Advertising business – where to start? How to open an advertising business Open an advertising agency from scratch.

Various companies almost daily resort to the help of advertising companies. The reason for this is that advertising increases profits and the popularity of products. All this leads to the fact that advertising business– one of the most profitable. In some cases, its profitability can reach 100% or more. The main thing is to successfully choose the direction of the company and select the right personnel.

Main areas of work

• Branding – involves the development of elements of a corporate identity and slogan.
• Event Marketing – organization of events: presentations, seminars, summits, exhibitions, fairs.
• BTL – promotions during which consumers can get acquainted with the quality of the product.
• Advertising placement and creation – signs, stands, leaflets, posting information on the Internet.
• Carrying out organizational work – search for performers, placement or distribution of ready-made advertising materials.
• Contents of advertising platforms – Internet platforms, billboards, advertising screens.

Agency registration

Before starting work, any enterprise must be registered. But this is only relevant if you actually open your own company with a staff. At first, you can engage in advertising business as an advertising agent. Registration is not required for this.

So, before opening a company you must:

1. Contact the tax office and select the form of registration of individual entrepreneur or LLC. It is worth considering that if you register as an individual entrepreneur, you will not be able to provide services to large companies, that is, legal entities.
2. Before starting work, you must familiarize yourself with the federal law “On Advertising” and all amendments made to it.
3. It is also necessary to familiarize yourself with legislation at the local level. Some cities have certain restrictions on outdoor advertising.

In addition, it is necessary, together with a lawyer, to draw up a standard agreement that will provide for the rights and obligations of the parties, payment (preferably in stages), cases in which termination of the agreement is possible, and compensation.

Premises and equipment

At the beginning of work you will not need a room. Basically, clients do not come to the company’s office; often it is advertising managers who come to them. Basic issues are resolved over the telephone.

The need for an office appears if the company has 5 or more people. This is a place where you can schedule a meeting with a client, discuss all issues with him, and also gather the whole team to distribute responsibilities. In addition, the office stores all required documentation, the equipment is located.

At the initial stage, you will need a minimum of equipment. This includes:

• computer for designer;
• Printer;
• scanner;
• copy machine;
• telephone;
• Internet;

In the modern world, it is difficult to imagine how a business could operate without advertising. There is a constant demand for advertising services. Competition in this type of activity is high, but a wide range of services offered and a creative approach will help you stay afloat.

• full service agencies;
• narrow-profile agencies.

Naturally, the easiest way to compete in the market is for those who provide the full range of services, but opening such a business will also have to spend more money.

Business plan

The initial investment in this type of business is small and largely depends on the scope of the future agency. Let's draw up a business plan for an advertising agency. Let's calculate the cost part:

• renovations in the future office from 15 thousand rubles;
• furniture from 15 thousand rubles;
• equipment from 40 thousand rubles;
• rent from 20 thousand rubles. per month;
• communication services and Internet from 2.5 thousand rubles. per month;
• staff salaries from 80 thousand rubles. per month;
• consumables from 5 thousand rubles. per month.

In total, expenses will amount to 70 thousand rubles. at first and from 107.5 thousand rubles. monthly. Plus, of course, taxes.

Profitability will depend on the prices for services. As a rule, they amount to 35% of the order cost. If after 1–2 months you manage to reach an average number of orders of two per week, then you will easily receive a profit of 160 thousand rubles monthly.

As can be seen from the calculations, the payback will come very quickly. In principle, you can recoup the initial investment in 2–3 months.

Documentation

To properly register your business under the guise of an advertising agency, you need to properly formalize everything necessary documents. To do this, you first need to register with the federal tax service and register ownership. Opening an individual entrepreneur is quite suitable for an advertising agency. To register an individual entrepreneur, select the following code from all-Russian classifier types of economic activity - 74.40. Advertising activity.

You need to know that the following activities are not covered by this code:

• marketing research;
• printing of advertising;
• photography for advertising;
• preparation of advertising messages for television and radio;
• activities aimed at public relations.

Room

Now we can start selecting the room we need. In principle, there shouldn’t be any difficulties with choosing a room, everything is quite simple. We choose a room in the center, with an area of ​​10 square meters. meters. The specifics of such a business involve meetings with clients on neutral territory or at the client’s office. But an office is necessary for staff and those clients who want to meet on your territory. Therefore, you need to try to make the office look presentable.

Where to begin?

Osman Seit-Valiyev

Osman Seit-Valiyev

Investment size

If you immediately intend to open a large agency, then you will need at least 3 million rubles to purchase all the equipment. If you start from scratch, from home, then at first do not expect profit, everything will have to be invested in equipment. We drew a layout, sent it to print, received money and bought...figuratively speaking, a hammer.

Osman Seit-Valiyev

Experts do not advise taking out loans right away or asking for help from funds. It is better to start with a minimum capital. If you want a lot at once, it’s better to sit down, think and come to your senses: even if you have good equipment and workshops, where will you find many specialists ready to work on it, and in a coordinated and fast manner, and such a number of orders to recoup the costs? It's better to grow gradually, buying equipment as needed.

If possible, you can first invest 200 thousand rubles. Buy a good printer for printing large-format paper, a good computer, a drill-grinder. This is the required minimum. You can ask friends for money. Although they are unlikely to give it to you if you have no experience.

Where does the money go? Firstly, for salaries, because as you grow you will have to hire people. It is most convenient to introduce a percentage payment system - for each completed object. This motivates you to work faster. The second point is the purchase of equipment. You can find an unconventional way out of the situation, for example, making friends with the workers of a wholesale warehouse and offering them barter. As a result, you will be able to receive equipment at the purchase price, even cheaper than in wholesale warehouses.

At first, we purchased equipment worth about 100 thousand rubles. If we bought the same thing in stores, we would need half a million.

Step-by-step instruction

I saw a moral demand in the client's eyes.​​​​​​​

You have to look the part, because you are the image maker. Clients look at the car you arrived in. Therefore, if you don’t have a good car, it’s better to walk.

But first of all, you must understand who we came to and why, analyze the person’s problem and help solve it. Then he won’t care what you’re wearing or what you drove. The human approach always plays an important role. But the more serious and larger the customer, the greater the responsibility. Because such people are simple, they have clear, concise tasks, they know what they need and in what time frame. And you, too, must be able to quickly and clearly answer whether you are able to cope with the task. If you are confused, it will reveal your lack of professionalism. However, communication with customers of this level should not frighten start-ups; they need to grow up to this level, first time working with retail stores and small operators.

As for personnel, if there are funds, you need to recruit experienced employees. But without having personal experience, you risk hiring the wrong people. Therefore, it is better to hire a smart manager who will help you. If there is no money, focus on your talents.

Osman Seit-Valiyev

We started together and worked like that for the first three months. Sometimes we had to work until 4 in the morning, and then we decided to hire people, although we were afraid that we would not be able to pay salaries, because all the money was going towards equipment. They hired people and began to earn clearly more. Now we have two people in the workshop, plus my partner and I alternately help them. And now we need more people.

Our work schedule is unstable. At first we worked seven days a week from 9 a.m. sometimes until two in the morning. At the same time, people received 500 rubles a day, which caused dissatisfaction among them and their loved ones. Moreover, the guys are already about 30 years old. We motivated them by saying that the enterprise would soon grow, and then the salary of the core workers would be higher than that of those who would come later. This is how it happens. Now we have a six-day period. We try to leave no later than eight in the evening, although sometimes we stay until ten. A percentage salary was introduced. You have to come to all this. If you want to rise quickly, you have to work.

Opening checklist

Is it profitable to open

How soon can you reach point zero? This question is appropriate if you made an initial investment. However, if you start from scratch and invest all the funds received, with the exception of those needed for food and housing, in development, then you can develop endlessly. You can buy more and more equipment and open branches. If you work immersively and effectively, then you need at least a year and a half for the enterprise to bring a stable profit.

You can increase your profit by processing more orders and increasing the average bill. For example, a person orders a sign, and you also sell him flyers, business cards, gift certificates, and discount cards.

Advertising in Russia today is one of the most popular areas of business. Creative, brave and non-trivial individuals who understand fashion trends and human souls are entering this industry. Despite the fact that the lion's share of advertisers' work involves performing complex calculations, many of them advertising agency It is not possible to open from scratch, as unforeseen problems arise that were not suspected at the very beginning.

Let's try to figure out together what an advertising agency is, why it is needed and how to build a successful advertising business with minimal investment.

• universal;
• highly specialized.

In the first case, the word universal means that the organization provides a wide range of advertising services, and can also affect the field of PR or marketing, in general, everything that the client’s heart desires.

In the second, the organization is engaged only in the activities of one of the few advertising areas, and this is the main profile of its activities. Such an organization could be:

• creative agencies;
• organizing the purchase of time or space in the media;
• working for an audience of a certain age, status, etc.;
• specializing in a specific industry (for example, medicine or IT technology);
• those who prefer to work with a specific type of advertising (television, radio, outdoor, etc.).

1. The organization has advertising space and is engaged in issuing them for rent.
2. The organization produces various structures containing advertising, for example, billboards, stands, etc.
3. The agency distributes advertising online (develops Internet pages, promotes resources).
4. Implements a wide range of advertising opportunities;
5. Promotes the goods and services of the client company.

In addition to the types listed above, there are all sorts of mixed varieties, but we have listed the main ones. You can open any of them either from scratch or with an investment of capital. Of course, the second method seems better, but in reality, without the proper skills, you can fail in both cases, which means you can lose not only the effort expended, but also your capital.

What role do advertising agencies play in the development of modern business?

In fact, running an advertising agency is quite expensive. That is why not every company can afford to include this division in the organizational system. In essence, it is like holding another independent organization on the basis of the organization. That is why the work of third-party advertising organizations is so relevant and attractive, because it consists of employees with a creative view of things, a special mindset, who can look into the soul of not just one person, but an entire segment of the population at once. In addition to advertising work to promote products, a business also needs PR support from outside in order to build not only active sales, but also a strong reputation.

The advertising process is based on identifying and working with the target audience - the mentioned segment of society that potentially consumes the product of the customer company, by disseminating information about the product, developing interest in it and increasing the level of final popularity.

The feasibility of opening an advertising agency and the difficulties encountered

Even if you have a seemingly ideal plan for creating an advertising agency in your head, pay attention to the statistics. Every day a new advertising agency opens in Russia, the organizers of which believe in success. However, after a year, or at best two or three, most of them fail and close forever. Such a high percentage of defeats in the advertising field can be determined as follows.

1. Serious competition. The field of advertising business is not so new today. In addition to the advertising giants, whose work is no longer carried out at the regional, but at the federal level, every more or less large city already has its own advertising leader and companies vying for his place. They have all existed for many years and overcoming them, as well as newcomers like you in the advertising world, is not an easy task.
2. Location of the future agency. Simply put, the size of the city within which you are eager to start a business. It is completely unprofitable to open an agency in cities of various regions that do not reach at least 1 million inhabitants, since otherwise they already have their own “king of the hill”, and the main income will continue to come to him, due to the small number of orders and the experience of the above-mentioned leader in the field of advertising. After all, the customer reasons like this: “why pay the same price to an unknown company when you can turn to a contractor with 10 years of experience?”
3. Complete absence of investments. Of course, start and develop successful business it is possible from complete scratch, however, this deprives the enterprise of any advantage. Your advertising aimed at your own business can be so creative that it will make potential customers run to your office and not notice that it is located in the farthest corner of the building and there is no air conditioning inside. However, only geniuses or lucky ones manage to amaze the public right away. If you are not one of them, the absence even minimum investment will have a bad effect on business.
4. Lack of established customer base. It often happens that an advertising agency is opened by people who worked “for their uncle” in such an organization. They might not be satisfied with the conditions, the lack of appreciation of their talent, or the low salary, so they packed up their things, took the established base of clients with whom they worked, and went free. This is an almost utopian case, because usually things are the other way around: there is no experience, no base of people, but only a great desire to create in the world of advertising.
5. The triviality of the advertising produced. This complexity is not of a technical nature, but rather of a creative nature. The fact is that the consumer is fed up with advertising of all kinds, it is difficult to surprise him. Only a true creative advertiser can awaken people's imagination and force attention.

1. Availability of a starting (small) customer base or potential clients makes a significant difference. One satisfied organization will pass news about you to another and gradually the list of customers will increase to an acceptable level and the agency will be in relative safety.
2. Low competition. This option is utopian, but there are cities with a fairly large population and the absence of decent advertising agencies. In 2015-2017, the cities of Crimea, which was recently annexed to Russia, ideally fit this description. Business on the peninsula was of no interest to anyone until huge masses of people from Donetsk moved there, and those moving from the mainland to be closer to the warmth. The advertising niche is still unoccupied in some cities and you can compete for it.
3. Locality size. Who in their right mind would open an advertising agency in urban settlements, villages and small towns? That’s right, no one, due to the lack of advertising customers, and as a result, profit. But if the location of the organization being opened is a large city, the chances of success increase significantly.
4. Availability of a creative team. All activities of any enterprise depend on the team, its professionalism and literacy. This also applies to an advertising agency. It is simply impossible to open such an organization without creative geniuses. It will do if there are only two people, but if there are none, the business will burn out.

Having considered all the dangers and opportunities of opening an advertising business, let’s talk more specifically about what investments and actions will need to be made to achieve success.

Video - What you need to start an advertising agency

Assembling a team

As already mentioned, the team is almost the most important aspect for the favorable growth and development of an advertising organization. If all the right people are in place, the appearance of clients and first profits will not take long.

The team may not be complete at first, but ideally you should have the following employees:

• designer (better than two);
• creative;
• organizational manager;
• director.

For which aspects of activity each employee is responsible, see the table below.

Table 1. Areas of responsibility of advertising agency employees

Each of the listed employees needs to be paid a salary, so remember all the criteria under which an investment in hiring staff will pay off:

• if you have a specialized basic or at least additional education;
• communication skills;
• ability to work in a team;
• ability to distribute tasks according to importance.

Intuitively, you can choose a few abnormal people for positions who speak about their field of activity with aspiration. Such people themselves will not perish, and they will not let your common cause perish.

In addition to the permanent team, it is necessary over time to develop a base of temporary employees working on all sorts of projects, distributing leaflets, demonstrating the company’s product to consumers, etc. The selection of participants is carried out as a result of a casting, at which mandatory The main responsible person is present - the director.

Necessary props and premises for the first time

The office doesn't have to be big. Zoning the workspace of employees and refusing to allocate a separate office to the agency director can solve the problem.

In principle, an advertising agency can easily spend its formation period, as well as its subsequent long life, in a small office. It is desirable that it be divided into two or three, ideally four rooms, serving the following purposes:

• room with a projector for presentations and negotiations;
• director's office;
• design office;
• office of the rest of the employees.

Additionally, it will be great to have a warehouse in which to store props prepared for use at various promotions and events.

If there are not enough funds to rent a four-room office, it is more rational to save not on offices for employees, but on the director’s room, since it is he who is interested in seeing the business burn out.

According to the recommendations, the square footage of the room should not be less than 40 units. The ideal rental price is no more than 30 thousand rubles, but we all understand that such a price today is only possible in conditions small towns regions. A tactically advantageous office location is the central or business district of the city, where the business environment reigns. This way, you place the agency right in front of potential customers, and the cost of renting the premises will pay for itself.

Profitable advertising activities and agency specialization

Depending on the dominant business situation in the city where the agency is located, the main type of advertising activity is selected. So, for example, if the bulk business enterprises does business within the region, pay attention to radio and television advertising, but if only within the city, it is most reasonable to limit yourself to the development of promotions and outdoor advertising.

According to statistics, the advertising segment is in greatest demand among advertising agencies. BTL, which stands for “below the line.” This part of the advertising process refers to direct marketing - all non-traditional ways to influence the consumer here and now, for example, promotions, events, and so on. The advantage of BTL is its low cost and precise spontaneous impact on the buyer. It is this activity that will bring the advertising agency a significant percentage of its total income.

Segment advertising ATL(above the line), which contains mass traditional methods of influencing the audience, costs much more and is used only by large business organizations. Medium and small enterprises prefer only outdoor advertising from ATL funds, which they can afford.

According to recent trends, the main creative efforts of agency personnel to make a profit should be concentrated on:

• working with email newsletters;
• organizations of trade events and corporate events (fairs, exhibitions, conferences, corporate parties, etc.);
• Viral marketing;
• PR work with the target audience of the customer company;
• Promotions;
• Online advertising (including SEO).

Costs of opening an agency

So, we come to the most important aspect - the costs that will have to be overcome in order to organize a successful advertising agency. Let's consider each direction in order.

Agency registration

Let's look at the table of costs for self-registration of a limited liability company.

Table 2. Costs for self-registration of an LLC

In this table we have presented you with the maximum possible amounts that some entrepreneurs spend on organizing an LLC, however, do not be alarmed, on average the amount never exceeds 20 thousand rubles.

Find out everything about how to open a legal entity yourself from our articles. In the publications "" and "" you will find detailed step by step instructions on opening a legal entity, list necessary documents and their samples for downloading.

Office rental

As mentioned above, the cost of renting an office will differ depending on the size of the city where the agency is located. We present a table containing information on prices for renting offices measuring 40 square meters or more, for one month, in the business districts of some cities for 2017.

Table 3. Prices for renting offices from 40 m² per month

The average rental amount including utilities will be about 35 thousand. If we are talking about Moscow - much more, but we are still calculating options for smaller cities.

Salary to employees

We will calculate the minimum wage for the minimum number of employees. So, since the team we have designed has at least four people, each of them must receive a salary of about 10 thousand rubles, otherwise they simply will not want to come to work for you. In addition to salary, employees are paid a percentage of closed transactions, therefore monthly payments at first it’s about 15 thousand rubles for one person, which means 60 thousand for everyone.

An employee’s salary is an expense on which you can’t save money.

Office arrangement

In addition to renting an office, you need to spend a certain amount on purchasing equipment, such as:

• tables;
• chairs;
• projector (preferably);
• telephone;
• 1-2 computers (minimum).

All of the items listed above will work for the first time in used condition, since you need to open an agency with a minimum of costs. If desired, all the items described above can be collected for the amount of 100 thousand rubles, since the agency simply cannot do without productive equipment for designers.

Agency advertising

The agency's own advertising will consist primarily of creating a website. It’s good if one of your employees has web development skills, but if not, creating a simple website based on well-known platforms will cost about 10-25 thousand rubles minimum, including the purchase of a domain.

the total cost

Let's calculate the resulting costs:

• about 20 thousand will be spent on registering the agency as a limited liability company;
• 35 thousand were spent on renting premises in a strategically advantageous area of ​​the city;
• for payment wages employees will need 60 thousand in the first month;
• for office arrangement necessary equipment 100 thousand will go away;
• Agency advertising will cost approximately 25 thousand rubles.

In total, we got 240 thousand rubles. Even an ordinary store employee can accumulate such an amount in a few years if he dreams of opening his own agency, that is, the amount does not seem large. In modern realities, this amount fits the description of “from scratch”, since it is impossible to imagine lower costs. They can be reduced only in the following cases:

• if office equipment is borrowed from friends for free;
• members of the organization have web development skills;
• with incredible luck.

In all other cases, before opening your own advertising business, you will have to work hard and save the required amount.

What to count on

Now let’s discuss what you should expect at first when opening an advertising agency. First of all, you need to remember one golden rule, which sounds like “don’t miss a single client.” Even the most successful advertising venture will not receive dozens of orders from day one. The prices for the first orders should be set small if you expect that the customer will not run away and tell his friends about you. Yes, at first you won’t make money from this, but you can gain fame and develop an image, which is much more valuable than short-term profit.

It is profitable to work with young companies that are leaving the shadows and entering the market arena. No matter how small and insignificant it may seem, such work will allow you to gain experience in developing a brand book, logo and advertising in the media.

Often the agency will receive requests to place video advertisements on various services, for example, YouTube. It will not be expensive for the client to pay for such work, just as it will not be difficult for you to perform it. Orders for outdoor banner advertising will be popular. By processing such orders, the agency will engage in technical development, design and conclusion of contracts for the rental of space.

At first, promotions will bring big profits, since the development of even a small-scale event will result in 25 thousand rubles of net profit.

The services of designers are valued at the highest price, so at the initial stage there will be minimal demand, however, as the popularity of the organization increases, the situation will change, and they will begin to bring in money.

Video - How to open an advertising agency in the region

Let's sum it up

As you can see, the seemingly impossible task of creating your own advertising agency with minimal costs is not at all so unattainable. It is important to prepare for hard work and give your all to achieve your goals. The main thing is to clearly calculate each step and make a minimum of mistakes.

It is impossible to imagine any type of business without advertising, so many people are thinking about opening their own agency. The demand for such services has not subsided for a long time. The relevance of the advertising business is difficult to underestimate.

In Russia, like any other country, many large and small entrepreneurs use the services of such companies. But to have a highly profitable company, it is not enough to create a company and hire employees. We need to develop, expand the range of services and offer customers truly high-quality products.

The advantages include the high profitability of the company with proper organization of work. Such services are in great demand, so problems with finding clients usually do not arise. Also, the advantages include relatively small capital investments at the start.

The disadvantages include a lot of competition in the market. At the initial stages of work you will have to work with small and medium-sized entrepreneurs. The income may be small, but it will allow you to build a good reputation and portfolio, which will give you the opportunity to find larger clients.

Types of similar agencies

Before opening a company you must decide on its format. She may be:

• full service agency;
• design studio (specializing in the development of signs, logos, styles, and so on);
• a narrow-profile agency that specializes in one type of advertising;
• manufacturing company (production of business cards, banners, souvenirs, etc.);
• buyer (advertising on TV, radio and other media).

It is easier for a company that provides a full range of services to get promoted, but it will also require a large amount of money to open.

Interesting information about this type of business is presented in the following video:

Possible range of services

Nowadays, advertising has different forms, ranging from printed materials to banners on the Internet. You need to decide what services you will provide, since the full range may not be affordable for you at the start.

Services include:

• placement of outdoor advertising, including banners, signs and billboards;
• production of printed products (flyers, brochures, business cards, etc.)
• placement of information in the media;
• carrying out promotions and PR;
• creating videos and commercials;
• website promotion;
• production and distribution of souvenirs and so on.

To make it easier to decide on a direction, you need to study the market in your region. Find out what types of services are in greatest demand and what services your competitors provide. Remember, to interest your customers, you need to offer them something new, something that others don’t have.

Registration and required documents

After you have decided on the concept and direction of activity, you need to register the company. To register, select one of the organizational and legal forms: .

The package of required documents depends on the chosen form. You can find out what documents are needed at the tax office. You also need to pay a state fee:

• for individual entrepreneurs in the amount of 800 rubles;
• for LLC in the amount of 6,500 rubles.

When registering an LLC, you need to pay half (its minimum amount is 10,000 rubles), and the second half is paid during the first year of the company’s activity.

Signing agreements with partners

In most cases, the agency needs to collaborate with production bases. For example, if you are engaged in printing products, then you need to work with a printing house.

Be careful when searching for partners. Don't agree to the first offer. Study the terms of cooperation in detail, find out about the company’s reputation. This will help in the future to avoid unscrupulous partners who will let you down at the most inopportune moment.

Selecting a location

The next step is to find an office. The size of the room depends on how many people will work in it. Typically, meetings with clients take place on neutral territory or at the customer's premises. Despite this, it is advisable for the office to be located near the city center or in a well-developed area.

It should be convenient to get to, since the customer may want to visit you at the office.

Equipment purchase

When renovations are completed in the selected premises, you can purchase equipment. You definitely need to purchase:

• several computers;
• Printer;
• Xerox;
• scanner;
• telephone sets for multi-channel communication;
• devices for connecting the Internet.

Keep in mind that designers need powerful computers. You also need to take care of installing the necessary software.

Recruitment

When selecting employees, remember that the success of your company depends on the experience and qualifications of the staff. To minimize the risk of bankruptcy, hire personnel with experience in the advertising field. Such workers will be able to perform their work efficiently and on time. In addition, they often have their own clientele who will use the services of your agency.

The number of employees depends on the size of the company and the number of services provided. For a medium-sized company, you need to hire:

• creative director responsible for developing new ideas;
• two managers who will search for customers;
• two designers, one of whom is responsible for the development of the advertising product, and the second for the layout;
• directors, who will negotiate with customers and sign contracts with them.

But it is not advisable to hire an accountant. It is better to seek help from.

It is also advisable to have several freelancers on hand. They will help in-house designers get the job done when an emergency happens.

Advertising and customer search

• To find customers, you need to create a database of potential clients. Decide what industry you would like to work in. For example, your priority is to develop advertising for cafes and restaurants or companies specializing in a certain production.
• It is necessary to write down the names of companies, their phone numbers and emails. The manager then contacts them and offers agency services. But keep in mind that you can find clients this way if you offer them something new.
• Don't forget about the so-called word of mouth. If you do your work efficiently, clients will tell their partners, colleagues and acquaintances about you.

Potential problems and solutions

Many agencies close within a short period of opening. The fact is that this type of business also has problem areas. But if you approach possible problems correctly, your company will be able to operate for a long time and generate good income.

The main potential problem is the lack of clients. This is due to a lot of competition in this business segment. But the problem is completely solvable, you need:

• choose a catchy company name so that it is easy to remember;
• after opening the agency, place information about it in city directories, since many potential clients often use it;
• at the start, work with small and medium-sized entrepreneurs to earn experience and reputation, which will make it possible to conclude contracts with large and prestigious customers.

Opening and operating costs

Investments at the start depend on the size of the company, the number of employees and other factors. Below are approximate costs:

• rental of premises – 60 thousand rubles;
• office renovation – 25 thousand rubles;
• purchase of furniture - from 25 thousand rubles;
• Internet and telephone connection – up to 10 thousand rubles;
• purchase of equipment – ​​from 125 thousand rubles.

After the first month of work, it is necessary to pay salaries to employees:

• director – 30-40 thousand rubles;
• designers - 20-25 thousand rubles;
• managers - 10-12 thousand +% of transactions.

You also need to pay for the services of an accountant (5 thousand rubles), allocate funds for bonuses, pay taxes, telephone, internet, and purchase consumables.

Calculating project profitability

It is quite difficult to calculate how much income your company will generate. This is due to the fact that each agency sets its own markups, but usually at least 40% of the order value is profit. In addition, profitability is influenced by cooperation with partners and their prices for work.

With an average pace of work and completing two to three orders per week, the company’s income is 200-300 thousand rubles per month. A good company can make a profit of up to 600 thousand per month.