Fashionable business suits. Business woman style rules

A modern woman should be successful in everything: both in her career and in her personal life. Business success is accompanied by a number of factors, but one of the essential attributes of business success is business attire. A woman who knows how to dress decently is of interest to men, including business allies. About what it represents business style for girls, our article will tell.

Surely you imagine the business style of clothing as boring, having dull colors and lacking variety. Indeed, the peculiarity of the business style of clothing lies in rigor, the ability to select discreet colors, avoid transparent and translucent fabrics. Business styles suggest a simple cut, but this does not mean at all that business dresses and suits do not open up opportunities to show the femininity and romance of nature.

Simplicity is a sign of good taste. Here, in a business style, there are all the opportunities to fully demonstrate your taste to others. Wearing discreet outfits, a woman shows respect for business partners and colleagues. By the appearance of a woman, one can judge her constancy, reliability and desire to achieve her goals.

The following requirements are put forward for business attire:

• Strict styles of outfits
• Neutral clothing colors
• Cleanliness and neatness
• Seriousness and respectability of the business image
• High quality clothes
• Comfort on the move. Nothing to obstruct or hinder your actions
• Elegance
• Inconspicuous makeup.

The business suit of the girl indicates the social status, and also allows you to show the role that the lady plays in the enterprise. You can choose simpler options that will allow you to merge with the environment, for example, if you need to ingratiate yourself with the trust of partners or simply merge with the work environment so as not to cause a negative attitude on their part. A woman who does not stand out against the general background will be quickly accepted as her own, she will be trusted faster and much more than a young lady who prefers bright colors and sophisticated accessories. In turn, this opens up an excellent opportunity to obtain the necessary information.

So, a business suit should:

• Relevant to the position. The higher the position, the more noticeable and striking elements you can add to it. Of course, you should stick to a strict cut, neutral colors, but the rules are there to be broken, which means that a couple of bright elements, such as a red belt or shoes, can be used to create a bow.
• The suit itself (blouse, skirt, jacket, trousers) must have a neutral color, accepted in the business style of clothing. Only accessories can be bright, while their number of noticeable accents should not exceed two.
• A business suit should be of high quality and expensive. A cheap suit will speak of professional incompetence, low income, and may also be a sign of disrespect for partners.
• Moderate length. Shortened versions of trousers, skirts, blouses are not allowed. Skirt must be knee length. Floor and mini options are not allowed. Pants should not drag on the ground and collect dirt. At the same time, it is forbidden to wear breeches and capris. However, do not forget that some ladies break these rules so successfully that these prohibitions do not affect the integrity of the image in any way, and no one notices this.
• Shoes. You can not wear platform shoes or wedges. A necessary condition is the heel. Previously, its height should not exceed 4 centimeters. Now it is allowed to wear shoes with a heel 7 centimeters high. Ideal option - pumps. Sandals cannot be worn, but in summer you can wear shoes with an open toe, while the heel must be closed.
• tights. Worn in any weather. Flesh-colored tights or stockings are welcome. All other colors are prohibited. Black tights in the form of a girl will talk about her vulgarity.

Business suit color

In winter and autumn, dark colors such as black, olive, brown, navy blue, cherry or gray should be followed. In the spring-summer period, light tones of colors are welcome - sand, beige, the color of fresh grass, ivory, etc.

It is forbidden to use more than three colors in a business attire at the same time, otherwise it will visually seem that the colors in the image flicker.

Business style jacket for girls

In modern business fashion, fitted jackets are offered with a narrow sleeve ending in a collar or cuff. For a business dress, skirt or trousers, you can also wear a jacket with an apache collar, which can be worn on a naked body, but for a business style it is still better to pry off a blouse.

Ideally, the length of the jacket should be 10 centimeters below the waist. The jacket should emphasize the strict silhouette of a woman. Too many pockets are not allowed. The jacket should not contain anything superfluous, including not having too much cutout in the neckline.

The skirt can have a straight cut, but according to the new business fashion criteria, the bell skirt option is also considered acceptable. The optimal length of the skirt is to the knee. It is permissible to wear skirts on the palm above or below the knee.

Pants in a business style for girls

Pants in the business wardrobe of a woman have only a straight cut. Tight pants and flared options are not allowed. However, fashion designers often violate this requirement, offering all sorts of variations - wide trousers with wide belts and belts containing decorative elements.

Instead of a jacket, you can wear a blouse, and this will not be considered a violation of the rules. The blouse can be white, pastel, cream, beige or ivory. The neckline of the blouse cannot be below the armpits. You should only wear a blouse with sleeves if you are not going to wear a jacket. A sleeveless blouse can only be worn under a jacket.

Business style dress for girls

The dress must have a strict cut, be sure to have a sleeve. The length of the dress is up to the knee, or slightly above or below it. Colors are welcome: brown, black, dark blue, reddish brown. Shirt dresses are now fashionable in the business sphere. They perfectly hide the fullness of the figure. Shirt dresses can be button-down or wrap-around.

Being a business woman is easy! To begin with, you should choose the right outfit that will certainly help you on your way to building a career.

A business dress code for women is designed specifically to not stand out too much against the background of office workers of the opposite sex, but at the same time not blur gender lines. In many ways, the business style of a woman's clothing is based on purely masculine details: a jacket, a tie or a neckerchief, a blouse of a strict cut. But, of course, the clothes of a business dress code for the fair sex do not copy the men's suit 100%, leaving the opportunity to show their best distinguishing features.

You have probably noticed that elegantly dressed business women walk through life easily and confidently. The doors of the most prestigious institutions open wide before them. No wonder: they know the art of "managing the impression."

How to dress a modern business woman

How can you let others know that you are a reliable and capable person without giving endless examples from your own life? What is more important in self-feeding - internal state or external appearance? How to dress a business woman to look successful without showing off her achievements? Scientific research has proven that the initial impression is unconsciously formed in the first four minutes of communication. Then the mind comes into play. Professionalism is valued everywhere, but it is far from always possible to determine it at a glance.

In a busy and fast-paced business life, time is expensive, visual classification and evaluation of people by appearance saves time. The style of a business dress code allows people to form an opinion in a matter of minutes on what the interlocutor sees: clothes, shoes, hairstyle, posture, smile. And having made an impression, people decide whether it is worth spending time and effort on communication and subsequent cooperation. Those few minutes can change their opinion in a drastic way, so it is very important to control how you appear to the outside world.

With a further assessment of a person, professionalism, correctness of speech and competent presentation of the material come to the fore. However, if your appearance and mannerisms are attractive, you can sway the audience to your side before you even begin to speak. The results of a comprehensive study of the mechanisms of communication and cooperation between people, first published in the book Silent Messages by sociolinguist Professor Albert Mehrabyan in 1971, show that words mean almost nothing in the first minutes: they only affect the impression by 7%. Voice timbre, melody and intonation are of greater importance (38%). The lion's share in creating an impression, 55%, falls on the behavior and appearance of a person. So, you should always keep in mind that 93% of your impression is determined by how you present yourself.

Clothing, personal care, demeanor are the key factors that represent a woman in the business world. As you can see in the photo, a business dress code allows you to create the right impression with the help of clothes: competence, professionalism, elegance, authoritativeness.

Modern image and style of a business woman

In addition to clothing, the style of a business woman involves a special manner of holding on.

And this problem is devoted to a lot of research, which gave interesting results. In particular, evaluating the behavior of people filmed on videotape, 80% of respondents considered those who controlled the maximum space around them (they were slightly tilted forward, their palms placed on a chair or table were open, their muscles were relaxed) as smarter, more self-confident and domineering. A large-scale American psychological study of 61,000 top-level managers found that female managers often outperform their male counterparts in almost every way except confidence, which is the most important quality in a leader's appearance. Videos showing women and men entering a room show that women, on average, make 27 different movements, and men only 12. Meanwhile, excessive motor activity is perceived on a subconscious level as nervousness and self-doubt.

However, do not despair - confidence is gained easier and faster than competence. When developing and improving the image and style of a business woman, begin to be guided by a well-known psychological law: the more space around you you control and the less you gesticulate, the more confident and influential you are perceived by others.

The business woman image algorithm consists of five stages:

1st stage - silhouette.

In the women's business dress code, only general proportions are evaluated: posture and silhouette, fit of the suit, its quality, color.

2nd stage - legs.

It doesn't matter if your legs are full or thin, straight or crooked, short or long. First of all, the condition and color of the shoes, tights and the length of the skirt or trousers will be noted.

Stage 3 - hairstyle.

A strict business style for women involves well-groomed hair and. They emphasize the status and wealth of women. A negative rating will be given for an unnatural, heavily “cemented” hairstyle with gel or varnish.

4th stage - face.

First of all, others note the condition of the skin. Makeup is preferable to calm, masking imperfections. Negative rating - for excessive "colouring".

5th stage - hands.

Hands, like the neck, betray age and social status much more mercilessly than the face. The skin of the hands should not be weathered and flaky. At the same time, others pay attention to the nails, and not to their length or color, but again to their grooming.

business woman clothing culture

In the multifaceted world of business, any employee is faced with a problem: how to prove themselves and recommend themselves with the best side? The answer to the question "What clothes should I wear?" very simple: "It depends." Namely, the business style of a woman's clothing depends on the profile of the activity, the country, the situation and the impression that needs to be made.

Activity profile. When it comes to money, traditions and stability are important for clients, so financial activities require a more conservative style of clothing.

In the advertising field, where the manifestation of creative imagination, originality of thinking is required, the most fashionable and modern style of clothing is preferable. In addition, a rich imagination and creativity should be on display.

People in the real estate business tend to opt for an approachable, business-friendly style, but with great attention to detail and accessories. Pay attention to the photo: the business style of a woman working in this area includes mandatory strict watches, an expensive briefcase, elegant little things (folder, pen, tablet, etc.).

Geographic differences. The manner of dressing in different cities and countries can produce a completely different impression. A style that looks soft and unobtrusive in one country may seem ponderous and overloaded in another, or too provincial in a third. Therefore, those who travel a lot need to be careful about clothing and choose the one that matches the geography of the trip.

Situation. In different circumstances, a business woman is required to behave differently. Giving a presentation to an important client can require a very strong and imposing image. A group planning session for the same presentation allows you to dress more freely.

Impression. Agree, few business women set themselves the task of looking deliberately unprofessional. And hardly anyone wants to give the impression of being less wealthy than they really are, except perhaps when visiting a tax inspector. Working women often face the fact that, despite the amount and importance of the work they do, colleagues and subordinates treat them without proper respect and trust.

Often, potential employers at first glance begin to doubt their professional skills, and clients - at the first meeting, show distrust. In general, women have to prove for a long time that in fact they know a lot and can be trusted.

Of course, the impression of a business woman is formed on the basis of many factors, and clothing is one of them. It is especially important at the first meeting. Clothing in this case is a certain promise - what can be expected from a given person, what she is.

What does a modern business woman need to consider in order to make the right impression? The strategy is known: the modern business style of a woman forces her to take on the so-called "look of success." What about tactics? The best way to achieve the goal is to bring your image in line with your real (or desired) status.

It would not occur to anyone to immediately reject the candidacy of a top manager who looks exactly like a top manager. Or ask a person to run for coffee, who, by his appearance, pulls no less than a commercial director.

Studies show that in order to create an impression, it is necessary to take into account that in a business environment, appearance is assessed according to the following algorithm: silhouette, legs, hairstyle, face, hands. All this automatically tracks the brain of the most ordinary person, and not just an image specialist. Of course, a well-groomed look, a perfectly tailored suit, skillfully selected accessories do not guarantee the success of business negotiations, but they can significantly affect their results.

There are two ways to influence people: "the way to convince" and "the way to please." And the second one is the most effective. The main task is to make a targeted impression on those on whom the success and promotion of the business depends. It is better to think over in advance all the elements of your appearance, which should correspond to the corporate image of the company in which you work.

Many women and girls face difficulties in choosing a business wardrobe, mistakenly believing that only a combination of black and white, formal suits and buttoned blouses, lack of jewelry and bright colors are appropriate in the office. All this leads to the fact that most women in any office are a dull gray spot, far from femininity and attractiveness, and not making a proper business impression. Let's take a closer look at what it is - a business style of clothing for women, photo ideas for ensembles of a business woman's wardrobe, features of choosing images, etc.

Fundamentals of women's business style

Women's business style of clothing is a very capacious concept. It is customary to classify business style into three types:

• Formal business;
• Informally businesslike;
• Managerial business.

The first, formally business style, is the most strict. It is most difficult to show individuality in it, but this does not mean that it is impossible. Formal style requires an indispensable suit (even a dress must be accompanied by a jacket) in dark colors from plain fabrics, with long sleeves (or in extreme cases 3/4). No short or long skirts or tight trousers are allowed here. If a skirt is worn, tights are also required, shoes are classic pumps with a heel of at least 3 centimeters, collected hair and natural makeup. As you can see, everything is rather strictly regulated in such a business style of clothing for women. Photo:

What you can play on here is on small accents - beautiful neat earrings (carnations are better), a stylish representative watch or a small pendant on a thin chain can add status and femininity at the same time. Choose beautiful shoes that make your feet look graceful and a fashionable quality bag. Glasses in a fashionable frame can also play into the hands. And most importantly - your suit should fit perfectly, then it will become the main decoration.

The informal style is the most free. Within its framework, you can allow different colors and prints, different fabrics (even knitwear, so feel free to change the jacket for a cardigan), blouses and tops (even without sleeves in the heat), flat shoes (feel free to take ballet flats if you get tired of heels).

Managerial business style is something in between. That is, a suit is still needed, but it can be trousers and a vest without a jacket, in addition, you can vary colors and fabrics, prints and a unique cut. Add beautiful expensive fabrics - silk, velvet and rather large jewelry, such as a necklace or bracelet.

Ideas for women of all ages

Business style for women (judging by the photo), perhaps the most versatile and suitable for any age category. This is especially true of the formal direction. Both at 20 and at 50, a woman puts on a knee-length skirt, a jacket and a light, concise blouse. However, in all other cases, the business wardrobe must be age appropriate.

In order not to add extra years to herself, a young girl can add high-heeled shoes, a tight skirt just below the knee and a more fitted jacket to a strict business suit. For older ladies, on the contrary, it is preferable to choose straight skirts and low heels, you can also add a string of pearls (not necessarily white) to your neck.

Business style for full

It is sometimes difficult for women with forms to choose clothes that would give solidity, but at the same time hide flaws. Therefore, it is important to choose the right suit - it should be well-tailored and fit perfectly on the figure, hiding problem areas. This means that they should not have lace, pockets, buttons and other little things that attract attention. If a print is allowed, choose a fabric with a diagonal stripe (it will visually hide the volumes). The sleeve of a jacket or blouse should cover the arm at least to the elbow. Also, ladies with large breasts should not wear blouses with puffed sleeves or with bows on the sleeves, as this will add volume to the décolleté. Do not forget about such a wonderful dress style as.

Add vertical lines - they will stretch the figure. It can be a stripe on a fabric or an elongated vest or even a longitudinal cutout on a blouse. A long pendant on a chain can also play a role.

Draperies and layering are the wrong choice, they will only add volume. Choose laconic models from dense fabrics, avoid tight knitwear and shiny (for example, satin) blouses.

Summer business style for women: photo examples

In summer, it is difficult to stick to a strict style - in any heat you need to wear tights, a jacket with a sleeve and closed shoes. More “relaxed” business style options are more fortunate, but it’s still worth choosing clothes and shoes made from natural fabrics. A summer suit can be made of linen or very fine wool in beige or light gray. If the dress code is not very strict, the suit can be milky white and any pastel shade from whitened blue to delicate peach.

If possible, wear shoes with an open heel or toe, but always leather. Choose blouses from blended fabrics, which are not as hot as pure synthetics, but which do not wrinkle as much as natural cotton. In general, the business style of clothing for women in the summer is a test, where there are several main rules:

• minimum synthetics;
• minimum stretch fabric;
• minimum fitting models.

Spring and autumn business style

In warm weather, a familiar suit can be supplemented with heeled ankle boots, which you will change to shoes in the office, as well as a classic trench coat. You can wear a leather jacket with trousers (provided that you do not need a jacket).

You can also choose a trendy double-breasted jacket, it goes perfectly with a tight skirt or sheath dress. Particularly daring women of fashion can also try on a blazer dress, which looks like an elongated men's jacket. And for colder days, opt for a sweater dress in wool or thick knitwear.

For cooler weather, the suit will perfectly complement the coat, voluminous scarf and gloves.

Winter on business

In winter, you need to warm up, so buy a suit made of thick woolen fabric, it is better to have two sets - with a skirt and trousers. The business style of clothing for women in winter (see photo) is certainly high-quality materials.

Under the skirt, wear thick stockings with wool, modern models fit the leg well and allow you not to freeze.

Under the jacket, you can wear a cashmere or wool turtleneck, and if the jacket is not required, then choose jumpers and sweaters as the top. Also, do not avoid cardigans - short and long, with a belt and buttons, knitted and knitted - they go well with trousers and skirts.