How to open a hardware store from scratch. Business ideas in agriculture

The hardware store offers a variety of everyday goods needed to maintain order, cleanliness, and make your apartment, private home, or garden comfortable. Open hardware store it is possible in almost any city in Russia, and it will be in demand, but you should take into account a lot of points that directly affect the success of this project. Therefore, we propose to consider a business plan for a hardware store, an example of which we will present in this article.

Project Summary

The opening of a small household goods store is planned in a medium-sized city with a population of about 300 thousand people. The store is aimed at providing goods to a wide target audience. The most relevant range of household goods at low prices. In accordance with this customer need, we will form an assortment. We position ourselves as a useful convenience store, located in a large residential area of ​​the city.

The store's opening hours are 5 days a week from 08:00 to 19:00, closed on Mondays.

Main competitors:

• Similar hardware stores.
• Household departments of supermarkets.
• Construction hypermarkets.
• Fixed price stores.

Main risks

To open a store in a short time with minimal extra costs and potentially high profitability, you will need to draw up a business plan for a hardware store with calculations. This will take into account the costs of premises, equipment, wages employees and other planned expenses. Also in the plan it is necessary to calculate the potential profit starting from the 3rd month of work. In accordance with it, the estimated profitability of the project is calculated. This will help you understand how realistic it is to make money from a store, taking into account the geography of sales, target audience, starting and monthly investments.

Business registration

To open a hardware store, you must register with the local tax authorities. We choose the “individual entrepreneur” registration form. Registration period is no more than 1 week. The package of documents is minimal. In this case, we choose the UTII system.

OKVED for registration: 47.19.1, 47.19.2, 47.52.7, 47.59.2, which include trade in various household goods.

In addition, we will need permission from the fire department to use the premises as a store.

Registration costs will be about 5-7 thousand rubles.

Search for premises

Our hardware store will be located in a residential area, on the first floor of an apartment building. We rent premises with a total area of ​​50 sq. m. m. The trading floor will occupy 30 sq. m. m, 15 sq. m will be occupied by warehouse and technical premises and 5 sq. m - bathroom.

The cost of renting the premises will be about 30 thousand rubles per month. The store will need to undergo cosmetic repairs, which will cost at least 70 thousand rubles.

We will pay monthly utility bills in the amount of 5 thousand rubles per month. When choosing a room, we will pay attention to the location. The entrance should be from the central side; a high level of traffic is essential. The premises themselves must be in acceptable condition, without the need for major construction work. All utility systems are checked for functionality.

Commercial equipment will be installed in the premises. Equipment estimate in the table:

Product categories

The store will offer the following product categories:

• Household chemicals, napkins, toilet paper, sponges and other household goods.
• Kitchen equipment, dishes.
• Glue, tape and other stationery.
• Products for the garden and vegetable garden.
• Tools for the home.

Staff

At first, it is planned to do without staff. The work will be carried out in the format of a small family business, the spouses will work alternately and jointly perform all other functions.

The household goods store is relatively small; separate consultants are not required to monitor customers and control the entire sales floor.

Marketing and advertising

The key points are weekly monitoring of prices and assortment of competitors.

When opening a store, you need to order an attractive sign and install a pillar at the entrance. We will also print advertisements and post them around the area, informing buyers about ourselves. 90% of purchases in our store are unplanned, so the store must be visible from afar.

You should allocate about 15 thousand rubles per month for POS materials (posters on the street and indoors with new products, promotions, discounts).

Every season there will be discounts and sales on goods and seasonal materials: garden tools and materials. At the end of winter there is a sale of winter brooms and shovels.

Expenses and income

Here we will bring general expenses for opening and maintaining a store, we will analyze investments, and set a sales plan for the 3rd month of operation of the outlet. Let's calculate the profitability and profitability, the payback of the starting sums.

Start-up costs

Income

From the third month we set a sales plan by category:

The resulting figures are net profit after deducting the purchase price of the goods.

After deducting fixed costs, what remains is:

90,000 – 40,000 = 50,000 rubles. A fixed amount of tax payments will require about 3 thousand rubles.

Profitability is at the level of 35%.

The payback period of the project is 1 year.

Eventually

Business in a hardware store is not the most profitable business, but its main advantage is the constant demand for everyday goods and a wide audience. What is important is the assortment of the most necessary things that are not available in supermarkets (or are available, but at inflated prices). As soon as the costs are recouped, it will be possible to open 3 more such stores in other areas of the city.

You can also increase the size of the store, supplement the assortment with electrical appliances and construction equipment to expand the target audience. As the number of retail outlets increases, we will hire 6-8 more sales consultants.

So, you decided to do own business. A completely logical question arises: where to start? First of all, you should think carefully about how prepared you are for difficulties and risky investments of money, whether you know enough about the field of activity that you plan to engage in. Then step two is to choose the specific type of product or service that you will offer to potential clients. Well, after all the long deliberation, step three is to competently draw up a business plan. It will need to clearly indicate your goals and objectives, as well as ways to achieve them.

Let's say you decide to open a hardware store. With the help of a business plan, you determine the range of products.

Products for the garden and garden;
. Household goods;
. Disposable tableware
. Construction Materials;
. Household chemicals;
. other.

Store location - a hardware store should be located in a densely populated area with good traffic.

Personnel - for a store with an area of ​​100 sq.m. As a rule, 2 sellers are enough. It is also necessary to think over a system of salaries and motivation for staff.
Suppliers - goods for the store can be purchased both via the Internet and from wholesalers, as is convenient for you.

Taxation is an acceptable form of taxation for retail household goods is UTII. In addition to UTII, you must pay personal income tax (13%) and unified social tax (34%).

Calculate approximate income and expenses and the payback of the store based on the store area, number of staff, purchase price of goods, advertising and equipment costs.

The more successfully a business plan is drawn up, the greater the chances of attracting sponsors, investors and creditors. The easiest way to start drawing up a plan is with regular notes in a notebook, where all the ideas for promoting your household goods store, organizing the work process, sales methods and ways to attract customers will be outlined. Then, after a while, return to the notes, add something new, cross out unnecessary ones. In general, try to structure what you write, and based on what you receive, make a plan. Ideally, its volume should not exceed twenty to twenty-five pages.

A standard business plan for a household goods store must necessarily contain the following points:

Title page
. Introductory part. Specifying a goal
. Description of the business you plan to start
. Analysis of the household goods market
. The area where the store will be located
. Personnel and store management methods
. Financial calculations
. Financial growth
. Documentation
. Development prospects
. List of business and personal recommendations

Of course, it would be a good idea to read literature and online resources on this topic, communicate with other entrepreneurs working with household goods, and simply go to hardware stores to get acquainted with the product and note for yourself the advantages and disadvantages of this business.

It is important that the business plan is drawn up by you personally; you can only download examples of its preparation from the Internet. Then your plan will be unique and will have a greater chance of being implemented.

Household goods are things that may be needed at any moment, so buyers usually go to the store that is “at hand” to buy them. For example, in the nearest grocery supermarket or in a pavilion next to the bus stop. The household assortment is very wide: household chemicals, kitchen utensils, various tools, gardening tools, and so on. If you are thinking about how to open a hardware store, first decide what product groups you want to deal with. This determines the size of the premises you will need to find and the amount of initial capital.

To create a universal hardware store, you will need a fairly spacious room - from 100 sq.m. If you focus on two to three product groups, the store area can be 50 square meters. m and less. As for the investments required to open a business, their amount directly depends on the size of the retail space: the larger the premises, the more expensive the rent and the more money you will have to spend on filling all the shelves of your store with goods.

Individual entrepreneur registration

Before you start choosing a room,... The IP form with . You can start working on the “imputed” market, if it is provided in your region for trading household goods.

When choosing types of activities according to OKVED, immediately include all possible codes suitable for trading household goods. This way you will provide yourself with flexibility in your assortment without having to contact the tax office to enter additional codes.

At the next stage, draw up a business plan for a household goods store:

• Analyze the competitive environment in the place of proposed location (supermarkets with economic departments, individual retail outlets, their range and prices).
• Determine the approximate range of products (2-3 main directions, additional, seasonal offers, suppliers).
• Calculate the costs of the premises (rent, repairs - from 70,000 rubles), equipment (from 100,000 rubles).
• Set aside an amount for the initial purchase of goods (from 500,000 rubles).
• Take into account fixed monthly expenses (personnel - from 30,000 rubles, rent and utilities - from 35,000 rubles, taxes and other expenses - from 15,000 rubles)
• Based on these data, calculate the target revenue required to break even and the payback period of the project.

In our example, a store with an area of ​​100 sq.m. should trade for 200,000 rubles. per month, so as not to go to a loss. For the store to pay for itself in 1.5 years, revenue must exceed 300,000 rubles. monthly with an average markup on products of about 60%.

Premises, equipment, sellers

When all the formalities are completed and the preparatory work has been done, you can proceed directly to opening the store.

As mentioned above, it is better to choose a densely populated residential neighborhood as a place to locate a hardware store. Of the 100 sq.m., approximately half of the area will go to the warehouse and utility rooms, the rest to the sales area.

An open form of trade is optimal for a hardware store. People are already accustomed to the self-service format; it is much more convenient for them. You can calmly walk around, choose a product, hold it in your hands, and read the information. In addition, in such markets, buyers add more goods to the cart than they originally wanted to buy, therefore, the level of sales will be higher. When selling over the counter, the customer usually takes only what he came for and quickly leaves.

To place your goods, you will need shelving installed along the walls and in the center of the sales area. Some of the goods can be placed on the floor (household and gardening equipment) and hung on special hooks.

For the salesperson/cashier, set up a small cash register area (table and cash register). For a self-service store, one salesperson per shift is sufficient. It is advisable to make the earnings of salespeople dependent on revenue: employees should be financially interested in active sales.

Assortment and suppliers

The assortment of the hardware store is designed primarily for a female audience. Women do housework and purchase dishes and kitchen utensils, bathroom accessories, cleaning supplies and consumables, packaging materials and various small items such as batteries and light bulbs. Customers often also take related products at the same time: socks, handkerchiefs, stationery. That is why it is worth expanding the household assortment and offering them textiles for the kitchen and bedroom, bath towels, hosiery, inexpensive goods for children.

Tools, electrical equipment, and repair materials intended for male buyers should be presented in small quantities, since men prefer to buy such goods in specialized stores or construction markets.

Be sure to purchase seasonal goods: for summer residents (seeds, fertilizers, tools), for tourists (rugs, skewers, camping equipment), for children's recreation (inflatable rings, balls, mattresses). Sets for the holidays (March 8, February 23) and New Year's decorations (toys, garlands, candles) will also be relevant. Your assortment should be flexible and adapt to customer demand.

To constantly replenish inventory, enter into agreements with several suppliers: wholesale centers and sales representatives of large companies. Agree that they take over the supply of products, this will allow you to save on freight transportation.

Beginning of work

So, you are all ready to open a hardware store. Inform the residents of your neighborhood about this important event. Distribute leaflets with a list of assortments, discounts and special offers. Prepare discount cards as a gift to first customers. Don’t forget to periodically hold various incentive promotions – nowadays you can’t do without it.

Make the opening hours of your store convenient for customers: they should be able to stop by on their way home from work or on the weekend, otherwise they will buy everything they need at the nearest supermarket.

Sale of household goods ranks second in the retail segment after food demand. After all, in homes and businesses, something is constantly being washed, cleaned, and washed using household chemicals and related items. Therefore, a store with such an assortment will be quite profitable. How to open a new hardware store - this is how to organize things correctly. You will also need initial capital.

Of course, new entrepreneurs will have questions about where to start. Let's take a closer look practical recommendations, which will be needed by everyone who plans open a hardware store.

Every commercial enterprise must have its own individual business plan. It will be the main document for planning the activities of any business that aims to make a profit.

This also applies to a business plan for trading household goods. It should include a list of all costs incurred when opening a store. Then outline the prospects for making a profit at the initial stage after opening and ways to generate income at subsequent stages.

Register

Of course, for store opening from scratch you need to register with the tax authorities. Here you will need to write an application using a standard form, fill out the necessary forms, pay a fixed state fee, after which you will receive registration documents of an individual entrepreneur within five days.

After this, further collection of documents will be required for the offices of civil servants in supervisory authorities:

• sanitary-epidemiological service;
• fire department.

How to open a hardware store from scratch - a novice entrepreneur often has little idea about this. You need to know what documents are required to start a hardware store from scratch. Therefore, you may need qualified assistance from professionals to receive them in a short time and in full.

The list of documents for opening a household goods store is quite extensive and may have individual characteristics, but the main ones will be:

1. Permission from the sanitary-epidemiological service;
2. Basic document from Rospotrebnadzor;
3. Permission from the fire inspectorate;
4. An agreement with relevant organizations on the disposal of mercury-containing lamps, since trade in household goods involves the sale of lighting fixtures;
5. Agreement with enterprises involved in waste disposal;
6. Agreement with institutions that carry out disinfection, disinfestation and deratization of premises;
7. Agreement with electricity suppliers;

And also with enterprises supplying heat and water, if this is provided for during the operation of the store.

Start-up capital

A well-developed business plan opening a retail outlet for selling household goods will show that investments for good start stores, according to experts, can amount to about $120 thousand.

This is influenced by many reasons, for example - high cost of renting land and construction of a store with all communications; how much financial investment was made in the purchase of equipment; How expensive is the cost of renting a retail space?

According to reviews from owners of household goods stores, it will take about six months for the store to provide profit up to 6 thousand $ monthly.

Then the progress of making a profit should increase, since the experience gained in organizing trade at the initial stage will be used, the range of products will increase and improve, advertising will do its job - it is simply necessary.

Room

When choosing a territory for a future household goods store, be sure to give preference to places with high traffic of potential buyers– the size of your future profit will depend on this. Beginning retail entrepreneurs should know that the best places are in the “dormitory” areas of the city. It would be a good idea to rent retail space in some shopping complex.

As a rule, most of the shops, bars, cafes and other crowded places are located in the center of the “dormitory” areas of the city. There are always good transport links and public transport and taxi stops. The flow of people in such an area is very significant and constant with minor fluctuations in time from 6 a.m. to 10 p.m.

Although in the “dormitory” areas there are probably already retail outlets selling household goods, competition will not significantly affect trade, since the choice chemicals household and kitchen utensils inventory is incredibly high and is constantly updated with new products.

Constant high-quality advertising, in means mass media , household products, be it toothpaste, laundry detergent or soap, make them “self-selling”. From the point of view of experts in retail trade, this is an excellent factor for starting a business in this business.

The main trump card of the new trade points of sale of household goods– this is a large assortment of household products and competitive prices for them.

In addition to the main product, it is desirable to have a related assortment that the buyer needs periodically. These include light bulbs and lighting fixtures, hardware, household products made of plastic, glass and metal. Due to the fact that household goods manufacturers are constantly improving and updating their products, it is not difficult to create a good assortment of products, since there are many analogues of existing products in competing retail outlets.

According to experts, a store selling household goods should have a sales area of 45 – 50 m2. When such a business begins to generate stable, good profits, it will be necessary to evaluate the possibilities of increasing the retail space to accommodate an even larger range of goods.

Equipment

Stores selling a range of household goods use counters and display cases with closed and open access to the goods. Customer self-service allows for the possible theft of goods from open display cases. But a good profit can cover this shortcoming.

They will help reduce the possibility of unauthorized leakage of goods from the sales floor or warehouse premises. You can add dummy ones to real observation devices; the more of them, the better. Be sure to hang a sign “ Video surveillance is in progress» at the entrance to and exit from the store.

In a trading floor with significant dimensions, it is necessary to equip the premises with real video surveillance cameras, and also install button to call security in emergency cases.

Beginning entrepreneurs in the retail sector who have a sales area with customer self-service should know that retail shelving and display equipment must be placed around the perimeter of the premises. Mirror equipment in retail sections will allow the sellers themselves to control the situation in the retail space.

In the center of the trading floor, specialists marketing It is recommended to place display cases in the form of an island, and small-sized goods can be placed on special mesh trays.

Usually, much of commercial equipment provided by branded product suppliers. Colorfully designed and stylish, they are a good advertisement for popular brands.

It is rational to locate the cash register at the exit from the shopping area. This will allow the cashier to control the situation at the entrance and exit of the sales area, and in addition, it is convenient for the store’s customers.

Selection of product range

How to open household goods store from scratch– for this, the range of household and home items must be made diverse, including hygiene products, perfumes and household goods. The number of units and names of goods is determined by the store owner himself or with the help of the store manager, based on the demand for each product name.

The Russian market has long been saturated with world-famous manufacturers supplying high-quality products - Henkel, Procter&Gambl, Nivea, etc. You need to have an assortment of them, since these brands are popular among the broad mass of consumers.

Contracts for the supply of household goods for the home, it is better to conclude directly with representatives of the manufacturers. They will confirm the quality of products with certificates, and also provide advertising products for brands.

If the store’s assortment involves the purchase of assortment for wholesale enterprises, then you need to do the arrangement of the trading floor yourself or with the involvement of specialists in this field.

A small store cannot achieve comparable turnover to large chain supermarkets; in addition, they often hold promotions that reduce prices. But if your markup does not exceed 15% of wholesale purchase prices, then these difficulties can be overcome.

The most popular among buyers are laundry detergents, shampoos and conditioners for hair and body, perfumes and cosmetics, and razors. Almost the entire range of these products is sold.

Store staff

The owner of a store of any goods, including those for household purposes, must keep in mind that the correct organization of a trading business without qualified and experienced staff, which form the basis of the team, is impossible.

After all, they will be the main experts in the selection of assortments, keep records of the receipt and consumption of goods in each department, and they are also the personnel who directly communicate with the buyer.

Choosing a store name

Choosing the right name for a store is not an easy task, but it can be solved. It should reflect the scope of the store's activities or who it is intended for.

For a household goods store, catchy, sonorous names like “Household Goods” or “Housewife” are suitable, as well as more original ones – “Cleaner” or “Clever Housewife”.

If, nevertheless, difficulties arise in choosing the name of the store, name it by the name of a close woman with the obligatory indication in the interlinear text for what trade the store is intended for.

Business promotion

To increase turnover and profitability of a trading business, constant advertising is necessary. This will require some expenses, but these costs are more than worth it.

Television and radio, magazines and newspapers will help attract customers to your store. Don’t forget about advertising banners at the entrance to the sales area, as well as leaflet distributors advertising your store in the nearest area.

Costs and profits

• Rent of commercial space in 40-50 m2 will cost up to 200 thousand rubles. annually.
• About one million rubles per year should be enough to purchase a range of goods.
• Paying store staff will require up to 250 thousand rubles. in year.
• Advertising will cost up to 50 thousand rubles. for the same period.

To summarize, we get the sum starting capital to open a household goods store in the amount of 1.5 million rubles (approximately).

The average profit from the sale of the main product should be about 200 thousand rubles per month. From the sale of related products (household brushes, washcloths, solvents, small household and electrical appliances, etc.) the income will be up to 100 thousand rubles per month.

The result will be a profit of 3.6 million rubles per year.

According to professional experts in the field of retail trade, a household goods store will pay for itself in six to ten months, which is a good indicator of profitability.

Of course, the business of selling household chemicals is a very, very profitable activity, and anyone can organize it if they wish, with the only caveat that they need start-up capital.

A person always washes, irons and cleans, which means that the demand for bleaches, stain removers, and dishwashing detergents will always be high. From this we can draw a simple conclusion: you can make good money from this, the main thing is to approach the organization of the business competently.

Of course, many novice entrepreneurs are interested in the question of how to open a household goods store from scratch. Naturally, it requires detailed consideration, and the recommendations described below will certainly be useful for anyone who plans to engage in the trade of household chemicals.

Make a business plan

But before moving on to a practical analysis of the question of how to open a household goods store from scratch, it should be noted that any commercial business requires drawing up a business plan. It will be the main financial document of your trading enterprise.

The business plan for a hardware store should reflect all its prospects in terms of profitability, an estimate of all the costs incurred in connection with opening a retail outlet, as well as the amount of profit that you are going to ultimately receive.

Registration

Before you open a hardware store from scratch, you must register your business activity. This is what the tax office does. The best option for you would be to register as an individual entrepreneur. Fill out special forms, pay the state fee and 3-5 days after submitting the application you will receive Required documents.

However, these are not all the procedures that you will have to go through in the offices of civil servants. You must obtain permission to engage in business from certain supervisory authorities: the Sanitary and Epidemiological Service, Rospotrebnadzor and the Fire Inspectorate.

If you are doing business for the first time and don’t have the slightest idea how to open a household goods store from scratch, at this stage it is better to resort to the services of professionals who will quickly help you obtain the necessary documents. Their list is quite extensive, so we will list only a few of them:

a) basic sanitary and epidemiological document;

b) special permission from Rospotrebnadzor;

c) conclusion of the fire inspection;

d) agreement on the disposal of mercury lamps;

e) waste disposal agreement;

f) documents on the need to timely comply with disinfection, deratization and disinfestation.

What is the amount of initial capital

A well-developed business plan for a household goods store will show that the minimum required to implement the project is about 100-120 thousand dollars. It all depends on a number of factors, for example, how much it will cost you to buy equipment and rent retail space.

As practice shows, a retail outlet will bring in about 4-6 thousand dollars a month after six months.

Room

At the same time, it should be noted that the profit margin directly depends on where your store will be located. The choice should be made in favor of territories characterized by “good cross-country ability.”

Those who are faced with how to open a household goods department for the first time should know that it is best to rent a retail area in one of the commercial complexes located in a residential area of ​​the city.

Considering the fact that the bulk of cafes and restaurants are located in the central part of the city, it should be noted that residents who live there have a limited selection of washing powders, soaps or toothpastes.

This is explained by the fact that local retail outlets have a meager assortment of household chemicals, which are sold in food markets and stores.

If you open a small store in this area that sells exclusively household goods, you will not go wrong, since the competition there is not too much, and it will be easier for the business to develop.

Your main advantage should be a wide selection of products and reasonable prices. The recommended sales area should be approximately 40-50 square meters.

Once your business begins to bring you a solid profit, you can think about expanding the premises, therefore, you will be able to offer customers a more diverse range of products.

Equipment

For a retail outlet selling household goods, it is allowed to use counters of both closed and open types. Of course, there is a risk of product theft, but a self-service system usually brings good profits. To minimize the likelihood of theft of goods, it would be useful to equip dummy CCTV cameras in the retail premises.

If you have rented a premises with large dimensions for trading, then mandatory it should be equipped with real control means and a special button should be provided emergency call security services.

Those who are planning, but do not know how to open a hardware store, must clearly understand that when using the self-service principle, display cases and shelving should be located around the perimeter of the room. Sections equipped with mirrors will help sellers monitor what is happening on the sales floor. It is recommended to place shelves in the shape of an island in its center. It is optimal to place hanging goods on standing retail grids.

The cashier's workplace is optimally located in close proximity to the exit from the trade pavilion.

Range

The range of products in your store should be diverse, ranging from personal hygiene products to perfumes. At the same time, the number of product items on average can range from 5 to 10 thousand units. It is recommended to put on the shelves products that are accessible to people with different income levels.