Cafe is the most popular business format Catering. It doesn't take a multi-million dollar to start this business. costs. With a good work of the cafe, it is easy to acquire a permanent loyal clientele. You can work in one place for decades and even pass this business on by inheritance.

But in order for the cafe to bring a constant stable income, before opening it, you need to study the key points of this business. Of course, nothing can replace your real experience, but still, it is worth knowing where to start if you decide to open your cafe from scratch.

For our users, we have written a book about opening a small cafe, where we have collected only practical recommendations, examples and calculations. This is a little more than just a step-by-step guide, so we highly recommend that you read it.

What will you learn by reading our book? Before you open your cafe, you need to answer a number of questions:

• Where will you open a cafe? Will it be a shopping center, a busy street, a residential area or a closed area such as an office center, university, enterprise?
• Are there enough potential customers out there? How to estimate the expected attendance of your cafe?
• How are your competitors doing? What niche in the catering market can you occupy?
• Where to buy equipment, furniture and utensils for your cafe?
• How to legally resolve the issue with musical accompaniment?
• What do you need to get permission to open a cafe?

Our instruction book will tell you where to start to open your own cafe. But we did not limit ourselves only to describing the procedure for opening a cafe. You will also learn how to evaluate the restaurant menu for profitability, what are the performance indicators of a working cafe, what should your chef do, and what area of ​​responsibility should you control yourself.

How much does it cost to open a cafe from scratch

To understand how much money you need to open a cafe, you need to decide on the format of your establishment. At the preliminary stage of assessing the location, activities of competitors, possible attendance, average bill, it is already possible to assume what daily income your cafe will bring. A good payback period for a cafe will be one year of full operation, and this is the starting point when calculating how much money you need to open your cafe.

All costs for opening a cafe from scratch can be divided into one-time and those that will have to be borne for the entire period of the cafe's operation. Let's collect this data in a table:

We did not indicate in the table the most important item of expenditure - for the premises, since the situation here may be different:

• Do you already have your own cafe space?
• Are you planning to buy a property?
• cafe space will be rented.

Most often, the premises for a cafe are rented. There are several reasons for this. Firstly, areas where there is good attendance are often located in shopping centers, where premises can only be rented. Secondly, renting rather than buying premises reduces the cost of opening a cafe. Thirdly, despite all the preliminary calculations, the location of the cafe may turn out to be unsuccessful.

You need to rent a space for a cafe wisely. About what you need to pay attention to when concluding a lease agreement with the owner, we told in our book. Well, if the premises are yours, congratulations, your risks when opening a cafe from scratch will be much less.

In each case, the amount of expenses when opening a cafe from scratch will be different. In our book, we calculated in detail and to the smallest detail the cost of opening a summer-type cafe for 20 people. One-time costs amounted to 500 thousand rubles, plus 330 thousand rubles were fixed costs for the first month of the cafe, taking into account the lease of the premises. Total, 830 thousand rubles.

For business starters, we advise you to consider the option of a franchise in the field of catering. Opening a franchise cafe in some cases will be cheaper, due to the fact that the franchisor is interested in promoting his brand. For example, he may offer you equipment in installments, for rent, or even for free use. Of course, he will reimburse his expenses later when he receives monthly payments from you, but at the first stage, running a franchise cafe will help you start making a profit faster.

When choosing a franchise, keep in mind that the cost and income examples in the franchisor's proposal may not be entirely accurate. The franchisor is interested in selling you a franchise, so recalculate all the figures yourself and add those costs that are not taken into account in his rosy picture.

Are you planning to start your own business? Do not forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Especially now, many banks offer favorable conditions for opening and maintaining a current account. You can get acquainted with the offers on our site.

How to open a cafe from scratch: a business plan

Do I need a business plan to open a cafe? If we talk about a professionally written document with formulas, graphs and marketing research, then it will be expensive. Unfortunately, even an expensive document prepared by specialists will not guarantee you the declared income figures. A business plan is just a plan; only the cost figures will be more or less accurate in it.

Nevertheless, before you open your own cafe, you must definitely calculate its revenue side. Yes, it will only be assumed, but you have to imagine what you can expect with a good organization of the cafe.

We propose to replace a professional business plan for opening a cafe with an example with calculations of expenses and revenues. You can also find such an example in our book. In this example, we calculated not only the amount of expenses, but also how many visitors should enter the cafe, what should be the average bill, and what could be the payback period of your cafe.

What documents are needed to open a cafe

What permissions are needed to open a cafe? A cafe is a public catering enterprise, and such establishments are under increased attention of supervisory authorities. Answering the question: “What does it take to open a cafe?”, we must draw your attention to the presence of certain bureaucratic barriers.

Unfortunately, the process of obtaining permits for opening a cafe can take you a lot of time. The procedure itself is not explicitly spelled out in any regulatory act, because approvals must be obtained in different services.

The package of documents for opening a cafe in 2019 will include:

• coordination with the fire inspectorate;
• sanitary and epidemiological conclusion from Rospotrebnadzor on the compliance of the cafe with the requirements;
• permission to open a cafe from the local administration;
• permission to place outdoor advertising;
• a license to sell alcohol, if you sell it;
• coordination with the police on the placement of a panic button.

The most difficult thing will be to get permission from Rospotrebnadzor to open a cafe, because. for this, it is necessary to comply with the requirements of several special documents (SNiP). During the issuance of the conclusion, Rospotrebnadzor will request contracts for disinfection, garbage disposal, laundry services, a technological project for connecting equipment to electricity, water, sewerage, and other documents. Further, a program of sanitary production control will be approved, according to the plan of which further activities will be checked. We advise you not to conclude a lease until you know the sanitary requirements for your type of cafe. It is possible that the room you have chosen may not correspond to them at all.

It is easier to open a cafe in a room where there was already a catering point, or in mall in the format of a food court, where the administration of the shopping center will provide some assistance in obtaining permits.

You can answer what documents are needed to open a cafe in Russia in specialized law firms that help in obtaining various kinds of licenses, approvals, permits. It is no secret that connections, knowledge of the procedure, regional peculiarities are of great importance in this matter, therefore, if you have the opportunity to order such services, you should take advantage of this.

In any case, do not despair, you can get permits to open a cafe on your own, especially since you only need to do this once. Look how many active catering outlets are around, they all managed to overcome these bureaucratic obstacles. You can too.

When the warm season comes, people have a desire to spend as much time as possible outdoors. Therefore, establishments such as summer cafes are becoming a very popular place to spend free time. In this market segment, demand is always much higher than supply. People visit summer cafes to drink cool lemonade in the heat, satisfy their hunger with a salad or pizza, or spend an evening with friends over a glass of beer. Opening a summer cafe will not be difficult if you first study the market for such establishments.

Opening a summer cafe as a business idea is great even for novice entrepreneurs, because such a business does not require special skills and sophisticated equipment.

Every entrepreneur who has planned to start such a business will certainly be puzzled by the fact that how much does it cost to open a summer cafe. To open such a cafe, its future owner needs to obtain a special permit from the city authorities, which will be valid only during the period in which the cafe is planned to work. Permit fee is $150-200 per month. In addition, the entrepreneur must open a separate bank account.

Premises for a summer cafe and location

The best place to place a summer cafe is parks, which are visited by a large number of people; areas near city attractions; busy embankments; beaches. You can, of course, locate a summer cafe in a remote area of ​​the city, but be prepared for the fact that the popularity and attendance of your cafe will be much lower than in similar establishments in the central part of the city.

To equip a summer cafe, you need a pavilion and large umbrellas. Many breweries and other companies will be happy to provide you with tables, chairs, umbrellas with the image of their logo for free for temporary use. You need to negotiate with such companies already when you have issued all the necessary permits. By the way, in order for the deal on the provision of furniture for use to take place, many companies can set you a condition - do not sell competitors' products in your cafe.

If a free pavilion cannot be negotiated, then you will have to pay about $700 for a standard design pavilion, and about $1,000 for a special design pavilion.

The average service life of furniture for a summer cafe is about 3 years, since furniture wears out by about 30% in one season of operation.

Summer cafe equipment

On average, the cost of equipping a summer cafe ranges from 7-11 thousand dollars.

If you plan to open a summer cafe with drinks and a small number of dishes and snacks, then you need to purchase the following equipment:

1. Plate.
2. Fryer.
3. Oven.
4. Cooling chamber.
5. Microwave.

Also in the kitchen you can not do without a cutting table made of stainless steel. Other kitchen appliances will cost you about $300.

Summer cafe profitability

Here is a common example of calculating the profitability of a cafe in an open area. An outdoor cafe serving 8 tables (32 seats) can sell 100 liters of beer on tap per day (average price is $2 per liter). The average price of other drinks and snacks will be $3. The number of seats for visitors must be multiplied by the number of hours the cafe is open (on average, one visitor spends 1 hour in a cafe, and 70% must be subtracted from this figure - the standard form of load). The result that you got is multiplied by the average check amount.

For a summer business, the opening of such a cafe is the best fit, besides, it will begin to bring profit immediately.

* Calculations use average data for Russia

600 000 ₽

Starting investments

720 000 ₽

450 000 ₽

Net profit

2 months

Payback period

Summer cafe is one of the most profitable types of seasonal business. The initial investment is about 600 thousand rubles - they can be paid back in 2-3 months and earn up to 2 million net profit per season.

The entertainment industry is actively developing every year. A culture of eating out is also growing. Especially high demand is observed in the warm season. This means that a summer cafe is a great opportunity to earn money. Such establishments are a favorite place for most citizens. Over the past eight years, the summer cafe market has increased by almost 20%, and the average check has grown by about 35%.

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When planning to open a summer cafe, an entrepreneur must understand that he does not have time to build up. Seasonal business requires careful preparation "before" and quick response during work. Open air establishments are open from May to September. In those cities where sunny warm weather does not last long, it is generally inappropriate to open such a format of catering establishments.

Pros and cons of a summer cafe

This type of establishment provides various opportunities in the field of design, recipes, menus, and marketing.

Organizing a summer cafe is much easier than a full-fledged restaurant. And the point is not only in the difference in starting investments, but also in business processes. Therefore, if you wanted to work in the field of catering, then a summer cafe is a great option for an aspiring entrepreneur who needs to gain experience.

In summer, people tend to spend as much time outdoors as possible. Therefore, tables on the street will become your competitive advantage over closed establishments.

Pitfalls when opening a summer cafe

Business is seasonal and depends on the weather. If the summer turns out to be cold and rainy or, conversely, too hot, then attendance will be significantly lower than planned. Also, you will have to collect an impressive package of documents and obtain permission from the mayor's office to rent a land plot.

High competition is also one of the pitfalls of this business. The least difficulty with opening a summer cafe will be on private leased land. With the municipal territory, everything is more complicated. In addition to the problem of renting a land plot, other issues will have to be resolved: the administration makes demands on the improvement of the territory, the design of the facade, the interior and other parameters. In some cases, the fulfillment of all requirements may take several months. So if you want to enter the season with ready-made business, then first consult the local Business Support Center under the city administration.

Summer cafe formats

The initial stage of opening a summer cafe is the choice of the format of the establishment. The catering industry is developing and offers various formats, each of which has its own consumer. The most common formats:

Street food. In fact, this is a prototype of fast food, which is organized on the street. The client can eat on the go. A street food cafe is a small trailer kiosk selling shawarma, pancakes, hamburgers, etc. Racks or a couple of tables are usually installed next to the kiosk for those who want to have a bite in more comfortable conditions. The average check of such cafes is 200 rubles. Materials on the discovery of popular types of street food can be found.

Cafeteria- a small establishment where delicious drinks are served in combination with desserts. This also includes galateria with ice cream. This is a suitable option for families with children. The average check is 350 rubles.

Terrace Cafe- an institution offering a wide range of dishes, comfortable pastime conditions, good service. The average check of such establishments starts from 600 rubles.

Cafe-barbecue- one of the most common formats of summer cafes. In order to open a barbecue, you need to find a place not only for tables, but also for the barbecue area. Not all areas are suitable for this purpose. Here the average check is already 800 rubles.

Cafe on the beach- a mini-cafe that specializes in cooking beach food. There will be no gourmet dishes here, but you can have a bite to eat in comfortable conditions. Such establishments are opened on the territory or near the beaches. The format is very profitable, but the rent is quite expensive.

Place to open a summer cafe

The most profitable locations are park and tourist areas, embankments, central streets of the city, areas near attractions or a beautiful panorama of the city, crowded places, etc.

To place a summer cafe, you will need to resolve the issue of renting a land plot. If you have chosen a plot on a private territory, it will be easier for you: you sign a lease agreement and you can start working. But if the land plot belongs to the municipality, then you will have to deal with the local administration, namely, with the Committee for the Management of City (municipal) Property. You will need to obtain permission to install a cafe. And here certain difficulties may arise. You run the risk of getting involved in paperwork, which takes a lot of time. And for a seasonal business, time is very valuable.

A summer cafe will require a plot of 5 to 20 sq.m. – depending on the selected format. The approximate cost of renting such a site will be 40 thousand rubles. Please note that you will have to place the kitchen somewhere. For the full cycle of cooking, there must be a separate room that meets all the requirements and standards. The difficulty lies in the fact that the kitchen should be next to the site for visitors. It will be enough 15 sq.m. to settle down. Thus, get ready to spend about 50 thousand rubles on rent.

Renting urban plots is usually cheaper than private ones. The rate provides only for the payment of tax. But here you can fall into a trap: in 70% of cases, places are unprofitable and will not bring profit. Therefore, carefully analyze the potential place: follow the pedestrian traffic, study what is in the neighborhood. Sign a lease only after you are sure that the place suits you. You will not have time to change your mind and change location.

When choosing a location, also consider the following factors:

good visibility of the institution from different points;

availability of parking;

proximity to busy roads.

Immediately think about how your establishment will look like. A presentable appearance is very important for a summer cafe. Therefore, draw up a design project. It is not necessary to contact the designer. Just create a harmonious space for relaxation.

Business registration

One of the difficulties of the catering business is the collection of permits. This takes time and patience. Even a small summer cafe has serious requirements. It will take several months and about 15 thousand rubles to complete the full package of documents. So start preparing many months before the start in order to have time to prepare everything for the opening.

First you need to register a business. In this case, it is more profitable to issue an IP, because the cafe will only work from May to September. If you plan to sell alcohol in your cafe, then in order to obtain a license, you will have to register as an LLC.

As a type of activity according to the OKVED-2 classification, you can specify:

56.10.1 Operations of full-service restaurants and cafés, cafeterias, fast food restaurants and self-service restaurants

55.40 Bar activities (if there is alcohol on the menu).

The next step is to choose a system of taxation. For a summer cafe, the simplified tax system is suitable at a rate of 6% (of income), at a rate of 15% (income minus expenses) or UTII, if the area of ​​\u200b\u200bthe establishment is less than 150 sq.m. Before making a decision, calculate each option in order to choose the most profitable one. Please note that UTII may not be valid in a particular region, so find out everything in advance.

Register the cash register with the tax office, and also register with the Pension Fund and the Social Insurance Fund as an employer in order to transfer insurance premiums for employees.

The next stage is the most difficult - to get all the permissions. In order to open a summer cafe from scratch, it is necessary to coordinate with the SES, the fire inspectorate, and the land administration. Main List necessary documentation can be found in this article.

Summer cafe equipment

For a summer cafe, the same equipment is required as for a regular catering establishment. Refrigerators, stoves, kitchen utensils, crockery (ceramic or cardboard - depends on the cafe format), small kitchen appliances, etc. Other equipment may be added here if the cafe format requires it. For example, if you plan to open a barbecue, you will need to buy a brazier and all related tools.

In addition, you should take care of the comfort of your guests and purchase equipment to maintain a comfortable temperature, such as portable irrigation-type air conditioners or fans with a humidifier.

Ready-made ideas for your business

It is also necessary to purchase furniture: tables and chairs. Keep in mind that the use of plastic garden furniture in outdoor cafes is prohibited in many cities, due to low environmental and aesthetic characteristics. The best solution is wicker or metal furniture with soft seats.

It will take about 300 thousand rubles to fully equip a summer cafe. But be sure to recalculate all costs, taking into account your conditions and price level.

Menu and sourcing

Menu development is a very important step. It must correspond to the format of the institution in all respects, and especially in terms of price. It is impossible to give any definite recommendations here. Each format has its own specifics. We can only highlight the key points:

The menu should be varied, but not oversaturated. Too long a list of dishes is bad for both the client and you. It will be difficult for the client to decide, and for you to stock up on so many different ingredients (it’s good if all positions are in demand, otherwise you will suffer losses);

For each dish, a technological map should be drawn up. It indicates the consumption of products per serving and its volume. These data will be useful for the cook and SES, as well as for calculating the necessary raw materials;

Respect the principle of full and variable use of products. Make the menu so that you use the main products in different dishes. This will help to avoid food spoilage if some of the dishes are unclaimed;

Consider consumer preferences. Be flexible when shaping the menu. Track the history of orders, ask visitors for their opinion, exclude unpopular dishes from the menu or, conversely, enter those that are often asked about.

After developing the menu, make a list of necessary products. With this information, start your search for suppliers. The main requirement for them is timely delivery and quality of the products provided. It is important that all products meet the requirements of GOSTs and have quality certificates. Using the flow chart and sales forecast, calculate the quantity of products you need. Most likely, these calculations will be approximate.

Ready-made ideas for your business

The list of necessary products for purchase is individual for each institution. So you will have to deal with suppliers yourself. You can work with a comprehensive supplier who will guide you and provide you with everything you need in one delivery. But most often small cafes work with local small suppliers.

Before concluding a supply agreement, discuss all the conditions, voice your requirements or wishes, read the reviews on certain suppliers. Compare different offers. Make the first purchase small and from different suppliers. Compare the following criteria: delivery speed, additional service, product quality, product price, customer loyalty, etc. As you can see, the search for suppliers is a rather dreary business, so also start it in advance.

For a small establishment, the initial purchases of products will amount to approximately 40 thousand rubles. Although here everything is individual.

Summer cafe staff

A cafe is not complete without a chef and a waiter. In addition, if you work 7 days a week, you should organize a shift work schedule - and this is another cook and a waiter. The minimum staff for a summer cafe: 2 waiters, 2 cooks, administrator, cleaner, accountant. You can’t imagine anything with cooks and waiters - you need to look for good, qualified employees. As an administrator, you can try to handle it yourself. Accounting services can be outsourced.

Select staff that matches the format of the cafe. For example, if you are planning a galateria where ready-made ice cream is sold, then you can do without a cook and put one salesman-cashier. And if you are planning a cafe with your own kitchen, then you can’t do without a chef.

Please note that all employees must have medical books. This is a mandatory requirement. With a staff of 6 people, the payroll will be about 120 thousand rubles (including contributions to funds).

Advertising of a summer cafe is as specific as the activity itself. Expensive methods don't work here. It's better to focus on simple but effective advertising. Be prepared to spend about 20 thousand rubles on promotion.

The location of the establishment is important. Often people on a walk choose a cafe spontaneously. They pass by a cozy establishment, see a sign with an attractive offer and decide to go in. So make sure your cafe looks presentable. You can set up a chalkboard nearby where you will write information about discounts or the dish of the day.

Announce yourself in advance. While you are setting up the site, put up a notice stating what will be located here and when it is planned to open. Distribute leaflets with discount coupons and an invitation to the opening of the summer playground.

Come up with your chip - something that will distinguish you from others. The competition in the market is very high. You have to fight for a place in the sun not only within a narrow segment, but also with most establishments in the city that have summer venues (and now many have them). Maybe you will turn on the music on the records, stylizing the cafe as retro; or you will show films through a projector; or arrange a show program ... There are many options. Look at what interesting things are coming up abroad - what if you want to repeat something?

Profit calculation

We pass to the most important stage - the calculation of profit. Be sure to plan the income and expenses of the project to make sure it is effective. Otherwise, there's no point in doing it.

Here are the key business indicators:

Initial investment: 600 thousand rubles

Average check: from 300 to 1200 rubles (depending on the format)

Number of visitors per month: 1200 people (or 40 people per day)

Monthly turnover: ≈ 720 thousand rubles

Monthly expenses: 270 thousand rubles

Net profit: ≈ 450 thousand rubles

Payback period: 2 months

These calculations are approximate and may vary depending on: region, institution format, price level, etc.

Some features of summer cafes

• Rule of three "O": lighting, heating installations, insect repellers. If you take care of these three "O", then your visitors will not scatter in the evening, in damp and cool weather, in the first months of autumn.
• Beer and meat. It is on them that the emphasis is most often placed in summer cafes. But according to the law, it is not allowed to sell alcohol in non-stationary objects (kiosk, stall, counter, tent). Regional authorities have the right to allow the sale of beer in summer cafes, but located only at stationary facilities.
• White color. All restaurateurs strictly do not recommend using white accessories on tables in a summer outdoor cafe. Why? Everything is very simple: the white color blinds the eyes in the bright sun.
• Playground + children's menu. Practically obligatory components of open cafes.
• Zoning. Even for the so-called democratic segment, one rule must be remembered: the territory must be divided into several zones and create a feeling of isolation of the tables. “Architectural details” will help here, such as arches, arbors, walls, wattle fences, decorative forged gratings, fountains, waterfalls.

Conclusion

Summer cafe is a great way to make quick money. But the business is profitable only if everything is done according to plan and on time. Start preparing for the summer season is already in the winter. Investments at the start are low, and due to the huge margin on products for the season, they can earn as much as a grocery store has for a whole year.

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In this material:

The summer cafe is a favorite place of rest for 80% of the citizens. If there is a choice between visiting an institution of an open and closed type, then the priority always remains with the first option. When planning to engage in this type of activity, the entrepreneur must clearly understand that he does not have time to promote and advertise the establishment. The cafeteria is limited to a short season from May to September. That is why a competent and detailed business plan for a summer cafe is required, which allows you to make a net profit from the moment you open it.

Description of the project, relevance

The summer cafe is an open-type catering establishment with the possibility of selling alcoholic beverages.

Description of the project - organization of business and leisure of citizens in comfortable conditions in the open air.

The goal is to reach a net profit in the range of 150-200 thousand rubles from the first month of work.

Implementation - the purchase and installation of equipment in a selected area, followed by the sale of products and the provision of related services.

Summer cafe - so popular business that even stationary establishments organize open zones on their territory. The relevance is typical for both small and large cities and is explained by the following advantages:

• Fresh air - in summer people tend to be in nature more often, or at least on the street, because it is stuffy and uncomfortable in any room. Drinking a cup of coffee, a mug of beer or a salad is much more pleasant outside the walls of a stone establishment.
• Atmosphere - a stationary cafe is always limited to the same scenery, which quickly bothers visitors. The summer version, as a rule, does not have physical walls, so people are happy to watch passers-by, hear the “voice” of the city and do not feel like they are in a confined space.
• Freedom - the law of the Russian Federation prohibits the drinking of alcoholic beverages in public places, except for special establishments. In this case, a summer cafe acts as an intermediate option for people - they do not seem to violate the law, but at the same time they are among society.

Reference: each person associates a summer cafe with a personal perception of the establishment. Everyone likes it, but to each in their own way, so the main advantage of the outdoor cafeteria is in its organization outdoors.

List of summer cafe services

The main services of the institution:

• soft drinks - carbonated water (mineral, drinking), juice, fruit drink, kvass;
• alcoholic drinks - draft and bottled beer, wine, cognac, vodka;
• appetizers, salads, cold cuts;
• snacks;
• muffins and pastries;
• cigarettes.

The variety of assortment depends on the direction of the institution. If this is a small cafe in a park area, open until 20:00, then strong alcoholic drinks and hot dishes will not be popular. But if this is a full-fledged summer entertainment venue that works until the morning, then the place will become popular not only for a short rest in the middle of the day, but will also be a success for celebrating birthdays, weddings, and certifications. And this entails the need for a full-fledged organization of leisure with the serving of first and second courses.

Market analysis: target audience, competition assessment

Before opening a cafe, you should analyze all the popular places in the city and conduct a comparative analysis of competitors. The algorithm of actions is as follows:

• search for a potentially successful location;
• determination of the number of operating establishments;
• comparison of points by type of activity and volume of services provided;
• comparison of indicators and selection of the most successful location.

Reference: it is likely that the analysis of competitors will show several identical establishments by type of work, but located in different parts of the city. In this case, you need to focus on the high permeability of people.

Key Aspects of a Summer Cafe Business Plan

Organizational activities begin sequentially - registration of business activities, search for a place, obtaining permits, etc. The search for personnel and the purchase of products are carried out at the last stages.

Registration of activities, permits

A summer cafe is a small business industry, so it is not necessary to open a legal entity. On the other hand, the activity is seasonal, so the entrepreneur should think about what he will do in the autumn-winter period. If the activity is connected with a similar business on a large scale (pizzeria, restaurant), then it makes sense to establish a limited liability company right away.

IP features:

• state duty - 800 rubles;
• package of documents - application, passport, TIN;
• The term for issuing a license is 5–10 days.

LLC features:

• state duty - 4,000 rubles;
• a package of documents - the charter of the company, the decision to establish a legal entity, the authorized capital (minimum 10,000 rubles), the passport of the founder;
• processing time - 10-15 days.

OKEVD codes and the taxation system are almost the same for both options, so the entrepreneur must independently decide on these nuances, depending on the range, availability of alcoholic beverages and the services provided.

Reference: the status of an individual entrepreneur does not allow selling alcohol, except for beer, so if a cafe involves a summer area with a maximum assortment, then it is better to immediately establish an LLC.

After registration of entrepreneurial activity, it is necessary to proceed to obtaining permits for doing business. To do this, you need to contact Rospotrebnadzor and the Ministry of Emergency Situations, providing a package of documents:

1. Certificate of business activity.
2. Agreement on the lease of a plot of land.
3. Permission from the city administration to open a cafe.
4. List of production and services.
5. The contract for the removal of garbage and solid waste.

After studying the documents, government agencies will visit the place where the outlet was opened, analyze the site for compliance with sanitary standards and make a final decision. If it is positive, then you can proceed to the purchase of equipment and prepare for the start of work. If the decision is negative, then the resolution will indicate violations, upon elimination of which it is possible to continue organizational measures.

Location of the cafeteria

The main difference between a summer cafe and a stationary one is that the establishment is located in an open area. Ordinary cafeterias, pizzerias and restaurants can be opened anywhere. For example, business centers, shopping malls and even the basement floors of multi-storey buildings. If only the place was popular.

With a summer cafe, things are a little different, because it does not have physical walls, and city noise, dust and bustle of passers-by will negatively affect attendance. As a location, you need to look for a green area or a section of the city intended for recreation.

Options for the location of the summer cafeteria:

• parks, squares;
• embankment and coastal zone of a reservoir with high attendance of people;
• pedestrian streets;
• zone of city squares;
• attractions locations.

When choosing a location, it is worth remembering the availability of school facilities located nearby. In this case, the sale of alcohol and cigarettes will be impossible.

You can conclude a land lease agreement with both the owner and the administration. The collection of documents and obtaining permission to open an institution are the same in both cases. The difference is that in cooperation with the owner of the land, the entrepreneur can choose from a variety of options until he finds a suitable location. When contacting the city administration, a businessman is given several options to choose from, which are not much different from each other and are potentially unprofitable for opening a cafe.

Reference: the lease of urban plots of land is much cheaper, it provides only for the payment of tax. Attention should be paid to the location. In 70% of cases, places are unprofitable and will not bring serious profit.

Equipment and furniture

The minimum set of equipment for a summer cafe includes:

1. Refrigerator for storing food, drinks and semi-finished products.
2. Microwave oven for heating food - 1 pc. A second microwave may be required in the future.
3. Classic oven for baking, if you plan your own production.
4. Barbecue - shish kebab is an almost obligatory dish of the summer cafeteria.
5. Cooling showcase for finished products.
6. Bar counter with equipment for draft beer.
7. Kettle and coffee machine.
8. Showcase for snacks and snacks.
9. Dishes.
10. Furniture for visitors (tables, chairs, hangers).

It would be useful to organize a mini playground nearby so that parents have less trouble while they are relaxing.

Menu development

The range depends entirely on the desires of the entrepreneur. The minimum menu consists of the following items:

• drinks - juices, water, fruit drinks, tea, coffee, beer;
• snacks - crackers, nuts, chips;
• cold appetizers - cold cuts, salads;
• fast food - pies, hot dogs, pasties, sweet muffins;
• hot dishes - first, second, full meals;
• shashlik;
• pizza;
• grilled chicken;
• ice cream;
• sweets.

The menu depends on the direction and services of the cafe. If, for example, a business is focused on the sale of draft beer, then it makes no sense to include hot dishes in the assortment. If the target audience is people who come specially to eat with further leisure activities, then the assortment of a full-fledged cafe will only be a plus.

Staff

• cashier;
• chef (if you have your own production);
• barbecue specialist, if the dish is on the menu;
• administrator (the position is performed by the owner of the institution).

A cashier and one assistant are enough for a summer cafe, open during the day and in the evening until 20:00.

Advertising and marketing

The summer cafeteria marketing campaign is as specific as the activity itself. The acquisition of airtime on TV and radio will bring absolutely nothing, except for unreasonable expenses.

• pavement signs on the way to the institution;
• promoter services at the time of opening;
• price cuts and promotions in the early days;
• bright and attractive sign.

The easiest way to attract customers is tasty and inexpensive dishes, as well as pleasant service.

Financial calculations: profitability and return on investment

A summer cafe is one of the most popular types of business that can pay off not just in one season, but even in the first month.

Costs at the start (in rubles):

• paperwork - 20,000;
• land lease - 50,000;
• repair and utility work - 50,000;
• advertising - 15,000;
• purchase of equipment - 100,000.

Result: 235,000 rubles.

Reference: equipment can be rented or suppliers can be found who provide a complete set of necessary equipment with a preferential right to supply products. The cafe owner will only have to purchase furniture and interior accessories.

Monthly expenses (in rubles):

• rent - 50,000;
• salary - 60,000 (3 employees);
• utilities - 15,000;
• purchase of goods - 100,000.

Result: 225,000 rubles.

The uniqueness of the summer cafe is that the margin on products reaches 300-500%. This is what fast and high profits depend on. For example, a bottle of beer in any store costs between 40–50 rubles, but in a summer cafeteria a customer will pay 150–200 rubles for the same drink. The situation is also typical for meat or fancy products.

Thus, with a daily visit to a cafe of 50 people with an average check of 300 rubles, the entrepreneur has a profit of 15,000 rubles. Per month - 450,000 rubles.

Net income - 450,000 minus 225,000. The result is 225,000 rubles.

Profitability - the ratio of net profit to dirty, multiplied by 100%.

The profitability of a summer cafe with the given indicators is 50%. The business will pay off within the first month.

Pitfalls and risks of seasonal business

The most common risks include:

1. Weather conditions - in cloudy, rainy and cold weather, the attendance of a summer institution is close to zero.
2. Unfortunate location - often situations arise when an entrepreneur sees a place as profitable as possible, but in reality it turns out to be unprofitable. It is to exclude the described events that it is necessary to analyze competitors, target audience and draw up a business plan.
3. Non-Payment – ​​Cases of young people ordering meals, buying snacks and drinks and then refusing to pay or going into hiding are very real. However, in practice these situations are not so common.
4. Damage to property - the cause is drunken fights, leading to the destruction of furniture, premises and harm to the health of visitors. To prevent this from happening, it is recommended to organize a business in a public place, and in the event of a single conflict, hire security guards or seek services from a private security company.

Opening a summer cafe is a great way to make quick money if you follow a business plan. Even the risk of bad weather is not able to reduce the attendance of the institution, because 80% of summer days are sunny and hot. Investments at the start are low, and due to the huge margin on products for the season, they can earn as much as a grocery store has for the whole year.

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• Recruitment
• Cuisine and assortment
• How much can you earn
• What OKVED to indicate when registering a summer cafe
• Which taxation system to choose for business registration
• Sales Technology
  • • • Similar business ideas:

Summer cafe is a business that will always exist. In hot weather, many people are reluctant to go indoors and prefer to spend more time outdoors. Not without reason, many restaurants set up outdoor tables next to the establishment to attract additional visitors and save themselves from seasonal losses.

Step-by-step plan for opening a summer cafe

You need to start preparing for the new summer season in advance, preferably from February. You should not delay the preparation of documents until May, otherwise the most profitable days will be left behind.

The most important thing when opening a summer cafe is the choice of location. The most profitable places are parks, embankments, tourist areas, the central streets of the city and places of high traffic.

To establish a summer cafe, first of all, it will be necessary to resolve the issue of renting a land plot. If we are talking about renting a private area, then everything is extremely simple. After successful negotiations with the owner of the land plot, a lease agreement is concluded and all that remains is to install a cafe. But if the land plot for installing a summer cafe is state (municipal) property, then you will have to visit the local administration more than once to obtain permission to install a cafe. It is necessary to apply to the committee for the management of city (municipal) property.

The success of any summer cafe depends on the following factors:

1. The location of the cafe;
2. The range of dishes offered and their taste;
3. Weather. Cloudy weather is the main enemy of summer cafes;
4. The proposed service of the institution - polite staff, cozy atmosphere, live music.

What documents are needed to open a summer cafe

As a rule, the following list of documents is required from the entrepreneur:

• Application for granting a land plot;
• Characteristics of the object of trade (area, layout);
• Sanitary permission of Rospotrebnadzor;
• A detailed assortment list of products to be sold, a license for the right to trade in spirits (if planned) and all shipping documents.

Do I need permission to open a summer cafe

Provision of land plots for summer cafes is carried out on a competitive basis according to the layout of temporary (non-capital) facilities (kiosks, tents, pavilions, etc.). The results of the competition are approved by the protocol of the competition commission. Permission to install a summer cafe is issued by a resolution of the head of the city (district) administration.

If the land plot for installing a summer cafe is state (municipal) property, then you will have to visit the local administration more than once to obtain permission to install a cafe. It is necessary to apply to the committee for the management of city (municipal) property.

How much money do you need to open a summer cafe

Today, it will take from 15 to 20 thousand dollars to open a summer cafe. First of all, it will be necessary to purchase a tent - a pavilion for a summer cafe. And there are several options here. The first way is to get it for free from brewing companies, thus you will advertise their brand. But in this case, you will have to put up with the rules that this company dictates to you (location, sales volume, etc.), which is not always beneficial for the entrepreneur. The second way is to purchase a tent, which costs from $1,000. In this case, no one will dictate the conditions to you, work at your own discretion.

Also, at the request of the law, it is necessary to take care of the availability of a toilet near the summer cafe. The costs of its construction are borne by the organizer of the business.

What equipment to choose for a summer cafe

Another not cheap item in the cost of a summer cafe. The purchase of equipment will cost another 5-10 thousand dollars, depending on the scale and plan of the cafe. Of course, you can save money on buying a used one, but then how lucky. Of the main equipment, it should be noted: equipment for draft beer (beer kegs), a barbecue grill for barbecue, refrigeration units for drinks, a convection oven for heating pastries, an electric stove, a cotton candy and pokrina machine (for children).

After the purchase of equipment, the last significant item of the initial investment remains - replenishment of commodity stocks. The cost of purchasing products at the start is from $3,000.

Recruitment

To organize even a small summer cafe, you will need to attract at least 6 people. The main staff includes chefs, bartenders and security guards. The salary fund of such a cafe is about 100 thousand rubles a month. More serious cafes attract waiters, musicians and DJs.

Cuisine and assortment

It is important that your cafe cook delicious food. Barbecue and other meat delicacies are the favorite food of many vacationers. Of course, often start-up cafes are limited to such an assortment as draft beer, chips, crackers, ice cream and pastries. Then such a variety of dishes can only attract young people, who rarely leave a large amount of money in your cafe. In order to attract more impressive people to the cafe, it is necessary to diversify the menu, and include salads, hot dishes, barbecue and so on.

How much can you earn

The pricing policy in seasonal cafes depends on the chosen strategy: earnings on volume or on margins and service. Such an establishment should pay off within 1 or 2 seasons, depending on whether you bought the necessary equipment or rented it. High profitability is obtained due to serious markups on products that are in great demand among the population at this time of the year: for beer - 50-70%, for drinks - from 100% and more, and for food from 200%.

Acceptable revenue is considered to be 15-25 thousand rubles a day, which will give about 70 thousand net profit per month or 250 thousand in one season. The business profitability index fluctuates between 25-40%.