How to open a coworking center: a detailed guide. Opening a coworking center: non-standard solutions for business

What are coworking offices? What is the economic justification for the project when organizing a coworking space? What are the features of a carpentry coworking space?

My name is Denis Kuderin, I am an expert on economic topics and part-time editor of HeatherBeaver magazine. I don't go to work in the office. I work at home, in the summer - at the dacha or in the park.

Sometimes I do business in coworking center entitled Lift. Lately I’ve been liking it there more and more – close to home, convenient and inexpensive. If you don't know, what is coworking and what it is eaten with, then this article is for you.

I'll tell you why more and more people choose to work specially organized space in the form of coworking and how to organize a highly profitable and promising coworking business.

Let's sit down comfortably and read to the end - at the end you will find an overview of the best office and production centers in the Russian Federation, plus a description of the main risks when organizing such a business.

1. What is coworking

Statistics show: approximately 2 million Russians prefer traditional office work remote employment. Which is not surprising - freelancing helps you distribute your workload the way you want and save personal resources.

But there are also certain disadvantages to such work. It’s hard to force yourself to work when you don’t have to get up when the alarm goes off and there’s no control over you in the form of bosses. Difficulties arise with work process organization and motivation.

Yes and not everyone has the opportunity work calmly and productively at home, surrounded by constant distractions such as a running TV, noisy children or an overly talkative spouse.

Finding a compromise solution will help coworking space– a specially organized workspace for the same freelancers, how are you.

For entrepreneurs, organizing a coworking center is a promising way to earn money. By investing in coworking space, you are creating a promising business that will generate profits for decades. is becoming an increasingly popular and relevant way of working, and therefore there should not be any difficulties with clients in the next 100 years.

– (from the English “co-working” - joint work) – labor organization in a common space. The space for work itself is also called coworking - collective office for freelancers.

Coworking is a Californian invention.

The first collective office was opened in San Francisco by a programmer Brad Newberg in 2005. The place was called The Hat Factory- it was community for people tired of offices. Then similar establishments multiplied all over the world.

The fashion for coworking spaces reached Russia only a few years ago. There is every reason to believe that a real coworking boom can be expected in large cities of the Russian Federation in the near future. So this is a very promising niche for entrepreneurs who need a fresh, “unhackneyed” business idea.

The goal of creating a coworking center is not just to provide everyone in need with a table and chair to work, but also create some kind of community – a community whose members exchange ideas, experiences and spend time productively together.

In coworking spaces they not only work, but also take a break from righteous labors - of course, without alcohol or other stimulants.

The article discusses the main elements coworking center business plan. Coworking centers in Russia are just gaining momentum, although foreign countries this is a well-known concept and popular look organization of activities. In this regard, the level of competition in the Russian market is low, which will allow a novice entrepreneur to occupy his niche.

However, it is necessary to focus on detailed demand analysis. This is best done within coworking center business plan. It structures all the necessary information, substantiates further steps, and also carries out the necessary calculations and builds a financial model of the future company.

Key features of a coworking center business plan with calculations

Features of a coworking business plan

As stated above, one of the main stages in the process business planning for coworking centers is to study the demand from the population for this type of service. Since the circle of consumers is limited, before opening, you should study the number of potential customers and how much they will be willing to pay for it.

In addition, you should focus on calculating the efficiency and return on investment, as well as the profit forecast.

A well-designed marketing plan business plan an integral part of the launch coworking space.

Description

Files

Business of creating coworking centers involves opening a space where people work, renting workplace for a certain time. This space involves the provision of the following services:

• Providing a workplace with all necessary equipment;
• Possibility of using meeting rooms;
• Organization of educational courses and seminars;
• Coffee and drinks are included in the price.

Thus, a territory is organized in which a working atmosphere reigns, which is important for the target audience, which includes:

• Freelancers;
• Businessmen;
• Self-employed.

In short, people whose work is not tied to a specific location, however, they require infrastructure for holding meetings or they are simply not comfortable or do not have the opportunity to carry out their activities from home.

1 – Summary

1.1. The essence of the project

1.2. Amount of investment to launch a coworking center

1.3. Results of work

2 – Concept

2.1. Project concept

2.2. Description/Properties/Characteristics

2.3. Goals for 5 years

3 – Market

3.1. Market size

3.2. Market dynamics

4 – Staff

4.1. Staffing table

4.2. Processes

4.3. Wage

5 – Financial plan

5.1. Investment plan

5.2. Financing plan

5.3. Sales plan for coworking center development

5.5. Tax payment plan

5.6. Reports

5.7. Investor income

6 – Analysis

6.1. Investment analysis

6.2. The financial analysis

6.3. Risks of a coworking center

7 – Conclusions

The business plan for a coworking center is provided in MS Word format - it already contains all the tables, graphs, diagrams and descriptions. You can use them "as is" because it is already ready to use. Or you can adjust any section to suit you.

For example: if you need to change the name of the project or the region where the business is located, this can be easily done in the “Project Concept” section.

Financial calculations are provided in MS Excel format - the parameters are highlighted in the financial model - this means that you can change any parameter, and the model will automatically calculate everything: it will build all the tables, graphs and diagrams.

For example: if you need to increase your sales plan, then just change the sales volume for a given product (service) - the model will recalculate everything automatically, and immediately all the tables and diagrams will be ready: monthly sales plan, sales structure, sales dynamics - all this will be ready .

A special feature of the financial model is that all formulas, parameters and variables are available for change, which means that any specialist who knows how to work in MS Excel can adjust the model to suit themselves.

Rates

Reviews from our clients

Feedback on the business plancleaning company

We express our gratitude for the work done to create a business plan for a cleaning company. Thanks to this business plan The bank approved a loan of 18 million rubles for 6 years.

Elizaveta K.L., Kazan

Feedback on a business plan for opening a pawnshop

The business plan downloaded on the website contains a very clear and accessible description of both the business in general and its financial component in particular. The calculations show a fairly clear picture of the actions and are convenient to use: make edits, adjust investments, sales, expenses. All formulas are editable and transparent.

Ivan Nekrasov, Pskov city

Feedback on a business plan for home food delivery: pizzas, sushi, lunches, rolls, pies

Business plan has been prepared consulting company the site meets the requirements, with high quality, and even a little earlier than the agreed upon date. As a result, funds in the amount of 50 million rubles were received from a private investor.

Oleg Alexandrovich, Sarov city

Feedback on the printing house business plan

An extremely correct business plan. He helped our printing house obtain a loan from Sberbank necessary to expand production (21 million rubles) for a period of 4 years.

Sergey V.V., Nizhny Novgorod region

Benefits of coworking

The main alternatives to coworking cents are to work at home, as well as in various cafes and anti-cafes. The advantages of using coworking space are:

• Communication with like-minded people;
• Everything for meetings and negotiations;
• Possibility to use a scanner, printer and other equipment;
• Cheaper than renting an office;
• There are no distracting elements;
• Comfortable conditions and creative atmosphere;
• Good location.

It is also worth noting that, as a rule, drinks are included in the price; in addition, a separate area for meals is organized, which creates optimal conditions.

Also, specialized coworking centers are becoming very popular, where representatives of the same profession unite, for example, designers, copywriters, website creators, etc.

The indicated advantages coworking center should be reflected in the program of marketing activities within the framework of business plan.

Premises for a coworking center

The key to success coworking business is a properly selected room, the main requirements for which are:

• Good location. It is best if it is the central part of the city or a business area.
• Design. The more attractive the design solution, the more people will strive to work in this place, this is especially important for creative professions.
• Various zones are provided. For example, a work area, meeting rooms, conference rooms, a kitchen, a recreation area, administrative premises.
• Good ventilation system, natural light.
• Availability of free parking. Which is especially important when located in the city center, since, as a rule, clients come for several hours.

Launch stages in a coworking center business plan

To start business of organizing a coworking center you will need to go through the following steps:

1. Analysis of the market situation. Competitors, demand, pricing procedures, environmental factors influencing development.
2. Description of the concept, including ideas, goals, list of services, creation of a price list, etc.
3. Determining the list of advertising and marketing activities.
4. Drawing up a financial plan, calculating the feasibility and effectiveness of an investment.
5. Registration as a legal entity or individual entrepreneur, registration with the tax authority, choice of taxation system, opening a current account.
6. Searching for premises, approving a design project, carrying out repair work.
7. Purchase of necessary equipment and furniture.
8. Conducting an advertising campaign.
9. Selection and hiring of personnel.

Thus, in the end, based on a pre-compiled business plan opens coworking center.

Investments included in a coworking business plan

For start coworking business The following investments will be required at the initial stage:

• Rent of premises – xxx rub.
• Design and renovation work - xxx;
• Purchase of equipment – ​​xxx;
• Registration and opening of a current account – xxx;
• Advertising and marketing – xxx;
• Stock of money – xxx.

Total from 5 to 50 million rubles. depending on the premises, since it is its rental and equipment that accounts for the bulk of the start-up investment.

To do this, you can use both your own and borrowed funds. To obtain loans or attract investors, you will need a professionally drawn up business plan. Ready coworking business plan can be downloaded from the link below. There a financial model is calculated and all the necessary information is structured.

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Coworking equipment

To organize a comfortable space coworking space the following equipment should be purchased within the framework business plan:

1. To create jobs - computers, printers, scanners, copiers, office equipment, speakers, headphones, web cameras.
2. For conference rooms and meeting rooms - projector, plasma panel, magnetic board.
3. For the recreation area - coffee machine, cooler, microwave oven, refrigerator, kettle, toaster, etc.
4. Furniture – tables, chairs, sofas, poufs, cabinets, etc., provided for by the design project.

In addition, it is important to provide a mandatory connection to high-speed wireless Internet and a charging device. Expenses cent coworking for the purchase of equipment are included in the financial plan business plan with calculations.

Promotion of coworking center

The main task of an entrepreneur at the initial stage is to attract as many visitors as possible. To do this, you can do the following: These activities and the budget for them are recorded in business plan for a coworking center.

First, create a selling website and groups on social networks for coworking business and promote them to the target audience, since clients are active Internet users.

Secondly, having a bright sign and distributing leaflets near nearby coffee shops and anti-cafes will become another channel of influence on potential customers.

Thirdly, it is important to provide a bonus system for regular visitors or a discount when purchasing long-term passes. In addition, you can do a free trial visit.

Finally, organizing several large educational conferences and webinars will allow you to introduce the maximum number of people to your coworking center.

Coworking space income and expenses in a business plan

They are shown in financial terms business plan and serve as the basis for calculating the profit forecast coworking center.

Costs of coworking centers

Costs are necessary to maintain the functionality of the coworking space and ensure its development and include:

• Rent of premises – xxx rub.;
• Utility bills and communication services – xxx;
• Tax deductions – xxx;
• Salary – xxx;
• Equipment maintenance – xxx;
• Organization of drinks and food – xxx;
• Advertising - xxx.

General operating expenses business coworking centers will amount from xxx rub. monthly and will be covered by visitors paying for services.

Coworking profit forecast in a business plan

Profit is forecast based on revenue, the main part of which is fees for services coworking center:

• For renting workplaces – from xxx rub. per month;
• For an entrance ticket to events - from xxx rub. per month;
• For additional services – from xxx rub.

In total, total monthly revenue can reach xxx rubles. Then, with existing costs, net profit in coworking business plan will be from xxx rub.

Personnel composition in the business plan of coworking centers

IN organizational plan The coworking center provides the following positions:

• Administrator;
• Marketer;
• PR manager;
• Accountant;
• Hall employee;
• Worker.

In addition, when creating a design project, a designer will be required. Total number depending on scale business coworking center will be 7 or more people.

Structure of the financial model of a coworking center

The financial model is a separate file in MS Excel format - essentially it is
a separate product designed for business planning and calculation of all its
indicators. Each of the parameters of the financial model can be changed manually.
There are no macros in the financial model. All formulas are transparent and accessible to
changes.

In the process of working on a business plan, we review dozens of different sources
information. This includes data from equipment suppliers, industry portals, interviews with market experts, and official statistics - such systematic data analysis provides a complete picture of all project parameters: prices, equipment costs, premises costs, costs, etc. .

Is it worth opening a coworking space?

The presence of a low level of competition and the demand for this product in the market create favorable conditions for development business of opening coworking centers and making a profit.

This will require a well-built system at the planning stage in the format of a business plan. We have already compiled a ready coworking center business plan, which included all the necessary information and all the calculations performed. You can download it from the link below and start implementing the idea right now. If you need additional financing, this document will help in negotiations with bank employees and investors. At your request, we can also draw up an individual turnkey business plan, where we will take into account all your wishes.

Detailed study of customer needs and taking them into account in the project creating a coworking space will ensure the necessary customer flow to obtain maximum profit.

* The calculations use average data for Russia

1,020,000 RUR

Starting investments

480,000 - 500,000 ₽

86,000 - 100,000 RUR

Net profit

15 months

Payback period

Coworking centers are a new phenomenon in the Russian business environment, which is based on trends in the labor market. It is expected that by 2020 the share of specialists working remotely will increase to 20%.

1. PROJECT SUMMARY

The goal of the project is to open a coworking center to provide a range of services in the field of coworking (organizing the work of various specialists in one territory, which is a “joint office”). This coworking center positions itself as a unique creative space that brings together people of creative professions and inspires them to work.

The target audience of the coworking center consists of various groups, which include freelancers, aspiring entrepreneurs, the self-employed population, as well as people seeking self-development.

To implement the project, a commercial area of ​​160 sq.m. is rented in the central part of the city.

Coworking centers are a new phenomenon in the Russian business environment. The first such establishment opened in Russia in 2008. Today, about 300 coworking centers are registered throughout the country, 1/3 of them are located in Moscow. For other large cities, this niche is freer and opens up many prospects.

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A coworking center is a relatively long-term investment that will not pay off immediately. The payback period for coworking centers is 1-2 years, which may scare off some entrepreneurs. Another challenge is the requirement for a significant amount of upfront costs. This type of business is more suitable for those investors who are focused on implementing a long-term project that takes into account the trends of the modern economy. The main advantage of a coworking center as a business area is its focus on economic trends. Every year the number of specialists working through the distance employment system increases. It is expected that in Russia by 2020 the share of specialists working remotely will increase to 20%. Therefore, opening coworking centers now will allow you to occupy a free and promising niche, the popularity of which will increase significantly in a couple of years.

The volume of initial investment is 1,020,000 rubles. Investment costs are aimed at renovating the premises, purchasing furniture and equipment, advertising and generating working capital, which will cover losses in the initial periods. The bulk of the required investment falls on the purchase of furniture and equipment – ​​44.1%. Own funds will be used to implement the project.

Financial calculations cover a five-year period of operation of the project. According to calculations, the initial investment will pay off after fifteen months of operation. Net profit upon reaching the planned sales volume will be 86,000 rubles/month. Reaching the planned sales volume is expected in the 4th month of operation.

Table 1. Key project performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The development of the economy and entrepreneurship is very dynamic. The changes affect all organizational business processes, which contributes to the expansion of the range of outsourcing and freelancing. Modern business adapts to new requirements and needs of subjects of economic relations. Individual specialists and professional groups are looking for alternative options for organizing their workspace. Conventional offices, for which significant amounts of money are spent on rent, are being replaced by so-called coworking centers - a place where you can work, hold business meetings, use Wi-Fi and relax.

In recent years, coworking centers have been gaining popularity as there is a tendency for professionals to move to remote work. Photographers, designers, IT specialists, writers, lawyers - representatives of completely different professions come to the conclusion that using coworking centers is much more convenient and cheaper than renting expensive offices in the city center.

The idea of ​​coworking centers appeared in the USA in 2005, but is relatively new for Russia. The first coworking center in Russia was opened in Chelyabinsk in 2008. Today, there are about 300 coworking centers registered in Russia, more than 100 of which are located in Moscow. However, it is too early to talk about market saturation.

This format has taken root well in many countries, but in Russia it is still at the initial stage of its development and has not acquired the same scale as in some countries. The reason for this lies in the specifics of the domestic economy: firstly, remote employment of specialists in Russia does not exceed 5% of the total active economically employed population (for comparison, in the USA, 45% of employees work remotely or have such an opportunity); secondly, tenants are reluctant to rent out premises intended for coworking centers, as they consider this business to be rather fickle. Despite this, positive trends in business allow us to talk about coworking centers as promising direction, because the:

Every year the percentage of remote employment in Russia is growing. According to J’son & Partners Consulting, by 2020 the share of remotely working employees in Russia will grow to 20%, which will provide employers with savings of more than 1 trillion rubles.

large Russian companies are already demonstrating a tendency to switch to remote work. For example, the VimpelCom company plans to close 70% of its offices by the end of 2017 and transfer employees to remote work. Small and medium-sized businesses also support this trend. According to the results of a survey conducted by Bitrix 24, 27% of companies plan to transfer more than half of their staff to remote work.

67% of applicants show a desire to work remotely. And the number of vacancies offering such work is about 35% of the total share of advertisements.

the desire of small and medium-sized businesses to save on renting office space during the crisis.

In Rostov-on-Don there are currently 5 sites that provide coworking center services. For a large city with a population of more than 1 million people, this is not enough, so creating a comfortable workspace in the format of a coworking center is considered a promising direction.

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Thus, we can talk about the investment attractiveness of this business. The opening of a coworking center will allow us to take into account the trends of modern economics and entrepreneurship and occupy a free niche in anticipation of the development of this area.

3. DESCRIPTION OF GOODS AND SERVICES

The term “coworking” can be literally translated as “working together.” Consequently, coworking is a form of self-organization, a community of people united in one space to do some work. At their core, coworking centers are “communal offices” and provide space for work, business meetings and various events. In such a space, you can rent a permanent workplace or periodically visit the establishment as needed. It is this variability that determines the main advantage of coworking centers. In addition, coworking centers are very convenient, as they are equipped with everything necessary to organize comfortable work. Here you can rent an entire workplace with a table, a personal locker for things, use free wi-fi, and drink coffee. Coworking centers are especially popular among intellectuals and creative professionals. In the space of a coworking center you can meet entrepreneurs, freelancers, small companies for which it is not profitable to rent a separate office, and creative groups gathered to develop one common project.

At their core, coworking centers are similar to anti-cafes, with the only difference being that anti-cafes are intended for relaxation, and co-working centers are for work. However, the principle is the same: the visitor is provided with a universal space for use and pays for the time spent in it.

Coworking centers have the following advantages:

savings on renting premises;

versatility of use: in the center you can rent one workplace for a certain period, or periodically visit the center, using the free space;

the centers are suitable both for organizing individual work and for holding various meetings, seminars, video conferences and other events. For this purpose, the centers have various zones;

the business environment contributes to increased productivity;

coworking centers can become a platform for useful business contacts;

the centers are equipped with everything necessary for work: office equipment, Wi-Fi, etc.

However, the following disadvantages of coworking centers should be taken into account:

the open layout of a “communal office” is not suitable for people who are used to working in silence and privacy;

Not every specialist is ready to pay daily rent for a workplace.

Thus, when opening a coworking center, you need to clearly understand which categories of specialists will be interested in this offer.

The coworking center project involves making a profit from renting workspaces to various specialists. In addition to the main source of income, coworking centers also make money by renting conference rooms and training rooms, conducting training courses, master classes, and so on.

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In accordance with the list of services offered by the coworking center, the organization of the space itself, the required area, and tariffs are determined. Some coworking centers are created with a specific theme - for example, it can be a space that brings together creative people, industry employees or aspiring entrepreneurs. Such thematic coworking centers allow you to unite specialists from the same field of activity, which is regarded by visitors as an additional advantage. Managing such thematic coworking centers is much easier, since there is a clear understanding of the target audience and the requirements it makes.

This project involves the creation of a coworking center, which will be a creative space. The center positions itself as a place where representatives of creative professions can interact with each other or get inspiration for work. This concept involves the creation of three functional zones: isolated workplaces that allow you to work in privacy and silence; a common room where negotiations and meetings will be held; as well as a separate room for conducting seminars, trainings, and so on. The coworking center will host various trainings, creative evenings, exhibitions of creative works, etc. Thus, the mission of this coworking center is to create a creative space aimed at developing the creative potential of its visitors.

In connection with a certain concept, an approximate list of coworking center services has been established:

permanent or one-time rental of a workplace (the price includes the use of office equipment, free Internet, use of a coffee machine and cooler);

rent of a hall for seminars (price includes the use of equipment for presentations);

renting a hall for exhibitions, concerts, creative evenings, etc.;

organization of free seminars, workshops or theme evenings by the center itself. This service is aimed at attracting visitors.

It is important to understand that in order to effectively run a coworking center business, it is necessary to create an active community on its basis, which constantly participates in various events and organizes them itself.

4. SALES AND MARKETING

The target audience of coworking spaces can be divided into three large groups:

Freelancers make up the majority of users of coworking center services. These include IT specialists, copywriters, translators, copywriters, designers and other specialists working remotely. This group mainly includes representatives of intellectual work;

beginning entrepreneurs - some of them do not need a permanent office, while others do not have the opportunity to rent an expensive office on a permanent basis;

self-employed population - usually this group includes representatives of creative professions (photographers, writers, coaches, etc.).

We can also separately highlight people who strive for self-development and attend various events in coworking centers.

Thus, the audience of coworking centers is quite diverse and numerous.

Due to the fact that the format of coworking centers itself is quite specific, a certain set of advertising methods should be used to promote them. Coworking centers need advertising, since the very concept of workspaces is relatively new for Russia, and marketers have a primary task of telling potential consumers about all the advantages of coworking centers.

The following advertising methods are suitable for promoting coworking centers:

Internet promotion using a website and groups on social networks;

organizing educational and entertainment events for visitors;

provision of content: photo reports, live broadcasts, video lectures, useful information;

creating a comfortable workspace and relaxation area;

partnership with local media.

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Advertising methods include the location of coworking centers. The most convenient option is to locate the premises in the city center, where business activity is usually concentrated. This will attract more visitors.

This project involves active promotion of the coworking center, which implies a certain advertising budget. The planned list of promotional events and the costs of carrying them out are presented in Table 2. According to calculations, 75 thousand rubles are planned to be spent on promoting the coworking center.

An active marketing strategy allows you to recoup the cost of a coworking center in a few months, although it usually takes about 1 year. On average, prices for using a coworking space are:

one-time visit: 300-500 rub.

monthly subscriber cost: 5,000-15,000 rubles.

cost of renting a conference room: 5000-10000 rubles.

Based on the average prices for the basic services of coworking centers, we will calculate the planned income. To do this, we determine the average number of visitors per day - 20 people and the average bill is 400 rubles: 20*400*30=240,000 (rubles). The number of monthly passes sold is 10, with an average cost of 8,000 rubles: 10*8000=80,000 (rubles).

Number of events held per month: 20, average cost of renting a hall is 8,000 rubles: 20*8000= 160,000 (rubles).

Thus, the estimated monthly income of the coworking center is 480,000 rubles.

5. PRODUCTION PLAN

Opening a coworking center and organizing its activities involves the following stages:

1) Selecting location and premises. When choosing a location for a coworking center, preference should be given to the city center. Firstly, this is where the bulk of business processes are concentrated; secondly, it is equally convenient for all clients to get there; thirdly, such placement is prestigious, which is important for those clients who plan to hold various business meetings and negotiations at the coworking center.

When choosing a location, you should pay attention to the presence of a convenient transport interchange, parking for cars, as well as the landscape outside the windows - it has been found that visitors to coworking centers pay attention to the view from the window.

There are also certain requirements for the coworking space itself. Zoning of a coworking center involves the use of a large area. The minimum area for a coworking center is 100 sq.m. This project involves renting an area of ​​160 sq.m. in the central part of the city. The rental price is 110,000 rubles/month.

2) Decoration of the premises. Proper zoning and design of space is one of the key parameters for the success of a coworking space. If you can organize comfortable conditions, visitors will be willing to return and pay for special conditions that cannot be achieved in other places. In other words, a coworking center should become a unique space that can attract visitors. Comfortable furniture, interesting interior, correct zoning - all these are elements that create a special atmosphere. Creative people especially value the aesthetics of the environment, so in this project it is planned to use the services of a designer to create an attractive interior. The cost of designer services and renovation of the premises will be 300,000 rubles.

3) Purchase of furniture and equipment. Coworking provides a comfortable work space. Therefore, you should carefully consider the content of a coworking center. Table 3 presents an approximate list of necessary equipment, based on the organization of a coworking space for 30 workstations and a conference room with a capacity of up to 100 people. According to calculations, total amount expenses for equipment of a coworking center will amount to 450,000 rubles.

Table 3. Costs for furniture and equipment of a coworking center

It is important to understand that the more complete and multifunctional the equipment is, the more time the client will spend within the walls of the coworking center.

4) Recruitment. A standard coworking center does not require large staff. The main position is administrator. His responsibilities include: monitoring the serviceability of equipment and order in the premises, monitoring supplies of consumables, selling subscriptions to visitors, informing clients about promotions, tariffs, planned events, maintaining an account in social network. It is recommended to invite girls to the position of administrator, as they usually inspire more confidence among visitors. For a small coworking center, 2 administrators working in shifts will be enough. In addition, you may need the services of an accountant, a cleaner and an IT specialist who will maintain the site.

In this project, it is assumed that the entrepreneur himself maintains accounting records; the IT specialist is not part of the main staff, working under an outsourcing agreement.

6. ORGANIZATIONAL PLAN

The initial stage of opening a coworking center is registering the business with government agencies and completing all the necessary documentation.

To conduct commercial activities, an LLC is registered with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

68.20.2 Rent and management of own or leased non-residential real estate

77.33 Renting and leasing of office machinery and equipment, including computer equipment

77.2 Hire and lease of personal and household items.

The coworking center's opening hours are daily, from 9:00 to 21:00. Based on this, the staffing table is formed. Since the establishment is open 7 days a week and 12 hours a day, a shift work schedule should be organized for the main staff.

In this project, the entrepreneur performs the duties of a manager and accountant. He is engaged in recruitment, development marketing policy, control over personnel work and accounting. Thus, the total wage fund is 109,200 rubles.

Table 4. Staffing and wages fund

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project; the planning horizon is 5 years.

To start a project, it is necessary to calculate the amount of initial investment. To do this, you need to determine the costs of purchasing furniture and equipment, advertising promotion on the market and the formation of working capital, which will cover the losses of the initial periods.

The initial investment for a coworking center is 1,020,000 rubles. The bulk of the required investments falls on the purchase of furniture and equipment - 44.1%, the share of expenses for rent and renovation of premises is 40.1%, for advertising - 7.4%. Other expense items account for 8.4% of the total investment. The project is financed from own capital. The main items of investment costs are shown in Table 5.

Table 5. Investment costs

Variable costs consist of the cost of consumables (paper and ink for office equipment, water and drinks that are generally available, etc.). To simplify financial calculations, variable costs are calculated based on the amount of the average bill and a fixed markup of 300%.

Fixed expenses consist of rent, utility bills and Internet payments, fund wages, advertising expenses and depreciation charges. The amount of depreciation charges is determined by the linear method, based on the useful life of fixed assets of 5 years.

Table 6. Fixed costs

Thus, fixed monthly expenses were determined in the amount of 276,700 rubles.

8. EVALUATION OF EFFECTIVENESS

The payback period for the project with an initial investment of 1,020,000 rubles is 15 months. Practice shows that the average payback period for coworking centers is 1.5-2 years. According to the analytical site DeskMag, “any coworking space that lasts two years turns out to be a plus.” Thus, a payback period of 15 months is a completely optimistic forecast for this line of business. It is possible to achieve such results with proper business organization and effective use of opportunities. All this will ensure a sufficient level of sales.

Reaching the planned sales volume is planned for the 4th month of operation. The net profit for the first year of operation will be 879,136 rubles. Return on sales in the first year of operation is 15.9%.

The net present value is positive and equal to 241,495 rubles, which allows us to talk about the investment attractiveness of the project. The return on investment ratio is 8.36%, the internal rate of return exceeds the discount rate and is equal to 7.36%.

9. POSSIBLE RISKS

To assess the risk component of the project, it is necessary to analyze external and internal factors. External factors include threats related to the economic situation in the country and sales markets. Internal – the effectiveness of organization management.

Internal risks:

low attendance of the establishment due to the unpreparedness of specialists and entrepreneurs to switch to working in a coworking format. This problem can be solved with the help of well-thought-out marketing strategy, which will allow you to convey to the target audience all the advantages of coworking centers;

a decrease in the reputation of the coworking center itself among the target audience due to errors in management or a decrease in the quality of services. It is possible to reduce the risk by carefully selecting personnel and monitoring the quality of services provided, as well as monitoring visitor reviews;

seasonality of sales: During vacations and holidays, the number of visitors to coworking centers decreases. To mitigate this risk, it is proposed to use alternative methods of obtaining benefits. For example, during the holidays it is recommended to use the space of a coworking center as a platform for exhibitions, concerts, themed evenings, etc. Another method of attracting visitors can be a loyalty program, promotions and discounts. In the summer, you can adapt the center’s program for students and schoolchildren, providing them with discounts on visits;

behavior of center residents. Since coworking involves bringing together different people in one space, discipline may be difficult. Work requires maintaining a certain atmosphere and following the rules outlined for visitors to the coworking center. This risk is specific and quite difficult to combat. This risk can be minimized through proper planning of the workspace, which includes isolated workstations.

External risks:

the presence of stronger and more popular competitors. It is possible to reduce the impact of this risk by creating a unique offer that competitors cannot offer. High quality services and flexible price policy are the main competitive advantages, which a coworking center should strive for;

increase in the cost of purchasing materials and rental premises. This risk can be mitigated by choosing partners wisely and including everyone in the contract. necessary requirements and conditions;

reduction in the cost of renting traditional office space due to the crisis, which will make coworking less competitive. To avoid this risk, it is necessary to create a multidirectional center and diversify sources of income.

10.APPLICATIONS

Coworking is a space designed for the collaboration of several people at once. Its dimensions can be different, it all depends on the type of activity that will take place in the room. The space is equipped with the necessary equipment, comfortable furniture, and everything necessary for comfortable activities. A coworking center can become promising business in future.

Often freelancers and people who make money on cryptocurrency need space; they are free, independent, and need a common place to work. In appearance, a coworking space can be compared to a regular office. There is also an equipped workplace and furniture for relaxation. The only difference is independence. There may be completely unfamiliar people here at the same time, who have nothing in common.

There are situations when a person simply does not have the opportunity to work at home, and renting an entire office for this is very irrational. Then a coworking center will be the best solution to finish work on your project, and at the same time do it with the necessary comfort. This could become.

Coworking center: advantages and disadvantages

In this place everything is as free as possible. A person is not assigned a desk, a constant change of environment is beneficial. The premises are also equipped with a special lounge, conference room, and sometimes even a gym. Everything is based on the fact that the person who paid the rent should receive maximum comfort from his work.

Coworking has become a good solution for young entrepreneurs who do not yet have sufficient funds to rent an entire office. After all, in addition to this, you need to think about its protection and cleaning, but here everything is much simpler. Good way save a decent amount.

Recently, many companies have resorted to coworking. But in order to finally understand this concept, we should consider all its advantages and disadvantages. Advantages:

1. An opportunity to make friends, or just chat with new people. And if representatives of various fields of activity have gathered in the room, this will be a good chance to slightly expand their circle of knowledge.
2. During the work, you can easily identify real professionals who you can call on in the future for your own project.
3. Pleasant atmosphere, everything is created in such a way that being in the room becomes as comfortable as possible.
4. Lack of control, every person feels free, it is much more pleasant to work when you understand that your actions are not strictly controlled. People often come here.
5. Efficiency. People who agree to rent understand that they are paying money for it, which means it is in their interests to approach the project as responsibly as possible. Otherwise, you will have to renew the contract, and these are unforeseen expenses.

Coworking center has disadvantages:

1. Waste of time. If a person works at home, he does not need to waste time traveling and back.
2. Not reliable. When you are in a group with strangers, it is dangerous to leave your belongings unattended.
3. Lots of distractions. There are many different people nearby who can distract you, ask questions, and sometimes this is distracting. Also, lack of silence and talking can seriously harm work.

But even these shortcomings do not stop people, because the number of coworking centers increases every year around the world.

Coworking as an idea for business.

In this place you can meet people of different professions at the same time. These could be translators, designers, programmers, artists, musicians, and many others. All those people who want to retire and work away from their usual surroundings.

Due to their popularity, these centers have the opportunity to constantly improve. If initially it was an ordinary room equipped with the necessary furniture, today everything is much larger. There are coworking centers that have not only relaxation rooms and a conference room, but also workshops, gyms and even children's rooms, for those who have no one to leave their children with. Conditions are becoming more comfortable and convenient every year. Coworking centers in Moscow are opening more and more often.

Many people use coworking not as a place to work, but as a business idea. After all, if it is so popular, the chance to make a profit from it is huge. However, when deciding on this idea, you need to carefully consider the following questions:

1. Choosing a room. It is worth understanding that the profitability of the entire project depends on what it will be. People around should want to come to this particular building, which means it should fulfill the following characteristics: be conveniently located, have good repairs, have enough free space and adhere to a businesslike atmosphere.
2. Buy necessary equipment, everything you need for comfortable work should be here.
3. Recruitment of personnel, it is necessary to hire people who will guard and clean the premises.

A coworking business center will be profitable in big cities. Just like those organized on their own. Coworking is an interesting idea both for organizing a business and for people who temporarily need a work office.

Coworking center plan

How much money do you need to open a coworking space? For this you can. Approximate calculations can be done as follows:

• rent of a large premises – from 150,000 rubles;
• repair and purchase of furniture – 300,000 rubles;
• staff costs - administrator and cleaner, this is another 50-100 thousand rubles;
• purchase of computer equipment – ​​120-150 thousand rubles.

Initially, you will have to spend about 800,000 rubles, the net profit for the month will be 50-150 thousand rubles. If your business does not attract you, then you should study.

Today we will tell you how to open a coworking center. In Russia, coworking centers are a new phenomenon; they appeared not so long ago. What are the nuances of organizing a coworking center? These places can be used as a conference room, a business center for work meetings, or an office. A coworking center can be rented by several people at once. The rent is divided between them in equal shares or distributed in proportion to the space occupied and hours spent.

Coworking centers are especially popular among freelancers who work remotely and renting office space is not profitable for them. And having space for a temporary office to organize a working atmosphere, which is difficult to create at home, or for the period of negotiations, is very convenient and cost-effective.

To organize a coworking center, a group of four to eight people is enough, including:

• administrator;
• employee providing technical support;
• promotion manager and others.

It will be enough to have one such center. If the population is more than 1 million people, then there is a high probability of having one coworking center in such a city. Then you can organize another one in a different area or aimed at a specific category: designers and artists, programmers, journalists, sales managers and others.

Project price

The cost of opening such a center is influenced by several factors:

• footprint;
• location;
• specifics of events and their format.

First, you need to invest at least ten thousand dollars to organize a coworking center. The main investments occur in the first months, when there is an active promotion process, work with funds mass media. It is necessary to have a certain reserve of funds for current expenses (rent, repairs), because regular income can only be received after six months. pay for themselves two years after opening.

Location

Not so long ago, coworking centers were created for clients who were trying to save on rent, but now they are a place where it is possible to acquire useful connections, for sharing experiences, for organizing community. In this regard, the best location would be next to a metro station, somewhere in the center, and open 24 hours a day. Some set up such a center in a park, where they set up greenhouses, others carry out conceptual design.

Location optimization

When arranging furniture, it is necessary to take into account lighting and the convenience of the location for clients during negotiations, including telephone calls. It is necessary to organize a coworking center correctly - think over a meeting room, a room for eating, where there is a microwave, a coffee machine. A typical coworking center is a large room with a common table in the center and separate work areas.

The coworking center is both creative and... By making a profit, you help others make money. The person performing administrative functions must have the skills to establish relationships with clients. Experts recommend holding thematic events and conferences on Saturday and Sunday. Also in such a center you can organize lectures, interviews, and master classes.

Profit can be made:

• from rent for thematic events;
• from rent for workplaces;
• through the implementation of our own and partner programs.

In a coworking center, you can develop your own rules and set penalties in case of violation.

When creating a price list, you must consider:

• categories of persons for whom services will be at full cost;
• categories for which discounts are provided;
• categories for whom the services will be free.

An option for mutual exchange of services is possible, when, for example, a client engaged in advertising or repairs “pays” for the provision of his services, using the office space.

Training programs (can account for half of all revenue) are divided into:

• training course (payment for any training);
• sale of a product or service (minimal cost or free of charge).

There are cases when, when organizing a coworking center, it is more profitable to charge a percentage of revenue rather than rent - this is influenced by the format of the event. At the initial stage, you need to try to create a good name for yourself and identify demand, and not make big profits. To develop a business, you need to be flexible.