can come there, eat as much as he wants - and pay for what he eats as much as he sees fit.

The concept of interaction with consumers, implemented by Austrians of Pakistani origin, is not new (for example, a similar Pay As You Please restaurant previously operated in Ireland), however, it is not widespread enough to form a full-fledged market segment. But European restaurateurs can do this.

Why are they interesting to us? business ideas from Europe? They attract our enterprising compatriots mainly with their novelty, creativity and uniqueness of the solution.

Of course, they need to be adjusted to our conditions - adapted. A businessman who managed to implement European ideas for entrepreneurship, you can be awarded the title of pioneer.

Let's look at those that will take root or have already taken root and are adapted to our mentality, geographical and economic conditions.

— Protective liquid for surfaces "Ultra Ever Dry" . The essence of the action; water-repellent and dirt-proof function. Before using the surface, it is coated with this product. After use, they are removed, and the item or thing remains dry and clean. A very useful thing. Useful at work and at home.

This is not a common case among us. The niche is almost free - take it and do it for those who are interested.

— "Bicycle rental by machine" . The innovation was introduced by the company bikedispenser.com in Amsterdam. To improve the bicycle rental service and the speed of the operation itself, which takes only 15 seconds, they installed rental machines. Where you rent a car for a couple of euros, and you can return it there or to another similar rental point.

This type of activity is called vending. There are almost no competitors in our country. The field for collecting fruits is wide and few people will interfere.

— The next innovation is use of snow for advertising purposes . A well-known London advertising agency called Curb has always been distinguished by the use of natural materials in its activities.

For the first time, "Curb" used winter's richness in advertising campaign for the TV channel "Extreme". About two thousand TV company logos were created in the snow. Residents immediately took notice of this innovation. An original approach to advertising brought results.

The result is that our winters will not let us go to waste. The main thing is imaginative thinking, imagination and, of course, clients.

— Another relevant winter type of income, rental of New Year's costumes. Quite a profitable business, although not very widespread due to its inconstancy. All year round You won’t make money from this business. But those who risked doing it do not complain and are happy.

- Became widespread in Europe cafe with menu designer . Having come to the establishment to eat, the client does not choose from the existing menu. And he is provided with a wide range of food products, where he selects the ingredients and composes his own dish. He can even take part in its preparation. Quite interesting, and not common among us. Many clients would use such a service.

Now let's consider business ideas from America, which have taken root in the territory of post-Soviet countries.

— Car wash - the thing is not new. But our roads always pay off. Because we don’t have them, and if you drive along them even in dry weather, you may not recognize your four-wheeled friend.

Covered with dust and dirt, it just begs to be washed.

– Employment agencies – took root in the CIS countries after the collapse of the Soviet Union, due to the invasion of continuous unemployment.

The essence of making money is finding specialists for employers interested in them. Income will come from the number of contracts concluded by the employer and the client.

To do this, you need to open your own office and equip it. Create a client base.

— Vending machine business , not new, also came to us from America. There are vending machines selling coffee, cigarettes, drinks, rolls, etc. You need to purchase one or more of these mechanisms. Rent space for them and install them. Should be installed in public places.

They will pay for themselves in a month, verified.

— Another thing that came to us from America is cleaning and restoration of pillows. Over time, the feathers become filled with dust, stretched with moisture, and foreign objects also get in there. The feather cap also wears out and needs to be replaced. So this type of income will always be relevant.

are not only born in the USA, but also in a number of other countries of the American continents. They came up with something interesting in Mexico and Argentina:

— On the Mexican island of Cozumel they created a unique underwater, oxygen bar Clear Lounge. It is located on a busy street in the form of a parallelepiped. Before diving, people undergo safety instructions. Having put on special helmets, to which special oxygen hoses are attached, they begin the dive.

Through an oxygen hose, the visitor can choose from ordinary air, improved quality air, concentrated oxygen with various aromatic additives.

The cost of visiting is 38 dollars, the time spent in the bar is from 20 to 30 minutes, the water temperature is always maintained at 31 0 Celsius. This is the only establishment of this type in the world. And also all technology is patent patent.

— Mexican Javier Lopez Ancona made his dream come true in 1999 called “Kinzania”. This park for children with adult life and developed infrastructure. Children do investigations, put out fires, conduct financial transactions, trade and much more. There are about 80 types of professions represented in the park. There is a currency called “kizo”, which is issued by the customs officer at the entrance, that is, by the ticket taker. And in order to replenish his wallet with local currency, a child needs to work hard. For this purpose, tools are issued, the form corresponding to a particular profession. Entrance is allowed for children from 2 to 15 years old. The profit from such an attraction can be said to be “amazing”, up to 35 million dollars.

— In Argentina, the publishing company “Eterna Cadencia” found a solution in stimulating readers to read books and buy new ones, the so-called "disappearing book" It is printed with a special ink that disappears from the pages when exposed to light after 2 months. The publication is released from the publisher in sealed packaging.

Let's pay attention to new business ideas in America, which can be implemented with us:

— Providing pet care services . Many people keep animals at home. And due to the nature of their work, they have no time to care for their pets. To do this, they use special services for transportation, walking and caring for animals, and they pay very decent money.

— Hotels for the same ones pets. Everyone knows what a business trip is, and it sometimes drags on from one day to several. A person who keeps a dog or cat at home can safely hand over his pet for “storage” to this institution and go about his business. A pet taxi service is also available. The cost of these services is considerable. This can also be done in our big cities.

— Mobile hotel is a van or bus converted into a hotel room with all amenities; bedroom, bathroom, toilet shower, kitchen, etc. Designed for people who value their time and money. A hotel on wheels is always at hand, whether you are relaxing on the beach by the sea in your own country or abroad. The profit from such a business is approximately 60% of the investment.

— "Scent to order" creation of customized perfumes. Each person's sense of smell is different, and smells are perceived differently. This approach to the customer was proposed by the company « Tijon". Activities in this direction will be profitable and popular especially among women.

— Nowadays, it’s probably difficult to find people who don’t have at least a simple mobile phone not to mention tablets and smartphones.

All these technical gadgets have become an integral part of our lives, and have the ability to discharge at the wrong moment. This problem was first solved in New York in 2015 by installing gadget charging stands on the streets.

Racks should be installed in crowded places; shopping centers, shops, cafes, cinemas, public transport stops, restaurants, snack bars, etc., having previously agreed with the owners or management of the establishments for the right to install.

For us, this problem is very relevant. And for those who put this into practice, it will be profitable, since there are practically no competitors in this direction.

— And in Canada they came to help for housewives . As we know, new and improved kitchen appliances appear every year. And also smart, with the ability to perform several functions simultaneously or sequentially without human intervention.

Someone has the opportunity to buy them, and the kitchen is cluttered, so there is nowhere to turn around later. Others have nothing, but another time it would be useful. And in Toronto they found a solution to these two problems by organizing "Kitchen library" Now any housewife will allow her “beloved” to get creative in the kitchen. The library bank contains not only amateur devices, but also professional ones. The cost of a yearly subscription is $50. Fines for careless behavior with equipment and rendering it inoperative are also withdrawn. Mechanics are given for use for a period of 5 days, and electronics for 3 days. Such a “library” would very quickly take root with us and pay off well.

— The original idea was brought to life by two Canadians, creating a service « Flatter Me » . The essence of the service is to offer odes of praise to a person over the phone. The service justified itself by being quite in demand.

His task is to bring the “ordered individual” out of despondency and lift his spirits. Companies use this service to motivate employees and activate their performance at a certain time.

All calls are made by the creators themselves, without any call centers. The cost of one call is $5, lasting from 30 seconds to a minute. You can order 4 per month for 10 USD.

The implementation of such a service in our conditions is more relevant today than ever. There would be enough clients for several years to come.

are formed on the basis of the multinational population. On their culture, centuries-old traditions, the specifics of life and religious views and beliefs. As a result of this symbiosis, interesting and sometimes extravagant ideas are born.

Let's start getting to know them:

— It is known that the population of the United States ranks first in obesity in the world. The reason for this is their great love for fast voodoo.

And to combat the heavy weight of employees, many corporations and companies began to involve their employees in sports at work, without leaving your place of work . The bottom line is that you are hired as an individual trainer and enter into an agreement with a company to provide fitness services. Each such contract brings a good profit. The advantage is that you don’t need to rent a room for training. This brings good savings of your hard-earned money.

A good idea was implemented in the USA. This packing things people who are moving but want to spare themselves the boring pleasure of packing and unpacking boxes and bags of things.

Some businessmen in the United States have made a good fortune from tourist trips to the filming locations of famous films and TV series.

“The people of the states are terrified of all sorts of secrets and classified information, not without the participation of the special services, and at the same time they are still distrustful. But there were enterprising people who managed to make money from it. So called "secret destroyers", they come to the frightened owner of secret documents and use a paper cutting tool to scrap them. The cost of such pleasure is approximately from 10 to 100 American rubles.

— Due to the crisis not only in the world, but also in the United States, many small construction companies have gone bankrupt. Against this background there appeared "independent foremen" with specialized education . They control the construction process, carry out complex calculations, control the purchase of materials, and also monitor the quality of the work performed.

In principle, this type of entrepreneurship has been implemented in our country for a long time. Only there are those who haven’t really learned how to build, but they are better at stealing than anyone else.

— Very interesting organization production of women's jewelry for babies . This decision killed two birds with one stone - teething babies can gnaw on them calmly, and mothers don’t have to worry about getting hurt or choking.

Quite promising in our conditions.

— Denim pants, that they can charge mobile devices . For the USA, the topic is quite real and popular. But for residents of the CIS countries it is doubtful; a tiny part of the population will be able to shell out a few hundred bucks for such a gadget.

They fascinate with their novelty and extravagance. The French are not lagging behind in their new solutions:

— The French company Pixglass, proposed a unique approach to selfies, created photographing mirror . For those who like to take pictures of themselves, this is probably the best gift for “selfists.”

The mirror has a built-in camera and Wi-Fi module for transferring files between devices.

According to the creators, their brainchild will not only be in demand for individual use, but also in fitting rooms of clothing stores, ateliers, and dance halls. But one problem is the protection and confidentiality of photos of customers and visitors.

— A unique hotel project was implemented in Paris "Hotel of the Seven Deadly Sins" (Vice Versa Hotel). The hotel is seven storeys. Each floor corresponds in its interior design to each sin. Clients are unobtrusively assigned to numbers according to their status, financial capabilities, and their interests and psychological inclinations.

Now let's turn our attention to Italy. The Italians have always been distinguished by their practicality and energy, and let’s look at their new products in the business field:

— Stationery manufacturing company "Favini" proposed new technology for the production of paper from various organic wastes ; fruit, grains, nuts, seed waste, due to their pressing. This mixture for paper production consists of 30% organic matter, which reduces wood consumption.

Quite a practical innovation for implementation in the CIS countries, but there is plenty of such waste.

— In Italy there is strong competition among cities in the tourism sector. To attract tourists, they can’t come up with anything. So the small town of Volterra did not stand aside, by organizing a restaurant in the prison. The prison itself is located in the Fortezza Medicea fortress with a five-hundred-year history.

You must reserve a table in advance; upon arrival for dinner, your passport will be checked, you will also be asked to leave your bags and mobile phones at the entrance and will be subject to a personal search. You will eat from plastic dishes for safety reasons, only chefs have an exception.

The cost of such a dinner will be 25 euros. Now the prison supports itself.

In this section of the article we will give a general overview of what small business ideas in Europe popular. A person with really good entrepreneurial acumen always pays attention to current ways of introducing a business;

— ICT technologies – if you are well versed in computer technology and know how to create software. You can implement your startup in this direction.

— Network sales using the Internet . To do this, you need to open an online store. But before that, decide what category of goods you will sell, and also create a long-term development plan. Find potential clients that you can turn into regular ones over time.

— Professional builders have always been valued. If you feel like a professional construction industry, that means you are here. The main thing is not to be lazy and not to cheat.

— Eco - business includes recycling of waste, as well as recycling of the same paper and plastic. This area brings in pretty good money.

— Furniture manufacturing a worthy niche to start a business. The main thing is that they have a professional understanding of this field, and that the design has always been novel and creative. Plus the products were always of high quality.

At the end of the article, we looked at five destinations that are very popular in Europe today. Choose one of these niches and move forward to success. But, what if you have your own interesting and original idea and are confident in it, start implementing your brainchild. And finally, “Forward to the Stars.”

Starting a business is an important and responsible step that requires determination and desire. Very often people are stopped from starting a business by the fact that they lack starting capital, ideas or skills.

Choosing a business idea

Choosing the right idea is your main task at the initial stage. In previous articles we have already discussed, today we will talk about new and promising business ideas from Europe that can actually be implemented in our country.

It is worth noting that some small business ideas from Europe have already been successfully implemented by domestic entrepreneurs, whose capital has increased significantly thanks to the right choice.

We will not discuss how to open a business in Europe, but rather talk about what projects need to be implemented in our country and how to bring them to life.

The fact is that in Europe small businesses existed continuously and progressed every year. Due to the growing needs of the population, new ideas have appeared that are still successful and bring considerable profit to their owners.

If you are looking for a field or a specific idea for yourself, I recommend that you first take a closer look at profitable and new types of income from Europe.

Unlimited taxi

This service is quite popular and convenient abroad, which is why it is in demand. The point is this. You have the opportunity to use taxi services for a month, a personal driver, an individual route, and all this at a time convenient for the client. The cost of this service varies from country to country. But from approximately 45 – 60 euros per month you can use an unlimited taxi.

The point is that the company designs the route in such a way as to take on board several passengers at once, which go in the same direction. For example, if you need to go to work and home at the same time every day. Having recruited the required number of clients and correctly developed the daily route, the company makes its profit. And it’s convenient for the client, because he doesn’t have to wait for a taxi, save money by traveling by public transport, and the company gets its benefit.

Eat and drink as much as you want

A new type of business in Europe - all inclusive. Restaurants and cafes offer their customers to pay a certain amount only for the time spent in the cafe. You can order almost any food and drink in reasonable quantities. Thus, the visitor has the opportunity to save money and have a good time, this attracts many people.

Eco tourism

Green tourism is not the new kind business in Europe, but nevertheless, this idea is new for our country.

People who live in big cities dream of a vacation in nature, in peace and quiet away from the noisy metropolis. Therefore, if you live outside the city, you can safely count on profit from this area of ​​activity.

Sale of water repellent liquid

Ultra Ever Dry is a product created by foreign scientists. A special liquid helps protect the surface from contamination by repelling water molecules. This product is widely distributed abroad. It can be used for both domestic and industrial purposes.

Spa salon in the maternity hospital

Go Home Gorgeous offers spa services right in the maternity hospital. Thanks to these procedures, pregnant women feel much better and their stay in the hospital is now much more comfortable. You can take this foreign business idea into service and try to organize something similar in our country.

Virtual Makeover

If you work in the retail industry or are planning to organize your own business there, then the idea of ​​virtual makeup is relevant for you. The point is to give the client the opportunity to independently choose individual cosmetics using a specific example. Thus, a special device is installed that helps you choose the makeup that suits you, and only after that you can purchase the cosmetics you like.

In fact, in Europe, business is developing every day, new ideas are appearing that require implementation. You can find an option that suits you specifically and bring your craziest idea to life. It all depends on desire.

There are also quite a lot of new and unrealized projects in the CIS countries. We recommend reading about profitable ones.

I wish you creative success.