How to open a private enterprise for hairdressing services. error: Lack of cabin activity measurement

12Oct

Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

• City or district administration;
• Vodokanal;
• Fire Department;
• Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

• basements of houses cannot be used for salons and hairdressers;
• it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
• room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
• a prerequisite is the presence of sewerage and water supply;
• ventilation systems should not be combined with ventilation of residential apartments and public premises;
• interior wall decoration should not be done using paper wallpaper;
• The illumination of each workplace must be at least 40 lux.
• the entrance to the salon should be separate;
• the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

• mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
• devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
• All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from suppliers Supplies. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

• logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
• medical books for each master;
• agreement on the removal of: garbage, hair, medical waste;
• if there is no disposable linen, then an agreement with the laundry;
• documents for the ventilation system (transfer acceptance certificate and passport);
• agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

• staff briefing log;
• fire alarm documents;
• evacuation plan in case of fire;
• order appointing an employee responsible for fire safety;
• employee action plan in the event of a facility fire;
• document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the cabin does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

These questions will help answer marketing research– sociological surveys and other statistical indicators that give an idea of ​​the solvency and needs of future clients. A good option research - visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

• Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
• Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
• VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business They claim that 90% of success depends on the right location. How to open your own beauty salon in a good location?

1. We need to pay attention to the popularity of this place, that is, its trafficability.
2. It is important that there are no other similar salons nearby with the same range of services.
3. The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
4. If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

• The number of people coming to the shopping center;
• The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
• The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of ​​the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

• a chair that swivels for the client;
• large mirror;
• shelves and racks for tools;
• water heater;
• sink combined with a chair.

If the salon offers manicure services, you should purchase :

• comfortable seating for the master and the client;
• table;
• hand baths;
• lamp with UV rays for drying gel polish;
• autoclave for sterilizing instruments.

Cosmetology services will require purchase :

• special chair;
• mirrors with shelves and lighting;
• refrigerator for cosmetics;
• tool cabinet;
• special couch;
• sinks with cold and hot water;
• devices for carrying out procedures.

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

• combs, different in shape and purpose - 4 pcs.;
• straight scissors – 3 varieties;
• hair clipper;
• hair brushes – 3 pcs.;
• thinning scissors – 2 types;
• straight razor – 1 pc.;
• brushes for hair coloring;
• towels, napkins;
• curling irons of different thicknesses;
• hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

• hardware tattoo;
• deep and medium peelings using chemical compounds;
• rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education with a specialty in “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

• superficial and chemical peels;
• gentle hardware cosmetic procedures;
• medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

• administrator;
• accountant;
• cleaning woman;
• client manager;
• storekeeper;
• security guard.

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

• creating a growth system for young professionals;
• constant opportunity for craftsmen to improve their skills;
• ensure that new masters have clients;
• send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

• repair– from 150 thousand rubles;
• purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
• cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
• advertising costs: flyers, signs, banners – from 30 thousand rubles;
• salary for employees(depending on revenue) – 40-60 thousand rubles;
• accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be higher by the same amount. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

• The net profit of any service should be 30%, no less.
• Number regular customers After just six months of operation, the establishment should account for 60 percent of the total number of visitors.
• If cosmetics are sold, it should bring in 20% profit.
• To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
• The administrator receives 1% of all salon profits as a bonus.
• When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
• You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

1. Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
2. Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
3. Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
4. Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if you are a new businessman? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of ​​how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon under a franchise or in other words, franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

• organization of work and a detailed business plan are provided by the parent company;
• Sometimes advertising costs are also covered by the franchise representative.

Minuses:

• strict compliance with the instructions of the main company;
• The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

• proper marketing;
• advertising campaign;
• business processes;
• professional craftsmen;
• high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

• First, create a website and place all the services of the establishment on it, profitable offer, advantages of treatment, description of the qualifications of the masters, tell us about the cosmetic products you use.
• Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

• politeness to regular and potential clients;
• awareness of all salon services and all the features of their implementation;
• well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Approximate data:

• Monthly income - 240,000 rubles.
• Net profit – 64,175 rubles.
• Initial costs – 415,000 rubles.
• Payback – from 7 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article we will draw up a detailed business plan for a hairdressing salon with calculations.

Market analysis

If we talk about the hairdressing services market, it should be noted that the crisis and various economic changes react to it, of course, but not critically. A person cannot go long without a haircut. And if a woman has dyed hair, then she will definitely run to the salon as soon as her roots grow out. And here price will no longer matter as much as quality.

In total, there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% goes to the Moscow region.

It is noteworthy that the share of chain stores does not exceed 3%. Almost the entire market is based on the work of individual hair salons. Each of them has its own consumer.

It is quite easy for a new service provider to enter the market - it has no financial or competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Except for the salons that are very close by. It turns out that each hairdresser serves its own market segment, most often determined by location.

Almost 85% of the market is middle or economy class salons. When determining the cost of services, it is worth focusing on the prices of this particular market segment. VIP and luxury hairdressing salons need not be taken into account. They serve a separate stratum of society.

Thus, the main competitor is small suppliers of hairdressing services that have an average market price or below the market price. Their individual influence on the sphere is not significant.

Of course, the most frequent consumers of the service are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with average income who actively take care of themselves (age 18-55 years), as well as men with average or above average income aged 20-45 years. Children are also potential consumers, but, as a rule, parents bring them to get their hair cut at the same place where they themselves use hairdressing services.

SWOT analysis

When drawing up a business plan, you need to take into account external factors that can positively or negatively affect the business. They cannot be changed, but it is quite possible to minimize the threat. External opportunities include:

• Hiring more qualified personnel.
• Increasing external investment in the project.
• Development of relations with suppliers of raw materials and equipment, emergence of permanent suppliers.
• The emergence of new technologies and the possibility of their implementation.

If we talk about external threats, we cannot fail to note the following factors:

• An increase in the level of competition and, as a result, a decrease in the average market price.
• Changing tastes and preferences of consumers.
• Complications associated with the legislative side of the project, the emergence of new requirements, the need to comply with them.

In addition, the hairdressing salon has its own strengths and weaknesses, which will need to be worked with throughout the entire time. So, to strengths can be attributed:

• Good location.
• Qualified personnel.
• High quality equipment.
• Acceptable prices.
• Quality service.

Weaknesses will be:

• Lack of experience in this field.
• Lack of client base.
• Zero image of the organization, they don’t know about it.
• Narrow range of services.

Opportunity Assessment

Number of working days in a week: 7.

Operating mode:

In total, the hairdressing salon will work 80 hours each week. Let us remind you that the maximum weekly hourly output by law must be no more than 40 hours. Thus, the organization must have at least 2 hairdressers.

At first, 2 masters per shift will be enough. In case of high demand and a large number of clients, an additional work unit can be hired. The premises must be equipped in such a way that there is room for one more employee.

Organizational and legal aspects

1. Official registration. Individual entrepreneur or LLC. You only need to pay the state registration fee, which is 800 rubles. the manager can do it on his own if needed. Additionally, you can order a print and a printed version or the Unified State Register of Individual Entrepreneurs, respectively. Remember that the type of activity must be indicated there. To do this, you need to find a suitable OKVED code. In the case of a hairdressing salon, it will be – 93.02 Provision of services by hairdressing and beauty salons. It includes not only hairdressing services, but also manicure, pedicure, and facial massage services. If in addition you are engaged in the sale of wigs or cosmetics, you must include this activity in the register with the appropriate code.
2. The tax regime can be chosen either UTII or simplified tax system. Here the choice depends on the specific case.
3. Remember that the lease must be official! No verbal agreements. If the premises are owned, this fact must be confirmed by the presence of appropriate paper.
4. There is no requirement to obtain a license to provide hairdressing services. However, if you provide cosmetic services there, then a license is required.
5. It is necessary to purchase a cash register and register it with the tax authorities. This is provided that you do not use UTII.
6. Before you use the cash register for the first time, you must notify Rospotrebnadzor about the start of work. This can be done at the city administration. You need to have with you: a passport, an application, a certificate of registration of an individual entrepreneur or LLC, a lease agreement, documents confirming the presence of a cash register.
7. There are sanitary standards for hairdressing salons. They are clearly stated in SanPiNe 2.1.2.1199-03, just dedicated to hairdressing.
8. It is worth coordinating the opening of the salon with the SES and firefighters. Each of these authorities will most likely put forward their own demands. So, for the SES it will be necessary to submit documents such as:

• Agreement on waste removal and disposal.
• An agreement with a dry cleaner to wash the necessary linen.
• An agreement for carrying out measures to treat the premises, including deratization, disinfestation and disinfection.
• An agreement that confirms that fluorescent lamps are removed and disposed of properly.

You will also have to acquire a log indicating that the organization keeps records of the consumption of disinfectants.

All workers must be familiar with safety regulations. This is recorded in the appropriate log book.

Make sure you have bars on the windows (if necessary), an evacuation plan, a ventilation system, and fire safety equipment.

Please note that there is no need to obtain permission. However, failure to comply with the rules in the future may result in a fine or closure of your hairdresser!

1. All hairdressers must have not only a health certificate, but also relevant certificates of completion of courses in their specialty. In addition, they must undergo a medical examination annually.

Please remember that certificates are required to provide the following services:

• manicure;
• pedicure;
• makeup;
• care for body, face and hair.

Drawing up a marketing plan

When developing a strategy, it is very important to decide on the name of the organization. The style of the hairdressing salon should be consistent with the name. Pay attention to interior details. It is better to choose a name that is memorable and catchy. It’s good if it is immediately associated with the corresponding type of activity.

At first, clients will come, learning about your hairdressing salon exclusively from advertising campaigns. Only then will the word of mouth system start working.

The following types of advertising should be used:

• A bright and catchy sign.
• Distributing leaflets and flyers on the street, as well as delivering them to nearby houses.
• Carrying out promotions in shopping centers with the distribution of discount coupons.
• Advertising in newspapers, on television.
• Internet advertising (including contextual advertising, creation and promotion of your own group on social networks).
• Entering information about the organization into all existing city catalogs.

Along the way, you may want to create your own website. Remember that it should not only be beautiful and informative, but also easy to use.

Income calculation

Due to the fact that we do not have a lot of initial funds, and the main competitors will be small middle- and economy-class hair salons, the price must be set at the market average level. It is very important that workers have sufficient qualifications. The quality of service should not be inferior to competitors. The average bill at a hairdresser is 400 rubles. A men's haircut can cost 150-250 rubles, but women's haircuts can cost up to 800 rubles, and if with coloring, for example, it will be much more.

The average price of the service is 400 rubles. The average traffic volume is 10 people per day per 1 technician. Total 2 masters for 4000 rubles. they will make 8000 rub. revenue per day.

Total monthly revenue: 240,000 rubles.

Drawing up a production plan

The work can be carried out in an ordinary one-room apartment. The main thing is that it be converted into commercial real estate.

Remember that one hairdresser should have at least 7-8 m2. We have 2 hairdressers. If we consider that the area of ​​a one-room apartment is approximately 40-50 m2, then there will be an additional reserve space that can be used to attract another hairdresser to work.

It is better to choose a room that has already been renovated. In any case, some modifications will be needed. Especially if the apartment does not comply with fire safety rules (no ventilation, no evacuation plan). This also includes the installation of special sinks for work.

Of course, the most important component of any hairdressing salon is the equipment. This includes chairs, tables, necessary tools (curling irons, hair dryers, etc.), counters, mirrors, cabinets, drawers, bins, shelves, racks. In a word, everything that is connected with the work of hairdressers.

Furniture includes an administrator's chair and desk, hangers, and armchairs for waiting visitors.

In terms of equipment, you will need a laptop for work, a telephone for receiving calls, and you can also install a music center to create an appropriate or relaxing environment.

Particular attention should be paid to the clothing of staff. It is better to order a uniform from a special company. Have them make clothes in a specific color scheme, with the logo or name of the organization. This move will instill confidence in customers. They will understand that the establishment cares about its own reputation and pays attention to even the smallest details.

4 hairdressers will work in the organization. 2 people per shift. Work 2 through 2. There will also be 2 administrators who carry out wet cleaning several times during the day.

To attract professional hairdressers, it is worth considering working conditions that are beneficial for them (possibly a larger percentage of the cost of services, bonuses). The quality of services will directly affect the number of clients.

Initial costs

Financial plan

Monthly income: 240,000 rubles.

Monthly costs:

Net profit before tax: 75,500 rubles

Tax amount (USN, 15% of the difference between income and expenses): 75,500*0.15= 11,325 rubles

Net profit: 64,175 rubles.

Payback: 415,000/64,175= 6.46. Therefore, the business will pay off in about 7 months, at least. But the first 1-3 months will be a promotion period and there may not be many clients. Therefore, on average, you can take 10 months of payback.

Risks

When starting a business, it is very important to take into account all possible risks and try to minimize them. When opening a hairdresser, pay attention to the following risks:

1. Economic risks . These include:

• Possible insolvency of the business owner.
• Decreased demand.
• Price reduction.
• Inflation.
• As a result, a decrease in income.

To combat them, a more flexible pricing policy, provide high quality services, work with clients, conduct advertising campaigns.

1. Production risks . They entail a decrease in income.

To avoid these risks, it is necessary to promptly replace and repair equipment and have a clear schedule for performing this work.

1. Financial risks.

It is worth thinking about attracting investment and considering the option of taking out a loan. If possible, you can insure not only property, but also specific risks. It is very important to develop a competent and very detailed strategy that will help the organization get into the zone of profitable operation.

1. Natural risks.

You can avoid them by insuring your own property.

I would like to give a few more tips:

If you feel that clients are not coming to you, run advertising. The most effective in today's technological age is advertising on the Internet. Order contextual advertising, for example.

Don't try to save money on equipment. This will reduce the quality of the service provided. In addition, low-quality equipment may break. Pay attention to finding a reliable supplier. Be sure to review all certifications. And when purchasing, do not throw away guarantees and receipts.

It is also better to purchase raw materials in bulk. Find a local supplier or work with a company that provides professional cosmetics directly. This not only saves money, but also ensures the reliability and quality of your products.

In the future, you can also sell cosmetics at retail. Just don’t forget to include the corresponding OKVED code in the extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities.

Take the time to find professional craftsmen. Half the success of your business depends on them. Be sure to work with them, send them to new courses.

If you cannot find qualified specialists, contact special schools that train future hairdressers. Select the most promising ones and offer them a job.

To reduce costs and increase control over the business, some entrepreneurs independently act as an administrator in shifts. Thus, consumption is reduced by the amount wages one administrator and goes to your net profit.

You can provide manicure services together with hairdressers. To do this, check out.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Don't judge harshly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

How to open a hair salon from scratch step by stepis a question that concerns those who are eager to develop their own business project in this direction. Private entrepreneurship is gradually occupying a niche in many areas of activity, and in our article we will talk about how future businessmen should act when opening their own hairdressing salon.

What does it take to open a hairdresser? Where to begin?

Persons who have the right to reside or reside in Russia, i.e., both individuals and legal entities, can open a hairdresser.

As with starting any other business, you should start by drawing up a business plan. Next to open you will need:

What is the difference between a hairdresser and a beauty salon?

At the legislative level, there is no clear gradation between these two concepts, but something similar is assumed according to GOST No. R 51142-98, approved. Decree of the State Standard of the Russian Federation dated March 2, 1998 No. 31, according to the provisions of which hairdressing services are provided by establishments of 3 types, which differ in the quality of the services provided:

• beauty salons (luxury class);
• hairdressing salons;
• hairdressing salons.

How to open an economy class hair salon from scratch?

If you do not have a very large amount of money, then you can start your own business with a small hairdressing salon. After all, you can place one almost anywhere - right up to an apartment located on the 1st floor (a separate entrance is required). This circumstance will not prevent you from developing your own client base, and opening an economy class establishment in short time. Such small hairdressing salons provide services at affordable (budget) prices and are usually located in residential areas.

To open them, the same steps are taken as mentioned above, while costs are significantly reduced due to the rental of premises located not in the central part of the village, as well as a smaller set of hairdressing equipment and a smaller number of employees (1-2 masters are enough). Since small hairdressing salons are often opened by one person, in this case it is preferable to choose an organizational and legal form such as an individual entrepreneur: with equal opportunities, your tax rates will be lower than those of legal entities, and the degree of responsibility will be less.

What documents are needed to open a hairdresser in 2017-2018?

If you have already decided what kind of establishment you intend to open (an economy-class hairdresser, a hairdressing salon or a luxury salon), then you just need to obtain permission to provide such services. There is no mandatory licensing for this type of activity (unless you also intend to offer cosmetology and medical services). However, it is necessary to obtain a certificate of conformity for some materials and technological equipment, as well as documentary evidence of the services of workers. Do you need any other documents to open a hairdressing salon? Yes, of course: no one exempted the entrepreneur from obtaining permits. For these purposes, you need to visit the fire inspectorate and SES and fulfill all the requirements set by these authorities.

It will be necessary to conclude agreements with a number of counterparties. These could be, for example, organizations that remove and dispose of garbage, or laundries where work clothes, towels, negligees, etc. will be washed. We must also not forget that working with clients requires that hairdressers have sanitary books. .

How much does it cost to open a hair salon?

In 2017-2018, the hairdressing business is among the least expensive. If we talk about how much it costs to open an economy class hair salon (literally for 2-4 chairs), then 250-350 thousand rubles will be enough.

For example, let’s calculate the cost of one workplace:

• chair (hairdressing pneumatic) - 5-6 thousand rubles;
• dressing table - 3-3.5 thousand rubles;
• hair wash - 12-14 thousand rubles;
• cart - approximately 3 thousand rubles;
• plus related products (gloves, curlers, combs, etc.) - within 30-40 thousand rubles.

The result is about 60 thousand rubles.

To calculate the full cost of opening a hairdressing salon, it is enough to multiply the cost of one workplace by the number of chairs that are planned for your hairdressing salon. For example, if there are 4 of them, total amount will be 240 thousand rubles.

Let's add here:

• the price of the premises or the cost of renting it (in the latter case it is about 25-100 thousand rubles per month);
• re-equipment of the premises in accordance with the requirements of the fire inspection and SES - 50 thousand rubles;
• staff salaries - within 20-40% of revenue per shift for each master;
• documentation from the Federal Tax Service and stamp - 5-10 thousand rubles;
• approximately the same amount will have to be allocated to pay for accounting services;
• advertising costs, although their cost is difficult to determine (in addition, it is likely that you will find a way to organize one for free).

Of course, all the figures given are approximate, since much depends on the locality, the space occupied by the hairdressing salon, the quality and quantity of equipment, inventory and the list of services offered. But by and large, 450-500 thousand rubles should be enough for opening.

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If medical and cosmetology services are additionally offered, the cost of the establishment can increase (approximately) up to 200 thousand dollars. Well, if we are talking about a luxury establishment, then the amount can reach 500 thousand. e.

So evaluate your capabilities, including financial ones, realistically, and don’t be afraid to start with an economy class establishment, because this is a completely promising project that can become an excellent starting point for creating your own hairdressing empire in the future.

How to open your own hairdresser from scratch - systematization of information

Having summarized all of the above, let's now systematize the available information and create an algorithm for opening your own hairdressing salon step by step:

Step 1 - drawing up a business plan.

Step 2 - registration with the Federal Tax Service.

Step 3 - obtaining permits.

Step 4 - choosing a room.

Step 5 - purchase of equipment, tools, consumables.

Having gone all this way, you can start and promote your business.

A few nuances of opening a hairdresser

Room

It is advisable to find premises closer to the center of the village or in its busiest areas. It is highly desirable that there is enough space on the façade to accommodate outdoor advertising. In addition, the room must be isolated and have a separate entrance, plus it must contain:

• autonomous ventilation system;
• utility rooms intended for storing materials and cosmetics, storing waste, dressing room, etc.;
• guest area and toilet.

It is also possible to combine some zones in agreement with the SES. It is advisable to allocate a separate office to the manicurist (if one is expected to be available). When using premises located on the ground or basement floors, you will need to obtain a special permit from the sanitary and epidemiological station. In addition to all that has been said, hairdressing salons provide fluorescent lighting for the working area.

As for the space standards for organizing 1 workplace, at least 5 square meters are allocated for it. m, provided that there is a separate room for washing hair. The distance between the chairs cannot be less than 1.8 m, and the distance from the walls to the chairs cannot be less than 70 cm. A minimum of 1 hair-washing sink per 2 chairs is also required.

Equipment

In addition to the above, you will need to purchase dryers (at least 1 per 3 workplaces), bins for storing hair, cabinets (boxes) for linen (clean and dirty). You need furniture for the guest area, a cash register, etc. It is important to purchase certified equipment from trusted suppliers.

Staff

When selecting employees, pay attention to documented confirmation of the degree of their skill. In addition to hairdressers and manicurists, do not forget to hire a cleaner, administrator, and accountant. A larger establishment may require a cloakroom attendant and a manager.

Conclusion

Opening a hair salon has its pros and cons, just like any other business. The advantages include the demand for services and stable profitability. As for the negative aspects, the main one is high competition.

For a business of this kind to pay off, it may take from a year to a year and a half, and you can count on making a profit from the third month of work (subject to the high professionalism of the craftsmen and an equally high level of service). If you cannot attract a sufficient number of visitors from the first months of work, then take the necessary measures to change the situation.

For example:

• conduct a full-scale advertising campaign;
• expand the list of services provided (develop a system of discounts, organize the provision of services at home, etc.);
• try to hire craftsmen with their existing client base.

In a word, turn on your imagination - and everything will work out for you!

A guide to opening an economy class hair salon, where to start, the required equipment indicating the cost of 1 workplace, the necessary personnel and much more.

 

A hairdressing salon as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and collection of a large number of permits, and is quite profitable.

Where should you start opening a hairdressing salon?

First of all, you need to decide on the scale and format of the future enterprise:

• Small establishment economy class, providing inexpensive hairdressing services to the population. Such establishments are designed for 1-2 working chairs and are usually located in residential areas of cities.
• Salon, in which the range of services provided is much wider, and additionally offers cosmetic procedures and nail services. They work in a higher price category.
• Elite, characterized by a high level of service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing access to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hair salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions they may not be in demand at all.

According to experienced specialists, the creation of an economy-class hair salon is the most viable business project and the most reliable object for investment.

Defining the concept

A business project begins with setting a goal, which is to open an economy class establishment with 2-3 seats, providing the following services:

• haircuts - simple, model;
• creating styling and hairstyles;
• implementation of hair care procedures;
• hair coloring;
• hair curling;
• shaving.

At the beginning of the activity, such a basic range of services will be sufficient. Gradually, as it develops, it can be significantly expanded.

Registering a business

In general, when opening a hairdressing salon, you can register it as an individual entrepreneur or as a legal entity in the form of a limited liability company.

For a number of reasons, the most optimal organizational and legal form in this case is an individual entrepreneur. Why?

• Firstly, potential consumers of services - individuals.
• Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of the LLC is significantly higher.
• Thirdly, registration of an LLC is impossible without a minimum authorized capital, drawing up constituent documents, and the presence of the necessary attributes - legal address, current account, round seal, etc.
• And finally, individual entrepreneurs have fairly easy accounting and low taxes.

If several people decide to pool their efforts and finances to open a hairdressing salon, then the most suitable form will be an LLC.

As for OKVED codes, the following will suit you:

• 93.02 - “Provision of services by hairdressing and beauty salons” - the group includes: hair washing, cutting and trimming, styling, tinting and dyeing, hair straightening and curling, beard trimming, shaving, cosmetic facial massage, makeup, pedicure, manicure, etc. .
• 52.33 - “Retail trade in cosmetics and perfumes” and 52.13 - “Other retail in non-specialized stores” if the hairdresser plans to sell cosmetics and skin and hair care products.
• 85.14 - “Other health care activities” and 93.04 - “Physical and recreational activities” - are suitable for expanding business and include activities to improve a person’s physical condition and ensure comfort (solariums, baths, saunas, weight loss and weight loss procedures , massage rooms, etc.)

Features of taxation

It is worth noting the changes in tax legislation that came into effect on January 1, 2013 and relate to the provision of hairdressing services to the population by individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, simplified tax system, and also switch to the patent system PSN (letter of the Ministry of Finance of Russia dated January 25, 2013 No. 03-11-11/31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the expected annual income is more than 900,000 rubles per year, it is more advisable to purchase a patent, the cost of which is calculated using the formula: Estimated annual income from a hairdressing salon * 6%.

Thus, for the city of Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Moscow Law of October 31, 2012 N 53 “On the patent taxation system”).

It should be noted that PSN can be used exclusively by individual entrepreneurs, while the average number of employees in the tax period should not exceed 15 people.

Required Permissions

A hair salon license is not required to operate. However, a sanitary and epidemiological certificate for public utility services will be required.

• According to current legislation (Resolution of the Government of the Russian Federation dated July 16, 2009 N 584), before starting hairdressing activities, it is necessary to submit a notification of the start of business activities to Rospotrebnadzor.
• The equipment, premises, and conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
• The hair salon premises must comply with all established fire safety standards.
• Hairdressers are required to have medical records.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided and their compliance with all norms and standards.

Requirements for the premises of a hairdressing salon

The choice of location of the establishment must be approached very carefully, because the income the hairdresser brings in directly depends on this. The optimal place to open an economy class establishment is in residential areas. When choosing a premises, you should pay attention to the availability of utility and electrical networks, and its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hair salon. - an area comparable to the size of a one-room apartment. It should, however, be taken into account that a hairdresser cannot be located in residential apartments, except in cases of transferring them to non-residential use.

When creating a technological project, it is worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, finally, they draw up a design project.

As a rule, the selected premises will have to be renovated. In this case, you should carefully approach the choice of a construction company and pay close attention to the clauses of the contract for repair work.

Required equipment

Not a lot of equipment is required for a small hairdressing salon, but do not forget - it must be of high quality. You should choose professional equipment intended for salons: household equipment will fail because it is not designed for significant loads.

To work you will need:

• Equipment and appliances: hair dryers, dryers, hair clippers, chairs with a hydraulic mechanism (according to the number of workstations), one sink equipped with a chair.
• Tools: combs, scissors, clips, curlers, razors.
• Interior items and furniture: wardrobes, bedside tables, mirrors, sofa, coffee table, armchairs or several chairs for the waiting area, hanger, computer table.
• Textiles - towels, capes, napkins, uniforms or workwear.
• Cosmetics and consumables.
• Computer.

Specialized companies that provide full-service salon equipment can help you select hairdressing equipment. In addition, there are quite a lot of online stores where you can independently select everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out equipment suppliers for beauty salons and hair salons.

How much does it cost to organize one workplace?

Let’s calculate the cost of a hairdresser’s workplace using the example of the popular equipment supplier Image Inventor LLC:

	Name	Col.	Price
	Sink "LENA" Frame: metal. Overall dimensions (LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. Lifting mechanism: pneumatic. Base: five-pointed chrome.	1	5700 rub.
	Dressing table “Sapphire” Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	Hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add to this list related hairdressing products, such as bowls, brushes, gloves, curlers, clips, brushes, elastic bands, etc., it turns out that the minimum cost of equipment for one hairdressing station is about 40,000 rubles.

Consumables (paints, shampoos, conditioners, etc.) are purchased, as a rule, for 3 months of use. These costs are estimated at approximately 20,000 rubles.

In total, the equipment of one workplace requires an investment of about 60,000 rubles.

Personnel requirements

For an economy class hair salon you will need:

1. administrator,
2. 3-4 craftsmen working on a variable schedule,
3. accountant (part-time or outsourcing).

There is no universal way to find a good master. You can prefer young specialists or opt for more experienced ones, but it is worth considering that the latter will most likely cost more. You can search for workers through advertisements, via the Internet, and through recommendations. Of course, a successful choice of specialists is an important component in deciding how to attract clients.

The salary of a hairdresser is usually set at 20-40% of revenue. It is necessary to formalize labor relations with employees and remember that everyone working in a hairdressing salon must have health certificates.

It is also worth considering the following feature of the business: regular clients, as a rule, want to be served by a certain master, therefore, if a specialist is fired, the salon will most likely lose the clients served by him.

Franchise on the topic:"Hairs are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

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Today there are a huge number of areas for business. The hairdressing industry is in demand today more than ever. After all, women always want to look chic and men want to support. It is for this reason that setting up your own hairdressing salon may well bring significant income. But to open such a business, you need to work hard. If you are ready to work day and night, then this option is suitable for you. So how to open a hairdresser? Let's look into this issue.

What is the difference between a hairdresser and a salon?

When developing a business plan, you need to decide what type of establishment you want to open. This could be an economy class establishment or an elite salon. Both options have their advantages and disadvantages.

An economy class establishment offers a standard range of services. The list may include haircut, coloring, styling, manicure, perm. These are the services that the vast majority of clients require. Such an establishment could well be located in a small mall or residential area. What does it take to open a hairdresser of this class? First of all, you will need the necessary furniture and tools. In addition, there must be warm water in the room. The establishment also needs to be renovated. As for the level of staff training, it should be standard. It is unlikely that a high-class master would agree to work in such a salon. Such establishments are characterized by a stable flow of customers. They provide a permanent income to the owner of the hairdressing salon.

The next level is a mid-level hairdresser. Masters with a high level of training usually work here. In addition to standard procedures, hair restoration and lamination are performed here. In such an establishment it is already possible to organize a beauty salon. Prices here will be slightly higher than in economy class hair salons, but the quality of the work performed will also improve significantly. How to open a hairdresser? Where to begin? To organize the work of an establishment of this class, you need to buy high-quality modern equipment, as well as high-quality materials that you may need to perform various procedures. Indoors, before opening, be sure to do good repair. Particular attention should be paid to advertising signs.

Who makes up the main clientele of a salon of this class?

1. People who want to look good but don't have the luxury of going to an upscale
2. Young people who want to look stylish. They do not yet have the opportunity to visit a high-class beauty salon.
3. Middle-aged ladies who simply want to take care of themselves and do not require any extraordinary services.

How to open an elite-class hairdresser? The main category of clients of such establishments are wealthy people who can afford to pay a tidy sum for taking care of their appearance. Accordingly, the requirements for such a salon are higher. It should be modernly renovated using original design solutions. Masters must use the best high-class equipment. The same rule applies to cosmetics for clients. Masters in such a salon must have extensive experience and always study the latest fashion trends. To stay in shape, they must constantly undergo advanced training and courses. A hairdresser in such a salon must be able to fulfill any desire of the client. The main goal of an elite salon is to please the visitor as much as possible. Services such as designer haircuts, cosmetic procedures and others should be available here.

Risks

How to open a hairdresser from scratch step by step? Before starting this type of business, it is recommended to consider all the risks that can be expected in the work. Let's deal with the most problematic issues.

1. The biggest risk is rising prices for cosmetics. This unpleasant situation can lead to partial loss of profits. However, you need to be prepared for such difficulties at all times. The price will rise periodically. To avoid sudden surprises, you can enter into supply agreements in advance for a certain time. During this period, the price of materials cannot increase.
2. Loss of regular customers. This situation is quite natural some time after the opening. To avoid customer churn and attract new ones, it is necessary to constantly monitor the quality of services provided. Periodic promotions are also encouraged. This will help not only update your client base, but also improve the quality of work.
3. Staff departure. It is clear that a good master can open his own personal business or go to another salon. Following him, a certain number of clients may leave. To avoid this situation, it is necessary to show a loyal attitude towards staff. In some cases, concessions may have to be made. You can also reward employees with bonuses for a job well done.

Seasonality

Some of the services are seasonal. This has a significant impact on the amount of money earned. When salon visitation activity drops, employees can be sent on vacation. During the season, if the need arises, additional staff can be hired to meet the level of demand. In this case, you can avoid additional costs.

Opening a hairdresser: what needs to be done?

Let's look at how to open a hairdresser step by step.

You can start a business from scratch based on the following points:

1. First you need to formalize your activities. You can register as an individual entrepreneur. Then a simplified taxation system will apply to you. For doing business today, this option is considered the most acceptable. It keeps payments to a minimum.
2. It is better if you have a diploma as a hairdresser.
3. To start a business, you need to rent a room and make repairs in it.
4. Before starting work, you must obtain permission from the fire inspectorate and the SES.

Step-by-step instruction

How to open a hairdresser from scratch? There is a simple algorithm that you need to follow to get your own highly profitable beauty business.

1. The first thing you need to do is decide on the location. You should not try to immediately get a room in the center. At first, you can take a small office building V
2. Decide on a format. Make a list of services that you will provide to your clients. The main thing here is to objectively assess your own capabilities and strengths.
3. Preparation of documents. All bureaucratic issues must be approached with special care, otherwise you risk serious fines.
4. Create a business plan and budget. This is an extremely important point. It is necessary at the initial stage to understand how much money is required to run a business. In addition, at this stage you will be able to decide on the class of the establishment.
5. Purchase of equipment. Even to open an economy-class hairdresser, you need to purchase high-quality equipment and furniture. The overall impression of a hairdresser is greatly influenced by the environment.
6. Recruitment. It is necessary to create comfortable working conditions for craftsmen.
7. Advertising campaign and promotion. You are opening a new establishment that you need to tell potential customers about. Therefore, at first, open hairdressing salons must invest money in advertising. It will help you build a client base.

How to choose a room?

One of the most important aspects when starting a beauty business is the choice of premises. The key to success is the right location. Where is it profitable to open a hairdresser? If you choose premises in the city center, then you will have to budget a significant amount for rent or purchase. This, accordingly, will force you to increase the cost of services. This state of affairs can turn off many potential clients. Therefore, if you are just starting your own business, it is better to choose premises in a residential residential area. By setting a reasonable price for services, you can quickly build a client base. There are also a number of requirements for the office itself. The area depends on the number of workplaces. According to the standards, seven square meters are allocated for each chair.

Equipment for work

How to open a hairdresser? To get started, you will need to purchase a starter kit of equipment.

What does it include:

• the necessary set of scissors for every master;
• curling iron and hair dryer for each employee;
• shaving accessories;
• trimmers;
• mirrors and combs in assortment;
• armchairs;
• hangers and cabinets;
• storage space for tools.

Here is the simplest and most budget-friendly set. If you want to open an elite salon, then equipment must be purchased in accordance with the list of services provided in it.

What documents are needed to open?

The next important step is collecting necessary documentation. Without it, it is impossible to open your own business.

What is necessary:

1. Registration as an individual entrepreneur, choice of taxation system.
2. Purchase of cash register equipment. The device must be registered with the tax office.
3. Submit a notification to Rospotrebnadzor about the opening of a hairdresser. This must be done before the first digit is entered on the cash register.
4. Obtain permission to work in the fire department and SES. Each master must have a certificate and a health book.

Where to find employees?

Next important stage- personnel selection. All the craftsmen you hire must have the appropriate qualifications. Recommendations and work experience are also important. The level of your entire establishment will depend on these indicators. An elite salon should employ craftsmen who can perform any task, even the most creative one. For an economy class establishment, it will be enough to hire hairdressers who can perform simple haircuts for a reasonable fee.

Advertising campaign

At the initial stage, there is no way to do without advertising. It is better not to save on this expense item. When opening, you can place several banners in the area where the salon is located. You should also make a beautiful sign and submit an advertisement in a local print publication. This will help you attract potential clients and achieve success quickly.

Business planning

Is it possible to open a hair salon using a limited budget? It will be necessary to spend 5,000 rubles to create an individual entrepreneur. The cost of renting or purchasing premises will depend on the area. At least 100,000 rubles should be allocated for this expense item. To purchase equipment, you should spend 10,000 rubles on a specialist. You also need to budget about 20 thousand for the purchase of consumables. As for advertising, at first you can use free means. You should budget about 50 thousand rubles for accounting. The master should receive approximately 40% of the daily profit. Here are the main factors to consider when writing a business plan.

Conclusion

In this review, we looked at how to open a hairdresser from scratch. Here the main stages of running this type of business were highlighted, and the main expense items were identified. Considering all the information presented above, you can easily start your own business. Most importantly, you should not be afraid of various risks that may arise during your activity.