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How to open a wedding salon from scratch. Wedding salon business plan with calculations

* Calculations use average data for Russia

1 600 000 ₽

Minimum start-up capital

21 months

Payback

18%

Profitability

45 224 ₽

Net profit per month

Opening a bridal salon

Objective of the project– opening of a wedding salon in the city of Surgut (Khanty-Mansi Autonomous Okrug - Yugra).

Demand in bridal salons in this region is high - Khanty-Mansiysk Autonomous Okrug occupies a leading position in terms of the number of marriages per 1000 population, ranking second in this indicator in Russia. The target audience of salon buyers is the female part of the population from 8 to 60 years old, about 77% of the main buyers are girls from 18 to 35 years old who want to get married.

The range of wedding salon includes:

    Wedding dresses 6 domestic and foreign brands;

    Evening dresses of domestic brands;

    Children's dresses of domestic brands;

    Wedding accessories and bijouterie.

Investment investments amount to 1,604,000 rubles. The volume of initial investments, including working capital - 2,500,000 rubles. The volume of own funds - 2,500,000 rubles, borrowed funds - 0 rubles. The deadline for reaching the planned sales volume of 1 million rubles. from the start of sales is 2 months. The payback period of the project is 21 months.

*for 3 years of work

Sale and sale of wedding dresses

The aim of the project is to open a wedding salon in Surgut. The sale of wedding and evening dresses, as well as wedding accessories and bijouterie, was chosen as the direction of the salon's activity.

The main income of the wedding salon is based on the sale of wedding dresses and the sale of related products (shoes, veils, accessories, etc.). Additional income is derived from the sale of evening dresses, the demand for which is less subject to seasonal fluctuations. Also, clients of the salon are provided with a number of additional services, such as storing a dress before the wedding, steaming before the holiday, and so on.

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The wedding salon is a 52 sq. meters, 40 sq. m. of which falls on the trade and exhibition hall with a fitting room. The salon is located in the central part of the city, in a multi-storey residential building, the format of the salon is street retail.

The interior management structure is simple. Direct management is carried out by the project owner and manager. They are in charge of all administrative matters, including the purchase of products. Three sales managers are directly involved in sales, working in shifts.

The cost of repairs and interior equipment is 445 thousand rubles. The volume of the initial purchase is 1104 thousand rubles. Total investment costs, taking into account other start-up costs (a trip to a wedding exhibition to find suppliers, creating a website) - 1604 thousand rubles. Also, about 896 thousand will be needed as working capital needed for payroll, rent, purchases, etc. In total, opening a business will require 2.5 million rubles, which is planned to be taken from personal savings. An individual entrepreneur with a simplified taxation system (6% of the income received) was chosen as the form of ownership of the wedding salon.

Profitability of the wedding salon

The product matrix of the salon is based on wedding dresses, which make up the basic assortment of the salon. These are dresses of 6 brands from European, Russian, Chinese, American and Turkish manufacturers, sold with an extra charge of 100-200% of the purchase price. The price range of dresses is from 10 to 50 thousand rubles.

The main emphasis is placed on the price category up to 30 thousand rubles, which accounts for about 75% of the range of wedding dresses. 25% have a cost of 30 to 50 thousand rubles. Emphasis on the middle price segment with high quality selected as competitive advantage(in other salons, the markup reaches 300% or more) - in the conditions of a crisis situation in the economy, which is observed in 2014-2016. customers are trying to save on unnecessary expenses, which include the purchase of wedding dresses.

The main replenishment of wedding collections takes place at the beginning of the New Year and before the start of the spring-summer season, as well as additionally, depending on orders and sales volume. 25% of the assortment of dresses falls on children's and evening dresses costing from 4 to 14 thousand rubles. Depending on the season, the percentage of evening and children's dresses is planned to be increased to 40-45%.

Another part of the assortment is made up of wedding accessories - veils, gloves, tiaras, wedding coats and capes, jewelry, as well as other festive attributes and decorations, the margin for which reaches 300%. Thus, the initial assortment of the wedding salon can be described as follows: "20 models of wedding dresses - 7 models of evening and children's dresses - 77 types of accessories." A complete list of starter filling products is presented in Table. 1.

Table 1. List of products of the wedding salon

Ready-made dresses are ordered directly from the manufacturers. The cost of the first batch of wedding dresses will amount to 833,300 rubles. (taking into account the need to purchase several of the most popular sizes of dresses). The total expenses for the starting commodity filling of the cabin - 1,260,000 rubles. The search for suppliers is carried out by the head of the salon. The investment costs include a visit to a specialized wedding exhibition in Moscow to establish contacts with dress manufacturers. The cost of the trip, including air travel and accommodation, will be 45 thousand rubles.

In addition to selling goods, the salon offers services for fitting and free pre-holiday ironing, as well as dress storage until the holiday. Free coffee is offered to all customers who decide to try on. As additional services, the client is invited to use the service from partners: wedding car rental, services of a wedding photographer, florist and makeup artist. The share of revenue from sales of additional services of partners is up to 10-15%.

Sales and marketing of the bridal salon

A wedding is one of the most unforgettable days in the life of any person, so on this day any bride wants to look irresistible. Requirements for the quality of wedding dresses are increased. Moreover, modern brides tend to choose unique dresses that emphasize their individuality.

The assortment of the salon takes into account these trends. Dresses from 6 different brands and 20 models are selected, services are provided for individual tailoring and fitting. The requirements for the affordability of goods are also taken into account (75% of dresses have a price of 10 to 30 thousand rubles). During the "off season" (cold season), there is an expansion of the range of evening and children's dresses up to 40-45%. In addition, some related accessories can be purchased in the cabin.

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Demand for bridal salon products is directly related to indicators such as the number of registered marriages maintained by Rosstat and its regional divisions. According to Rosstat, after the decline in the number of marriages in Russia in the 90s, since the beginning of 2000, the situation began to improve. The number of marriages increased from 6.6 per 1,000 population to 8.8, but then there was a slight decrease with a surge to 9.5 marriages in 2011. By 2014, the figure for the country was at the level of 8.4 marriages per 1 thousand inhabitants.

It should be noted that the figures for the number of marriages per thousand population in the Khanty-Mansiysk Autonomous Okrug - Ugra exceed the average Russian values ​​and amount to 9.4 weddings per 1000 inhabitants. According to these data, the region holds the second place in Russia, second only to St. Petersburg, where this figure is 10.

In the city of Surgut itself, a positive demographic trend is recorded - over the past ten years, the birth rate has increased by 70%. The bulk of the population is young people aged 25-35 years. The number of men and women in the city is distributed approximately equally. The proportion of men is 1% higher than the proportion of women, which is not typical for the average figures for Russia (86 men per 100 women). Recently, the city has a tradition of mass marriages, which turn from private family holidays into public ones. These factors contribute to the opening of a wedding business in Surgut.

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About 20 organizations operate in Surgut, represented by chain mono-brand stores of European brands, as well as local multi-brand chains and single stores. On average, each salon accounts for 160 urban marriages. Also, many other settlements and cities come to the city for marriage, for example, residents of the Surgut region (population about 121 thousand people). Based on the calculation of the number of marriages in Khanty-Mansiysk Autonomous Okrug (9.4 marriages per 1000 people), then each salon has 57 more clients. Total - from 217 clients per year for each salon - if we take into account the city of Surgut and the Surgut region.

According to the regional branch of Rosstat, out of almost 16,000 marriages registered in Khanty-Mansiysk Autonomous Okrug in 2014, 43% were marriages in which the age of the bride was from 25 to 34 years (6,876 marriages). In 34%, the age of the bride was from 18 to 24 years (5426 marriages), in 22% - from 35 years or more (3457 marriages). In 1% of marriages, the bride was under 18 (116 marriages). Based on these data, the main target audience is the category of women aged 18 to 35, which accounts for all 77% of marriages. It is worth noting that the clientele is not limited to brides, but it also includes any girls from 16 years old who decide to buy an evening dress for a holiday (prom, party, birthday, corporate party, etc.), as well as girls from 8 to 16 years old .

As the main weaknesses of competitors, one can single out a relatively poor assortment of wedding dresses, which is why the most demanding customers go shopping to larger cities (in particular, in Tyumen), an insufficient level of product quality, a low level of salon service (disparaging communication from clients, impatient attitude to the whims of brides, etc.), weak marketing policy and poor work with potential buyers in in social networks.

Sales are planned to be carried out directly in the salon. Customers are invited to choose from the assortment presented in the salon or place an order using a printed catalog or through an electronic version on the official website with the possibility of enlarging the image (“magnifying glass” tool).

It is planned to attract potential customers through the active maintenance of accounts and groups in social networks (Vkontakte, Instagram), as well as through SEO-promotion of the site with access to the first lines of search queries "wedding dress", "bridal salon", "buy wedding dress" . The creation of the site is planned to be completed a week before the official opening. Salon groups in social networks are planned to open 2 months before the start. Content - announcement of the future opening of the salon, assortment, social surveys to determine the preferences of the audience, and so on.

Plan for opening a bridal salon

Geographically, the wedding salon is located in the city of Surgut with a population of 340 thousand people, in the central region of the city. As a place for opening, a room was chosen on the 1st floor of a multi-storey building, in the immediate vicinity of the city registry office and the "wedding zone", that is, existing wedding salons. The choice of this location is determined by the psychology of the client. Choosing a wedding dress, the bride seeks to bypass as many salons as possible, therefore, first of all, she visits the so-called "wedding quarters", and not single points.

The area of ​​the building is 52 sq. meters with an area of ​​40 sq. m., which is the best option based on the average standards of the industry. To repair the premises (finishing and painting, window dressing, installation of signs, etc.), 180 thousand rubles will be required. To create the interior of the trade and exhibition hall with a romantic touch, a designer was involved (the cost of the work is 40 thousand rubles). The planned period of repair and finishing is 1.5 months.

The cost of equipping the wedding salon will amount to 265 thousand rubles. A complete list of equipment is given in Table 2.

Table 2 Equipment Costs


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The tasks of ensuring the functioning of the wedding salon are assigned to the business owner and manager. The staff of the salon includes 3 sales assistants working in shifts. (see Table 3). Working hours - 11.00-19.00 seven days a week. Accounting functions have been transferred to a specialized accounting firm (outsourcing).

The current expenses of the salon are based on the payment of rent (45 thousand rubles), wage employees (together with deductions - 119.7 thousand rubles), utility bills. Variable expenses include updating collections (on average - 500 thousand rubles per month), advertising costs (15 thousand rubles), SEO-promotion of the site (6 thousand rubles). The key factor influencing variable costs is seasonality. The decline in sales occurs from October, the "low season" lasts until April.

Organizational plan of the wedding salon

The term for launching a project from the procedures for registering an individual entrepreneur to the actual opening is 3 months. The head of the salon is the owner of the business, who is not required to be constantly present in the salon, exercising remote management. His responsibilities include strategic business planning, search for new suppliers and partners. The direct daily management of the salon is carried out by the administrator. Managed by a senior sales manager.

He has two sales consultants under his supervision. All employees, including the manager, also report directly to the project owner. As a motivation for staff, salespeople receive an additional 2% of sales in addition to their salary. The criteria for selecting personnel are communication skills, courtesy, pleasant appearance, balance.

There are no serious requirements for the qualification of personnel. Training is conducted by the head and manager of the salon and does not require much time.

bridal salon financial plan

Investment period costs amount to 1604 thousand rubles. These include:

    renovation of the premises and the creation of interior design - 180 thousand rubles;

    purchase of equipment - 265 thousand rubles;

    starting commodity filling - 1,104 thousand rubles;

    a working trip to a specialized exhibition of dresses in Moscow, including accommodation and air travel - 45 thousand rubles;

    website creation - 10 thousand rubles.

Main period costs include:

    purchase of dresses and accessories - 518.5 thousand rubles;

    Payroll - 119.7 thousand rubles + 2% of sales;

    rent for 50 sq. m. - 45 thousand rubles;

    accounting (outsourcing) - 7 thousand rubles;

    SEO-promotion of the site - 6 thousand rubles;

    utilities - 3 thousand rubles;

    electricity - 1.5 thousand rubles.

The main financial indicators of the project, such as cash flow, revenues, profits and costs are presented in the Annexes (see Statement of Financial Performance). The calculations are based on the average number of buyers per month of 30 people.

Evaluation of the effectiveness of the wedding salon

The project to open a wedding salon is distinguished by a high level of markups on goods (from 100% to 300%) and the willingness of customers to spend large amounts of money on purchases, which significantly reduces the level of risks and ensures good profitability upon reaching the planned sales volumes.

The payback period of the project is 21 months, the discounted payback period is 31 months. The main indicators calculated for the three-year period are given in Table. 4. According to them, the net profit of the wedding salon will be 1628 thousand rubles.

Table 4. Project performance indicators


Risks and guarantees of the wedding business

The project to open a wedding salon belongs to the traditional and well-mastered type of business. The chosen region of development contributes to the wedding business: the number of marriages per thousand people in the Khanty-Mansiysk Autonomous Okrug is one of the highest. One of the main risks of a wedding salon is the seasonality factor. Due to the length of the cold season, there is a great danger of wasting the income received at the peak of sales in the main months. To minimize the negative consequences for the elasticity of demand and increase profitability, it is proposed to carry out a set of measures to enhance marketing activities, introduce large discounts on past collections of dresses (up to 30-50%), and focus on sales of evening dresses and additional services. The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences


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A wedding salon is a place that every girl dreams of visiting. However, few people think about how to open their own business and start developing in this direction.

There are many great articles, books, and other tutorials out there to help you figure this out. But, as you know, without a business plan, no idea can become a reality.

Project Summary

The summary should explain why this institution will be a good solution for a particular city. It mentions that other salons are not good enough and professional, so many brides have a hard time being in the pre-wedding hustle and bustle. The new point must fully meet expectations and be better than existing competitors. She must work with brides of different faiths.

When girls turn to you for help in choosing wedding attire and accessories, they should receive maximum attention and know that this is where they can create a truly chic look for the most important day.

Market and competitor analysis

Writing a business plan begins with a thorough market survey. It is necessary to take into account the approximate number of marriages that takes place in a particular city and region. Specifically, you need to study the region in which you plan to open your project. Such information is available from the Federal State Statistics Service.

In addition to the client base, you also need to analyze competing firms. To find out if there are enough firms in your city that compete with your business, you can search them on the Internet and call them yourself. So you will find out if there are queues in other companies. If they are still there, it means that you have every chance to win a part of the market.

In order to conduct an analysis, it is worth considering all the advantages and disadvantages of your competitors, namely:

  • Study them strengths. Think about how convenient their location is, and how large a range of products they have. Consider advertising policy and approach to customer service. Prices and personal touch must also be fully appreciated.
  • Take into account weak sides . It is worth understanding why some establishments have not developed a good image, as well as why its consumers belong to the same proletarian population.
  • Acquainted with opportunities. You need to clearly know how to improve the quality of service, as well as expand the range of services to attract customers. The right approach to advertising is also very important, because it is the engine of your success. The creation of a large staff of employees will provide an individual approach to each visitor.
  • Consider possible threats and risks. Keep in mind that consumer preferences can change over time. Demographics can also change, with demand falling depending on the season as well as the income of young couples. In addition, over time, the number of salons will grow, and you will have more and more competitors, which is why you cannot relax and you must always keep the brand.

You can watch an interesting interview with a business owner about organizing activities in the following video:

Financial plan

The various costs of the project are indicated here, as well as the calculation of indicators of commercial activity.

Below is a table that reflects the costs at the initial level of the salon. They are presented in rubles for one year:

When calculating the average cost per month, you should take into account the price of renting a room. Some landlords require the full amount for the year, while others prefer to receive the money monthly. A significant part of the costs comes down to rent, so you need to be prepared for the fact that this item will be the most expensive and important in the process of building a business.

You should not forget about the salaries of employees, about utilities, taxes and waste on advertising.

In order for everything to go according to plan and without unpleasant surprises, you need to have approximately 180-200 thousand rubles a month in reserve, which will be spent on supporting the establishment at the stage of its development.

Need to develop revenue plan, since this stage is one of the most important in running any business. Revenue is the money that comes from your customers for the services you provide to them. Most marriages are fixed between April and September, so it's worth considering additional resources that will serve your client flow.

For wedding dresses, many companies keep the markup in the range of 80-200%, and as for costume jewelry and accessories, the markup here is 500%. Thus, you can calculate the approximate amount that you will receive from the purchase of one outfit or accessory.

organizational plan

Since dresses and suits are the main asset of any salon, you should give clients the opportunity to examine each outfit. To do this, you need to take care of the purchase of special equipment. Minimum set will include hangers, mannequins, stained-glass windows and showcases, fitting rooms, comfortable furniture, mirrors and a cash register.

As additional equipment, you can use a projector and a personal computer, which will allow you to present new collections and present a new range. The more amenities in the choice of outfit, the more likely that the client will want to use your services.

No need to fill the salon with a lot of dresses and suits, as this can confuse the buyer. We need to make sure that everyone can find something special and create their ideal image.

Consultants and other working staff is the face of your institution. All of them must be appropriately dressed, as well as have to communicate. Responsiveness and willingness to listen to each client - these qualities will always be worth their weight in gold.

To create a pleasant and conducive to the choice of atmosphere, you should find an intelligent designer and decorator. Photographer in the bridal salon also testifies to its high level. Do not forget about cleanliness - cleaning woman must perform its work carefully and precisely on schedule, so that even the most demanding clients have a desire to spend more time here.

Opening schedule

To make it easier for you to deal with organizational issues, you can make yourself a schedule of tasks that you need to do before the official opening. It might look like this:

Preparatory stageFebruaryMarchAprilMay
Activity registration
Signing a lease agreement
Order of the technical project of the institution
Payment or deposit for customer service equipment
Repair and preparation of the premises
Recruitment
Full payment for inventory
Equipment installation
Advertising
Training
Arrangement of furniture and other decorations
Receive notification of the start of activity
Start of activity

Marketing plan and advertising

Every young couple understands how responsible the process of preparing for a wedding is. You can attract a large number of customers by being different from your competitors. You can establish cooperation with ateliers, hairdressers, makeup artists and other specialists, without which it is unrealistic to prepare for the wedding. Many clients like to solve all their cases in one place, so such a marketing move will be very successful.

To keep interest in the institution from falling, you need to support it in every possible way. Original signs and inscriptions throughout the city are a great way to attract attention. Using advertising on the Internet and the media will also help you make yourself known and gain good popularity.

If advertising is also creative, this will be another step towards success. Come up with your own slogan and logo that will remain in the memory of many people. Do not be afraid to use non-standard approaches to presenting information, and people will never forget about you.

Risk Analysis

Building your own wedding business is no easy task. It requires not only great knowledge and investment, but also the ability to present yourself, stand out from the crowd of competitors. Like any other activity, it has its risks.

You need to always be alert and never relax. After all, tomorrow a new salon may appear that will push your point into the background.

But the most important risk is to properly manage money and have a prepared amount of money for a rainy day. If an unforeseen situation happens to your business and you are forced to close, you will need to pay all staff, as well as pay rent. Only in this way can you be sure that you will not make enemies for yourself and will be able to move on.

Wedding. It means so much to a girl. I want to do it at the highest level. After all, this is once and for all life. It is this moment that I want to remember forever. Review wedding photos, enjoy the beauty of the whole event, and especially the beautiful bride, her amazing dress, image, hairstyle, makeup. First of all, you need a bridal salon or use the services of professionals.

A sample business plan for a wedding salon with calculations includes a list of costs that will be required to implement the plan. According to preliminary data, you will need to have about 2 million rubles.

This amount will include:

  • Renting a room for a salon - 100 thousand rubles.
  • Carrying out repair work and creating an individual design of the premises - 300 thousand rubles.
  • Purchase of equipment intended for sale and for the exhibition - about 200 thousand rubles.
  • The initial assortment of the salon is 900 thousand rubles.
  • The advertising campaign will cost us 200 thousand rubles.
  • Registration of a business and unforeseen expenses will require an investment of 50 thousand rubles.
  • The reserve fund of the organization is 200 thousand rubles.

Description of the range and services provided

The work of this salon will be carried out from 10-00 to 20-00 hours.

In our case, a room with a total area of ​​​​50 square meters is quite suitable for placing an assortment of goods in the salon. A number of requirements will be put forward for it - it must be with the presence of a large amount of natural light and have open windows. The most convenient location will be the busiest parts of the city with high daily traffic. Since high traffic can have an impact on sales, thereby compensating for the high cost of rent.


Salon assortment

The next step, which considers our ready business the plan of the wedding salon is a detailed study of the assortment. It must be taken into account that the more the salon will provide a choice in wedding dresses and suits, the greater the likelihood of success and prosperity.

For you can include not only wedding dresses and suits, but also evening dresses, accessories for them, shoes, tailoring to order, rental, as well as vehicle decorations.

You need to know that in addition to a large selection, it is worth focusing on high quality, service and a competent pricing policy.

Supplier selection

A typical business plan for a wedding salon is not only numbers, it also includes a competent choice of suppliers, since the success of the future business will directly depend on this. When choosing them, it is necessary to devote enough time and learn the history of the supplier, analyze prices in comparison with other suppliers, as well as the quality provided.

It is also important that they be able to provide Required documents, for their goods - quality certificates, contracts. Don't forget to keep up to date with their collections and how they follow the change in fashion trends.

We bring to your attention brief business a plan for organizing a small wedding salon with an investment capital of up to 2 million rubles.

How much money do you need to invest to open a small wedding salon

The organization of a small wedding salon, according to the business plan, may require at least 1.95 million rubles:

  • Deposit for renting premises (50 sq. m.) - 100 thousand rubles.
  • Repair and design of the premises - from 300 thousand rubles.
  • Purchase of trade and exhibition equipment - from 200 thousand rubles.
  • Creation of an assortment of goods - from 900 thousand rubles.
  • Advertising budget (creation of a website, outdoor advertising, a sign above the entrance) - from 200 thousand rubles.
  • Registration of a business (IP) and other organizational expenses - from 50 thousand rubles.
  • Reserve fund - from 200 thousand rubles.

Description of products and services

Our salon will receive income from the sale of wedding dresses and men's wedding suits, and also plans to provide a range of additional services. Among which:

  • Tailoring of dresses according to individual sketches and catalogs of wedding and evening dresses;
  • Make-up (evening, day, wedding);
  • Eyelash extensions (200 rubles/piece);
  • Styling and hairstyles (from 800 to 1600 rubles);
  • Steaming wedding dresses and men's suits at home (2500 rubles/dress);
  • Rental of wedding and evening dresses (from 2000 rubles);
  • Decoration with balls.

The average check for new wedding dresses will be 21,000 rubles. The average trade margin will be 100%. It is assumed that the monthly turnover of the organization will be about 800 - 900 thousand rubles. The opening hours of the salon are scheduled to be from 10:00 to 20:00.

Room selection

To accommodate the salon, it is advisable to use a room with an area of ​​50 sq. m. The room should be bright, mostly with open windows. The most successful location is in busy parts of the city with a lot of pedestrian and car traffic. Despite the serious rental costs, it is high traffic that can provide the salon with acceptable sales figures.

Product range

The next important step is to work out the general concept of the salon and create an assortment of goods. You should know that the wider the wedding collection and the greater the range of models offered, the higher the chances of business success. The list of goods and services of the organization may include: the sale of wedding dresses and accessories, the sale of evening dresses, the sale of men's wedding suits, the sale of wedding shoes, tailoring products to order, the rental of wedding dresses, paraphernalia and jewelry for cars. A large selection of models should be accompanied by quality products, good service and a competent pricing policy.

Download wedding salon business plan

The choice of suppliers of goods is an equally significant step in organizing a business. When choosing a supplier, you should thoroughly study its history, conduct a comparative analysis of prices and product quality from different suppliers. It is important that the organization provides a complete package of supporting documentation: contracts, invoices, delivery certificates. It is also important to pay attention to the frequency of updating the supplier's collection, following the general fashion trend.

Personnel search

The final stage in the organization of the wedding business is the search for competent and responsible sales consultants. The wedding salon requires at least 4 employees to work in shifts (2/2). Requirements for personnel: perfect knowledge of the collection of goods, models of dresses and fabrics that are used in the production of wedding dresses. Sellers should be able to communicate with customers, freely select a dress according to the silhouette of the bride. Know how to deal with objections. The average salary of a good employee is about $900 per month (salary plus a percentage of sales).

bridal salon advertising

The most effective advertising tools for promoting a wedding salon are TV, radio and outdoor advertising. But there is one problem here - the high cost of these advertising channels. Therefore, for newly created salons, such methods are not affordable. Placing information about the salon in specialized magazines and catalogs, distributing booklets and promoting the site on the Internet can be no less effective. The latter can be very effective in large cities, where the rate of arrival of new customers is traditionally high through the World Wide Web. In Moscow alone, over 8 million people find goods and services through the World Wide Web. The site allows not only to attract new customers to the salon, but also to increase the overall credibility of the organization. It can take about 70-100 thousand rubles to create and promote a site in search engines. In parallel with website promotion, you can run ads in Yandex Direct.

Financial plan

Let's move on to calculating the economic efficiency of the wedding salon. Fixed monthly expenses, according to the business plan, are:

  • Rent (50 sq. m.) - 80 thousand rubles
  • Salary + insurance contributions - 130 thousand rubles.
  • Utility expenses - 15 thousand rubles.
  • Outsourcing of services (accounting, cleaning of the premises) - 15 thousand rubles.
  • Taxes (UTII) - 10 thousand rubles.
  • Other expenses - 30 thousand rubles.

Total - 280 thousand rubles.

Income (only on the sale of dresses):

  • Average trade margin — 100%
  • The average check minus the trade margin is 8,000 rubles.
  • Number of sales per month - 55
  • Monthly income - 440,000 rubles.

How much can you earn by opening a wedding salon

Net profit: 440,000 - 280,000 \u003d 160,000 rubles. Profitability of sales - 36%. With such indicators, the project pays off in 13 months of the salon operation. However, it is worth taking into account the seasonality of activities. Wedding salons receive the main income during the high season (July - October), while the rest of the time the profit is much lower. Therefore, depending on the period of opening a business, payback can vary from 12 to 24 months.

Recommended download wedding salon business plan, from our partners, with a guarantee of quality. This is a complete, ready-made project that you will not find in the public domain. The content of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions


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